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      • April 2022
      • Teaching Note

      Publicis Groupe 2021: Changing Nearly Everything

      By: Rosabeth M. Kanter, Tonia Labruyere, Vincent Dessain and Catarina Martinez
      After a leadership change at the French advertising company Publicis, new CEO Arthur Sadoun has to navigate changes due to digitalization and a pandemic. Teaching Note for HBS Case No. 322-050.  View Details
      Keywords: Digital; Digitalization; Advertising; Marketing; Creative Industry; Succession; Leadership; Transition; Transformation; Change Management; Advertising Industry; United States; France; Europe
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      Kanter, Rosabeth M., Tonia Labruyere, Vincent Dessain, and Catarina Martinez. "Publicis Groupe 2021: Changing Nearly Everything." Harvard Business School Teaching Note 322-104, April 2022.
      • March 2022 (Revised April 2022)
      • Case

      Innovation at Moog Inc.

      By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
      This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using...  View Details
      Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Aerospace Industry; United States
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      Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc. ." Harvard Business School Case 922-040, March 2022. (Revised April 2022.)
      • February 2022 (Revised February 2022)
      • Case

      Fondeadora

      By: Álvaro Rodríguez Arregui and Mitchell Weiss
      Norman Müller and René Serrano, cofounders of Fondeadora, a Mexican “neobank,” had lined up a $12.5 million in Series A funding round in 2020 only to run into a major obstacle: The lead investor was Gradient Ventures, a venture firm launched by Alphabet, Inc., and...  View Details
      Keywords: Fundraising; Entrepreneurship; Venture Capital; Financial Institutions; Business Startups; Government Legislation; Governing Rules, Regulations, and Reforms; Financial Strategy; Financial Services Industry; Mexico City; Latin America
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      Rodríguez Arregui, Álvaro, and Mitchell Weiss. "Fondeadora." Harvard Business School Case 822-077, February 2022. (Revised February 2022.)
      • February 2022 (Revised May 2022)
      • Case

      Buddy Valastro: Cake Boss

      By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
      Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now...  View Details
      Keywords: Bakery; Entrepreneur; Scalability; Digital; Systems; Process Improvement; Team Effectiveness; Team Building; Food; Entrepreneurship; Family Business; Crisis Management; Change Management; Leadership; Creativity; Operations; Groups and Teams; Brands and Branding; Food and Beverage Industry; United States
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      Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Buddy Valastro: Cake Boss." Harvard Business School Case 422-060, February 2022. (Revised May 2022.)
      • Article

      Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

      By: Hong Luo and Laurina Zhang
      Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new...  View Details
      Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
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      Luo, Hong, and Laurina Zhang. "Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood." Management Science 68, no. 2 (February 2022): 1278–1296.
      • October 2021 (Revised February 2022)
      • Case

      Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

      By: Susanna Gallani and Youssef Abdel Aal
      The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as...  View Details
      Keywords: Healthcare; Performance Management; Performance Incentives; Strategic Alignment; Health Care and Treatment; Nonprofit Organizations; Strategy; Alignment; Performance Evaluation; Mission and Purpose; Change Management; Health Industry; Egypt; Middle East
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      Gallani, Susanna, and Youssef Abdel Aal. "Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood." Harvard Business School Case 122-041, October 2021. (Revised February 2022.)
      • October 2021
      • Article

      Judgment Aggregation in Creative Production: Evidence from the Movie Industry

      By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
      We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs...  View Details
      Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
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      Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Management Science 67, no. 10 (October 2021): 6358–6377.
      • May 2021 (Revised February 2022)
      • Teaching Note

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Ayelet Israeli and Jill Avery
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-commerce; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States
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      Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2022.)
      • May 19, 2021
      • Article

