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    • All HBS Web  (1,410)
      • Faculty Publications  (65)

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      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
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      • 2020
      • Working Paper

      Accounting for Product Impact in the Consumer Finance Industry

      By: George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor credit card providers within the consumer finance industry. We design a monetization methodology that allows us to calculate monetary impact estimates...  View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Consumer Finance; Financial Services; Financial Inclusion; Product; Product Design; Product Positioning; Society; Corporate Social Responsibility And Impact; Personal Finance; credit cards; Financial Services Industry
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      Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Consumer Finance Industry." Harvard Business School Working Paper, No. 21-061, November 2020. (Revised December 2020.)
      • 2020
      • Working Paper

      'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

      By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
      Many consumers struggle to repay their credit card debt, in part because paying small portions of large bills often feels fruitless. We introduce a novel credit card payment option—repayment-by-purchase—and examine its influence on both the amount consumers’ repay and...  View Details
      Keywords: Consumer Debt; Goal Pursuit; Goal Progress; Financial Decison-making; Personal Finance; credit cards; Borrowing And Debt; Goals And Objectives; Motivation And Incentives; Decision Making
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      Donnelly, Grant E., Cait Lamberton, Stephen Bush, Zoe Chance, and Michael I. Norton. "'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt." Harvard Business School Working Paper, No. 21-060, November 2020.
      • August 2020 (Revised January 2021)
      • Case

      Nubank: Democratizing Financial Services

      By: Michael Chu, Carla Larangeira and Pedro Levindo
      Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what...  View Details
      Keywords: Fintech; Financial Inclusion; Digital Banking; credit cards; Banks And Banking; Disruption; Expansion; Growth And Development Strategy; Financial Services Industry; South America; Brazil; North America; Mexico
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      Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised January 2021.)
      • August 2020
      • Case

      PayPal: The Next Chapter

      By: Michael Porter, Mark Kramer and Annelena Lobb
      Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring...  View Details
      Keywords: Mission And Purpose; Finance; Business And Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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      Porter, Michael, Mark Kramer, and Annelena Lobb. "PayPal: The Next Chapter." Harvard Business School Case 721-378, August 2020.
      • 2020
      • Working Paper

      Inflation with COVID Consumption Baskets

      By: Alberto Cavallo
      The COVID-19 Pandemic has led to changes in expenditure patterns that can introduce significant bias in the measurement of Consumer Price Index (CPI) inflation. I use publicly-available data on credit and debit card transactions to update the official CPI weights and...  View Details
      Keywords: Covid; Consumer Expenditures; Cpi; Inflation; Health Pandemics; Consumer Behavior; Spending; Inflation And Deflation; Global Range
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      Cavallo, Alberto. "Inflation with COVID Consumption Baskets." NBER Working Paper Series, No. 27352, June 2020. (Revised October 2020. Harvard Business School Working Paper, No. 20-124, May 2020)
      • 2020
      • Working Paper

      The Effects of Information on Credit Market Competition: Evidence from Credit Cards

      By: C. Fritz Foley, Agustin Hurtado, Andres Liberman and Alberto Sepulveda
      We show empirically that public credit information increases competition in credit markets. We access data that cover all credit card borrowers in Chile and include details about relationship borrowers have with each lender. We exploit a natural experiment whereby a...  View Details
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      Foley, C. Fritz, Agustin Hurtado, Andres Liberman, and Alberto Sepulveda. "The Effects of Information on Credit Market Competition: Evidence from Credit Cards." Working Paper, February 2020.
      • January 2020
      • Case

      Salary Finance US

      By: John R. Wells and Benjamin Weinstock
      In October 2019, Dan Macklin, the newly-appointed chief executive of Salary Finance Inc., was weighing his options for the future of the business. The company’s value proposition was quite simple: partner with employers to offer employees affordable loans that were...  View Details
      Keywords: Employees; credit; Financing And Loans; Wages; Innovation And Invention; Expansion; Growth Management; Decision Making; Financial Services Industry; United States
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      Wells, John R., and Benjamin Weinstock. "Salary Finance US." Harvard Business School Case 720-421, January 2020.
      • November 2019 (Revised December 2019)
      • Case

      Marcus by Goldman Sachs

      By: Rory McDonald, Samir Junnarkar and David Lane
      Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman...  View Details
      Keywords: Corporate Entrepreneurship; Banks And Banking; Innovation Leadership; Growth And Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom
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      McDonald, Rory, Samir Junnarkar, and David Lane. "Marcus by Goldman Sachs." Harvard Business School Case 620-005, November 2019. (Revised December 2019.)
      • September 2019 (Revised February 2020)
      • Teaching Note

      Commonwealth Bank of Australia: Unbanklike Experimentation

      By: Ryan W. Buell and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,...  View Details
      Keywords: Transparency; Experimentation; Banks And Banking; credit cards; Customer Focus And Relationships; Competitive Strategy; Banking Industry; Australia
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      Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Teaching Note 620-041, September 2019. (Revised February 2020.)
      • 2021
      • Working Paper

