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All HBS Web
(4,286)
- Faculty Publications (1,567)
- April 1990
- Supplement
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses
By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these...
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Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses. Harvard Business School Supplement 590-109, April 1990.
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make...
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Keywords:
Advertising;
Goals and Objectives;
Social Marketing;
Corporate Social Responsibility and Impact;
Success;
Problems and Challenges;
Social Issues;
Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- March 1990 (Revised August 1991)
- Case
Tambrands, Inc.: The Femtech Soviet Joint Venture (A)
Emmons, Willis M., III. "Tambrands, Inc.: The Femtech Soviet Joint Venture (A)." Harvard Business School Case 390-159, March 1990. (Revised August 1991.)
- December 1989 (Revised June 2003)
- Case
Bayside
By: William J. Poorvu and Richard Ellis Crum
Explores the issues associated with leasing office space in a softening market from the perspective of a young leasing agent. Addresses market and lease analysis, negotiating tactics and strategy, and management of a financial partnership.
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Keywords:
Management;
Partners and Partnerships;
Negotiation Tactics;
Markets;
Business Strategy;
Leasing;
Corporate Finance;
Real Estate Industry
Poorvu, William J., and Richard Ellis Crum. "Bayside." Harvard Business School Case 390-113, December 1989. (Revised June 2003.)
- October 1989
- Case
Olivetti (C): The Transition Concerto, 1st and 2nd Movements
By: Malcolm S. Salter and Roy V. Eales
Salter, Malcolm S., and Roy V. Eales. "Olivetti (C): The Transition Concerto, 1st and 2nd Movements." Harvard Business School Case 390-003, October 1989.
- July 1989 (Revised August 1990)
- Background Note
New Theories of International Trade
By: David B. Yoffie and Heather A. Hazard
Explores the "new" theories of international trade--also called strategic trade policy--which were developed in the 1980s. Examines why economists and policy makers thought new approaches were necessary to explain international trade, the contributions of industrial...
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Yoffie, David B., and Heather A. Hazard. "New Theories of International Trade." Harvard Business School Background Note 390-001, July 1989. (Revised August 1990.)
- June 1989 (Revised May 1993)
- Case
Fairfield Inn (A)
By: James L. Heskett
The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to...
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Keywords:
Selection and Staffing;
Innovation and Invention;
Growth and Development Strategy;
Franchise Ownership;
Performance Evaluation;
Corporate Strategy;
Accommodations Industry
Heskett, James L. "Fairfield Inn (A)." Harvard Business School Case 689-092, June 1989. (Revised May 1993.)
- May 1989 (Revised February 1991)
- Supplement
Motorola and Japan (B)
By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements.
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Keywords:
Market Entry and Exit;
Standards;
Competition;
Corporate Strategy;
Telecommunications Industry;
Japan
Yoffie, David B., and John J. Coleman. "Motorola and Japan (B)." Harvard Business School Supplement 389-172, May 1989. (Revised February 1991.)
- April 1989 (Revised December 1998)
- Case
Masco Corp. (A)
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy...
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Keywords:
Diversification;
Market Entry and Exit;
Corporate Strategy;
Rank and Position;
Consumer Products Industry
Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices." Harvard Business School Case 389-152, April 1989. (Revised June 1989.)
- March 1989 (Revised October 1994)
- Case
Philip Morris Companies and Kraft, Inc.
Gives students the opportunity to explore the effect of substantial free cash flow on corporate acquisition and operating strategies. Students are also given the opportunity to extract information from the common stock prices of the participating firms. A variety of...
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Ruback, Richard S. "Philip Morris Companies and Kraft, Inc." Harvard Business School Case 289-045, March 1989. (Revised October 1994.)
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer...
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Keywords:
Competitive Strategy;
Expansion;
Leadership;
Organizational Structure;
Product Launch;
Management Teams;
Business or Company Management;
Marketing Strategy;
Supply Chain Management;
Mission and Purpose;
Food and Beverage Industry;
Japan
Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially...
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Keywords:
Business Divisions;
Policy;
Management;
Brands and Branding;
Production;
Service Operations;
Natural Environment;
Competition;
Corporate Strategy;
Environmental Sustainability
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
- November 1988 (Revised July 1997)
- Case
Technology Transfer at a Defense Contractor
By: Linda A. Hill
At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Conflict Management;
Managerial Roles;
Management Teams;
Employees;
Competitive Strategy;
Projects
Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
- August 1988 (Revised February 1992)
- Case
Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)
By: V. Kasturi Rangan and Jon Skofic
Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what...
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Keywords:
Acquisition;
Decision Choices and Conditions;
Corporate Entrepreneurship;
Human Resources;
Crisis Management;
Resource Allocation;
Production;
Competition;
Auto Industry;
Motorcycle Industry;
Japan;
United Kingdom
Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
- August 1988 (Revised April 1998)
- Case
IBM 360: Giant as Entrepreneur
By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this...
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Keywords:
Change Management;
Corporate Entrepreneurship;
Financial Management;
Investment;
Organizational Change and Adaptation;
Organizational Structure;
Problems and Challenges;
Competitive Strategy;
Information Technology Industry
Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
- June 1988 (Revised August 1988)
- Case
Air Canada: The Privatization Option
Salter, Malcolm S. "Air Canada: The Privatization Option." Harvard Business School Case 388-156, June 1988. (Revised August 1988.)
- June 1988 (Revised May 1990)
- Case
Olivetti (B): Putting De Benedetti's ""Mark I"" Strategy to Work
By: Roy V. Eales and Malcolm S. Salter
- April 1988
- Case
Restructuring European Petrochemicals: Update 1988
By: Joseph L. Bower
Bower, Joseph L. "Restructuring European Petrochemicals: Update 1988." Harvard Business School Case 388-142, April 1988.