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- 2024
- Working Paper
Priceless: How to Create, Trade, and Protect What Matters Most
By: Debora L. Spar
This article explores the concept of the "sacred economy," a realm of human interactions and exchanges that transcends traditional market dynamics. It illustrates the emotional and relational aspects of human connections that cannot be quantified or traded like... View Details
Spar, Debora L. "Priceless: How to Create, Trade, and Protect What Matters Most." Harvard Business School Working Paper, No. 25-028, November 2024.
- 2024
- Working Paper
Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria
By: Saveshen Pillay, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi and Denise Mubaiwa
In this paper, we explore the impact of creating a public sector nano, micro, small and medium
enterprise (nMSME) grading system in Nigeria. Using insights from work with the Nigerian
government, the first country in Africa to attempt to establish a public sector SME... View Details
Pillay, Saveshen, Anywhere Sikochi, Charles Odii, Zaakirah Ismail, Regina Bamaiyi, and Denise Mubaiwa. "Public Sector SME Grading System in Emerging Markets: A Focus on Nigeria." Working Paper, October 2024.
- September 2024
- Case
Faena: Magic in Mid-Miami Beach
By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.
This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details
This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details
Keywords: Development; Real Estate; Hotels; Luxury; Urban Development; Sustainable Cities; Design; Markets; Transformation; Cost vs Benefits; Economic Growth; Private Sector; Public Sector; Economic Slowdown and Stagnation; Cultural Entrepreneurship; Financial Strategy; Investment Return; Geographic Location; Urban Scope; Corporate Accountability; Collaborative Innovation and Invention; Business and Community Relations; Business and Government Relations; Opportunities; Culture; Value Creation; Real Estate Industry; Entertainment and Recreation Industry; Florida; Miami; Argentina; Buenos Aires
Greenwood, Robin, Denise Han, Dave Habeeb, and Ruth Page. "Faena: Magic in Mid-Miami Beach." Harvard Business School Multimedia/Video Case 225-701, September 2024.
- September 2024
- Case
Eat App: Building and Monetizing an End-to-End Dining Experience Solution
By: Elie Ofek and Ahmed Dahawy
Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
Ofek, Elie, and Ahmed Dahawy. "Eat App: Building and Monetizing an End-to-End Dining Experience Solution." Harvard Business School Case 525-019, September 2024.
- September 2024
- Exercise
Building an AI First Snack Company: A Hands-on Generative AI Exercise
By: Iavor I. Bojinov
Although the term 'Generative AI' (GenAI) is widely recognized, its practical application in daily workflows has yet to be understood. This exercise introduces students to GenAI tools, demonstrating how they can be seamlessly integrated into professional work practices... View Details
Keywords: AI and Machine Learning; Technology Adoption; Marketing Strategy; Product Launch; Brands and Branding
Bojinov, Iavor I. "Building an AI First Snack Company: A Hands-on Generative AI Exercise." Harvard Business School Exercise 625-052, September 2024.
- August 2024 (Revised October 2024)
- Case
Discerene Group: Long-Term Public-Markets Investing
By: Luis M. Viceira and Brent Schwarz
This case discusses active investing based on fundamental valuations and price distortions created by market events, and whether contractual terms between investment managers and their investors can help align incentives between long-term investors and active managers.... View Details
Viceira, Luis M., and Brent Schwarz. "Discerene Group: Long-Term Public-Markets Investing." Harvard Business School Case 225-023, August 2024. (Revised October 2024.)
- July 2024
- Case
Porsche
By: Stefan Thomke and Daniela Beyersdorfer
The case reveals how Porsche has become one of the world’s leading car companies. Central to Porsche’s growth strategy is creating great products, including its legendary 911 Carrera sportscar, and offering innovative customer experiences. As the automotive industry is... View Details
Keywords: Change Management; Product Development; Growth and Development Strategy; Product Marketing; Auto Industry; Germany; Europe
Thomke, Stefan, and Daniela Beyersdorfer. "Porsche." Harvard Business School Case 625-038, July 2024.
- 2024
- Working Paper
Digital Platforms 2.0: Learnings, Opportunities, and Challenges
By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou
Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details
Banerjee, Shrabastee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang, and Bobby Zhou. "Digital Platforms 2.0: Learnings, Opportunities, and Challenges." Working Paper, June 2024.
- June 2024
- Case
Growing Foodology into Latin America's Largest Platform for Virtual Restaurants
By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details
Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru
- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
- May–June 2024
- Article
Should Your Brand Hire a Virtual Influencer?
By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 2024
- Working Paper
Does the Case for Private Equity Still Hold?
By: Nori Gerardo Lietz and Philipp Chvanov
Private Equity (“PE”) received a 10-fold increase in capital flows since the Great Financial Crisis (“GFC”) Investors sought higher nominal returns relative to those they could obtain in the public capital markets. This paper questions the fundamental assumptions... View Details
Lietz, Nori Gerardo, and Philipp Chvanov. "Does the Case for Private Equity Still Hold?" Harvard Business School Working Paper, No. 24-066, January 2024.
- April 2024
- Supplement
RHI Magnesita (B): Brick by Brick—Diversification?
By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell
In Part A, as of April 2017, Austria’s RHI, a backward integrated refractory company is still within the midst of merging with the next biggest competitor, Brazil’s Magnesita, while weighing options for future growth. Should the company pursue organic growth options... View Details
Casadesus-Masanell, Ramon, David M Wagner, Oliver Gassmann, and Jordan Mitchell. "RHI Magnesita (B): Brick by Brick—Diversification?" Harvard Business School Supplement 724-438, April 2024.
- March 2024
- Teaching Note
CoPilot(s): Generative AI at Microsoft and GitHub
By: Frank Nagle and Maria P. Roche
This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
- March 2024
- Case
Nomad: A License to Bank
By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
- March 2024
- Background Note
Physical Climate Risk
By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify their company’s physical climate risks, which can heighten the risk of business disruption, change the costs of operations and supply chains, and affect the demand for their goods and services. The note also provides a... View Details
- 2024
- Report
The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria
By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii
This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details
Pillay, Saveshen, Zaakirah Ismail, Anywhere Sikochi, and Charles Odii. "The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria." Report, March 2024.
- February 2024 (Revised July 2024)
- Case
Korea Venture Investment Corporation
By: Paul A. Gompers and Billy Chan
Financial service sector Korea Venture Investment Corporation (KVIC) is the venture capital arm of the Korean government with a founding mission to build a domestic startup ecosystem that would be as competitive as Silicon Valley. KVIC manages a basket of... View Details
Keywords: Entrepreneurship; Society; Investment; Venture Capital; Mission and Purpose; State Ownership; Financial Services Industry; Asia; South Korea
Gompers, Paul A., and Billy Chan. "Korea Venture Investment Corporation." Harvard Business School Case 224-022, February 2024. (Revised July 2024.)
- February 2024
- Case
Oak Street Health: From Start-up to Strategic Acquisition
By: Leemore S. Dafny and Thomas H. Lee
Oak Street Health opened its first primary care center for seniors in underserved communities in 2013. By 2022 the company had 169 centers and a market valuation exceeding $10 billion. Oak Street created value by accepting risk-adjusted, capitated payments for Medicare... View Details
Dafny, Leemore S., and Thomas H. Lee. "Oak Street Health: From Start-up to Strategic Acquisition." Harvard Business School Case 324-053, February 2024.