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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- April 2021 (Revised May 2021)
- Case
Kitopi: The Brave New World of Cloud Kitchens
By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2021 as Mohamad Ballout, co-founder and CEO of Kitopi, a Dubai-based managed cloud kitchen platform, is looking over the company’s 2020 results. Propelled by the COVID-19 pandemic, delivery orders had been on the rise globally and dine-in...
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- March 2021 (Revised March 2021)
- Module Note
Markets and Marketplaces: Core Concepts
- January 2021
- Case
Egon Zehnder: Beyond Search?
By: Ashish Nanda and Margaret Cross
In 2019, Egon Zehnder chair Jill Ader and CEO Edilson Camara faced a critical question: how should the global executive search firm approach its burgeoning advisory service offering? Since 2003, the firm’s advisory practice had grown as a conglomeration of grassroots...
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- December 2020
- Article
Multinational Firms and the Politics of International Trade in Multidisciplinary Perspective
By: Grace A. Ballor and Aydin B. Yildirim
From the technical analyses of wide ranges of scholars to the public discourse backlashes against globalization, there is a huge volume of work historicizing, quantifying, and problematizing the complex role of multinational corporations (MNCs) in international trade....
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- Winter 2020
- Article
The Sky above and the Mud below: Two Books about Steve Jobs
Steve Jobs was the most charismatic businessperson in the modern era. When he died, on October 5, 2011, Apple was inundated with condolence messages from all over the United States and from around the world. These notes were sent not only to Apple headquarters in...
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- November 2020
- Case
Guild Education: Unlocking Opportunity for America's Workforce
By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by...
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- October 2020
- Technical Note
Organizational Reinvention
By: Ryan Raffaelli
This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,...
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- October 2020
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...
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Keywords:
Entrepreneurship;
Business Strategy;
Venture Capital;
Health Care and Treatment;
Health Disorders;
Leading Change;
Technology Adoption;
Technology Platform;
Competitive Strategy;
Science;
Adaptation;
Corporate Social Responsibility and Impact;
Crisis Management;
Social Entrepreneurship;
Ethics;
Government Legislation;
Health;
Health Testing and Trials;
Health Pandemics;
Consumer Products Industry;
Health Industry;
Technology Industry;
Texas;
United States
- September 2020
- Case
True North: Pioneering Analytics, Algorithms and Artificial Intelligence
By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...
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- September–October 2020
- Article
Social-Impact Efforts That Create Real Value
By: George Serafeim
Until the mid-2010s few investors paid attention to environmental, social, and governance (ESG) data—information about companies’ carbon footprints, labor policies, board makeup, and so forth. Today the data is widely used by investors. How can organizations create...
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Keywords:
Sustainability;
Sustainability Management;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Disclosure;
ESG Disclosure Metrics;
ESG Ratings;
ESG Reporting;
Social Impact;
Impact Measurement;
Social Innovation;
Purpose;
Corporate Purpose;
Corporate Social Responsibility;
Strategy;
Social Enterprise;
Society;
Accounting;
Investment;
Environmental Sustainability;
Climate Change;
Corporate Strategy;
Mission and Purpose;
Corporate Social Responsibility and Impact;
Financial Services Industry;
Chemical Industry;
Technology Industry;
Consumer Products Industry;
Pharmaceutical Industry;
North America;
Europe;
Japan;
Australia
- September 2020
- Teaching Note
Miami's Tech Future (A): Twenty-first Century Changes and Challenges
By: Rosabeth Moss Kanter and Joyce J. Kim
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight...
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- August 2020 (Revised June 2021)
- Case
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of...
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- 2020
- Working Paper
Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies
By: Robert D. Austin and Richard L. Nolan
August 7, 1955 is an important date in commercial aviation history. You could say it began the jet airliner age, though other dates might also qualify. Jet engines had proven successful in military aircraft. But no one knew then whether members of the general public...
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- July 2020 (Revised September 2020)
- Case
Property Finder's Strategy for Online Classifieds in the MENA Region
By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
- July 3, 2020
- Article
Delivery Apps Need to Start Treating Suppliers As Partners
By: Scott Duke Kominers and Ian Macomber
Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they...
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- June 2, 2020
- Article
How to 'Re-engineer' Your Business for Safety
By: Hubert Joly
Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a...
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- May 2020
- Article
Sales Leadership During and After the Crisis
Because customer acquisition and retention are the lifeblood of a for-profit enterprise, sales activities establish foundational conditions for a business. In turn, sales managers’ responsibilities in a crisis extend beyond keeping the lights on. Their leadership makes...
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- May 2020
- Article
Value-Based Health Care in Undergraduate Medical Education
By: Jessica N. Holtzman, Bhushan R. Deshpande, Jessica C. Stuart, Thomas W. Feeley, Mary Witkowski, Edward M. Hundert and Jennifer Kasper
Problem:
Value-based health care (VBHC) is an innovative framework for redesigning care delivery to achieve better outcomes for patients and reduce cost; however, providing students with the skills to understand and engage with these topics is a challenge to...
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- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...
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Keywords:
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategic Positioning;
Strategy;
Technology;
Competitive Strategy;
Technological Innovation;
Competitive Advantage;
Product Positioning;
Communication;
Competition;
Leadership;
Strategic Planning;
Computer Industry;
Telecommunications Industry;
Technology Industry
- April 2020
- Case
The Board's Role in Refocusing Bahrain Development Bank
By: Paul M. Healy and Alpana Thapar
In March 2016, Bahrain Development Bank’s (BDB) existing board term came to an end and Khalid Al Rumaihi was appointed the new chairman. Determining a need for change, he immediately overhauled the board and replaced BDB’s long-standing CEO. The new board quickly...
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