      Measuring the Impact of #MeToo on Gender Equity in Hollywood

      By: Hong Luo and Laurina Zhang
      The #MeToo movement has brought issues of sexual harassment and gender inequities to the forefront around the world. But how much of a tangible impact has it had on the experiences of women in the workplace? In this piece, the authors discuss their research that...  View Details
      Keywords: #MeToo Movement; Gender Equity; Creative Industries; Impact; Gender; Equality and Inequality; Film Entertainment; Social Issues
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      Luo, Hong, and Laurina Zhang. "Measuring the Impact of #MeToo on Gender Equity in Hollywood." Harvard Business Review Digital Articles (May 19, 2021).
      • 2022
      • Working Paper

      Gender Inequality and the Direction of Ideas: Evidence from #MeToo

      By: Hong Luo and Laurina Zhang
      Does the #MeToo movement affect the gender orientation of ideas and who develops which types of ideas? We examine these questions in the context of Hollywood. Since #MeToo affected the entire industry, we use variation in whether producers had past collaborations with...  View Details
      Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment
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      Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised July 2021.)
      • February 2021 (Revised January 2022)
      • Case

      Walt Disney: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most...  View Details
      Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry
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      Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021. (Revised January 2022.)
      • January 2021 (Revised March 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-commerce; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
      • January 2021 (Revised August 2021)
      • Case

      ByteDance: TikTok and the Trials of Going Viral

      By: William C. Kirby and John P. McHugh
      In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a...  View Details
      Keywords: China; Technology; Startup; Start-up; International Strategy; Global Strategy And Leadership; Innovation; Political Risk; Regulations; Trump; Foreign Policy; Foreign Investment; Social Media; Chinese Internet Market; Global Strategy; Crisis Management; Risk and Uncertainty; Entrepreneurship; Globalized Economies and Regions; Government Legislation; Innovation and Management; Governing Rules, Regulations, and Reforms; Online Technology; Technology Industry; China; United States
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      Kirby, William C., and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral." Harvard Business School Case 321-110, January 2021. (Revised August 2021.)
      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...  View Details
      Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • July 2020
      • Case

      Michael Solomonov: Jerusalem in a Bowl

      By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden
      Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an...  View Details
      Keywords: Restaurant Industry; Entrepreneur; COVID-19; Crisis; Crisis Response Plans; Entrepreneurship; Food; Health Pandemics; Crisis Management; Innovation and Invention; Leadership; Creativity; Strategy; Ownership; Problems and Challenges; Risk and Uncertainty; Situation or Environment; Food and Beverage Industry; United States
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      Groysberg, Boris, Evan M.S. Hecht, and Katherine Connolly Baden. "Michael Solomonov: Jerusalem in a Bowl." Harvard Business School Case 421-016, July 2020.
      • March 2020
      • Case

      Minneapolis Star Tribune

      By: Joseph L. Bower, Elizabeth Hansen and Michael Norris
      In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for...  View Details
      Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota
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      Bower, Joseph L., Elizabeth Hansen, and Michael Norris. "Minneapolis Star Tribune." Harvard Business School Case 920-302, March 2020.
      • October 2019
      • Case

      David Yin's Vegetarian Mission

      By: Boris Groysberg and Evan M.S. Hecht
      After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his...  View Details
      Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China
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      Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
      • September 2019
      • Case

      Netflix: A Creative Approach to Culture and Agility

      By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga
      By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and...  View Details
      Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Technology Industry; United States
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      Gulati, Ranjay, Allison Ciechanover, and Jeff Huizinga. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Case 420-055, September 2019.
      • September 2019
      • Case

      Alex Atala: Bringing Brazil to the World

      By: Boris Groysberg, Priscilla Zogbi and Ruth Costas
      Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.  View Details
      Keywords: Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Food and Beverage Industry; Food and Beverage Industry; Latin America; Brazil
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      Groysberg, Boris, Priscilla Zogbi, and Ruth Costas. "Alex Atala: Bringing Brazil to the World." Harvard Business School Case 420-042, September 2019.
      • August 2019 (Revised March 2022)
      • Case

      Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

      By: Elie Ofek and Danielle Golan
      Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...  View Details
      Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Insurance Industry
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      Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)
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