      Improving Customer Compatibility with Tradeoff Transparency

      By: Ryan W. Buell and MoonSoo Choi
      Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...  View Details
      Keywords: Behavioral Operations; Operational Transparency; Customer Compatibility; Customer Behavior; Consumer Behavior; Decision Making; Operations; Strategy
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      Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Harvard Business School Working Paper, No. 20-013, July 2019. (Revised January 2021.)
      • July 2019 (Revised November 2019)
      • Case

      Salary Finance

      By: John R. Wells and Benjamin Weinstock
      In April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company’s value proposition was quite simple: partner...  View Details
      Keywords: credit; Financing And Loans; Wages; Innovation And Invention; Expansion; Growth And Development Strategy; Organizational Culture; Decision Choices And Conditions; Financial Services Industry
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      Wells, John R., and Benjamin Weinstock. "Salary Finance." Harvard Business School Case 720-355, July 2019. (Revised November 2019.)
      • July 23, 2019
      • Article

      Is the U.S. on Its Way to Becoming a Cashless Society?

      By: Shelle Santana
      The rise of digital payments, including credit cards, debit cards, and mobile payments systems, have contributed to the steady shift in payment practices among consumers. According to the FDIC, cash represented just 30% of all payments in 2017, and the percentage of...  View Details
      Keywords: Payment Methods; Cash; credit cards; Consumer Behavior; Change; United States
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      Santana, Shelle. "Is the U.S. on Its Way to Becoming a Cashless Society?" Harvard Business Review (website) (July 23, 2019).
      • October 2018 (Revised February 2020)
      • Case

      Commonwealth Bank of Australia: Unbanklike Experimentation

      By: Ryan W. Buell and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of...  View Details
      Keywords: Transparency; Experimentation; Banks And Banking; credit cards; Customer Focus And Relationships; Competitive Strategy; Banking Industry; Australia
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      Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
      • August 2018
      • Case

      Garanti Payment Systems: Digital Transformation Strategy (A)

      By: Shelle M. Santana and Esel Çekin
      Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already...  View Details
      Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Transformation; Digital Technology; Banks And Banking; Business Subsidiaries; Mobile Technology; credit cards; Brands And Branding; Governing Rules, Regulations, And Reforms; Decision Choices And Conditions; Financial Services Industry
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      Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
      • August 2018
      • Supplement

      Garanti Payment Systems: Digital Transformation Strategy (B)

      By: Shelle M. Santana and Esel Çekin
      Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage...  View Details
      Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Transformation; Digital; Technology; Banks And Banking; Business Subsidiaries; Mobile Technology; credit cards; Brands And Branding; Governing Rules, Regulations, And Reforms; Decision Choices And Conditions
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      Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
      • June 2018 (Revised January 2019)
      • Case

      Membership Rewards® from American Express

      By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
      Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on...  View Details
      Keywords: Financial Services; Customer Loyalty; credit cards; Marketing Strategy; Product Marketing; Brands And Branding; Customer Value And Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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      Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
      • December 6, 2017
      • Article

      Uber Really Wants You to Use Its Credit Card

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Uber Really Wants You to Use Its Credit Card." Bloomberg View (December 6, 2017).
      • October 2017 (Revised April 2019)
      • Case

      Data Breach at Equifax

      By: Suraj Srinivasan, Quinn Pitcher and Jonah S. Goldberg
      The case discusses the events leading up to the massive data breach at Equifax, one of the three U.S. credit reporting companies, the organizational and governance issues that contributed to the breach, and the consequences of the breach. The case supplement provides...  View Details
      Keywords: Cybersecurity; Safety; Information Management; Technology Industry; United States
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      Srinivasan, Suraj, Quinn Pitcher, and Jonah S. Goldberg. "Data Breach at Equifax." Harvard Business School Case 118-031, October 2017. (Revised April 2019.)
      • September 2017 (Revised November 2018)
      • Case

      Chase Sapphire: Creating a Millennial Cult Brand

      By: Shelle Santana, Jill Avery and Christine Snively
      The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on...  View Details
      Keywords: Brand & Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; Crm; Millennials; Marketing; Marketing Strategy; Brands And Branding; credit cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
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      Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised November 2018.)
      • September 2016
      • Teaching Note

      Apple Pay

      By: Shelle Santana and Sunil Gupta
      Keywords: Marketing; Technology; Digital Services And Strategy; Product Launch; Launch; Mobile; Mobile Payments; Apple; Credit Cards; Finance; Payments; Smartphone; Apple Pay; Eddy Cue; Jennifer Bailey; Ios; Iphone; Marketing; Product; Mobile Technology; Product Launch; Finance; credit cards; Wireless Technology; United States; United Kingdom
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      Santana, Shelle, and Sunil Gupta. "Apple Pay." Harvard Business School Teaching Note 517-038, September 2016.
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      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Why banks should explain the fine print on credit cards
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