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- Faculty Publications (451)
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All HBS Web
(2,112)
- Faculty Publications (451)
- Article
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
By: Dominique Lauga and Elie Ofek
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition...
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Keywords:
Duopoly and Oligopoly;
Customers;
Quality;
Product Positioning;
Competition;
Management;
Cost;
Product
Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011).
- September – October 2011
- Article
The Manufacturer's Incentive to Reduce Lead Times
By: Santiago Kraiselburd, Richard Pibernik and Ananth Raman
It is generally a well acknowledged fact that, ceteris paribus, reducing the lead times between downstream and upstream parties in a supply chain is desirable from an overall system perspective. However, an upstream party (e.g., a manufacturer) may have strong...
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Keywords:
Cost;
Demand and Consumers;
Order Taking and Fulfillment;
Production;
Supply Chain Management;
Sales;
Manufacturing Industry;
Retail Industry
Kraiselburd, Santiago, Richard Pibernik, and Ananth Raman. "The Manufacturer's Incentive to Reduce Lead Times." Production and Operations Management 20, no. 5 (September–October 2011): 639–653.
- Article
Advertising, the Matchmaker
By: Bharat N. Anand and Ron Shachar
We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television...
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Keywords:
Advertising;
Information;
Consumer Behavior;
Television Entertainment;
Risk and Uncertainty;
Product;
Decision Choices and Conditions;
Advertising Industry
Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
- May 2011 (Revised August 2011)
- Case
The Offshore Drilling Industry in 2011
By: Ramon Casadesus-Masanell, Kenneth Corts and Joseph McElroy
After booming in 2007 and early 2008, the offshore drilling industry slumps in 2009. Lower oil prices lead oil companies to reduce drilling budgets, and rig utilization falls from essentially 100% to 70% in some markets. Day rates--the prices paid for a rig's...
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Keywords:
Technological Innovation;
Metals and Minerals;
Demand and Consumers;
Price;
Industry Structures;
Supply and Industry;
Mining;
Mining Industry;
Energy Industry
Casadesus-Masanell, Ramon, Kenneth Corts, and Joseph McElroy. "The Offshore Drilling Industry in 2011." Harvard Business School Case 711-543, May 2011. (Revised August 2011.)
- May 2011
- Background Note
Scale Effects, Network Effects, and Investment Strategy
By: Willy Shih
This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through...
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Keywords:
Business Model;
Investment;
Price;
Crisis Management;
Network Effects;
Multi-Sided Platforms;
Strategy
Shih, Willy. "Scale Effects, Network Effects, and Investment Strategy." Harvard Business School Background Note 611-082, May 2011.
- March 2011 (Revised December 2012)
- Case
Demand Media
By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable...
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Keywords:
Business Model;
Information Publishing;
Consumer Behavior;
Customization and Personalization;
Internet and the Web;
Publishing Industry
Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
- March 2011 (Revised August 2014)
- Background Note
Social Media in Health Care
By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models.
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Keywords:
Business Model;
Health Care and Treatment;
Digital Platforms;
Social and Collaborative Networks;
Health Industry
Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
- Article
An Exploration of Optimal Stabilization Policy
By: N. Gregory Mankiw and Matthew C. Weinzierl
This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by...
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Keywords:
Fiscal Policy;
Monetary Policy;
Economic Models;
Aggregate Demand;
Demand and Consumers;
Money;
Mathematical Methods;
Taxation;
Spending;
Policy;
Welfare;
Household;
Economic Slowdown and Stagnation
Mankiw, N. Gregory, and Matthew C. Weinzierl. "An Exploration of Optimal Stabilization Policy." Brookings Papers on Economic Activity (Spring 2011). (Also Harvard Business School Working Paper, No. 11-113, May 2011 and NBER Working Paper Series, No. 17029, May 2011.)
- February 2011 (Revised May 2011)
- Case
Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World
By: Herman B. Leonard, Daniela Beyersdorfer and Simon Harrow
How can a company that supplies disaster response and humanitarian agencies best handle the intrinsically unpredictable and highly volatile demand for its products? Utilis is a French supplier of rapid-deploy high-end tent solutions for civilian and military uses (such...
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Keywords:
Business Model;
Growth and Development Strategy;
Demand and Consumers;
Strategic Planning;
Natural Disasters;
Competitive Strategy;
Consumer Products Industry;
Consumer Products Industry;
France
Leonard, Herman B., Daniela Beyersdorfer, and Simon Harrow. "Utilis: Designing, Producing, and Selling Rapid Deployment Shelters for a Troubled World." Harvard Business School Case 311-096, February 2011. (Revised May 2011.)
- January 2011 (Revised January 2011)
- Case
Marvel Enterprises, Inc. (Abridged)
By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...
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Keywords:
Business Model;
Intellectual Property;
Rights;
Growth and Development Strategy;
Brands and Branding;
Marketing Strategy;
Entertainment and Recreation Industry
Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
- January 2011 (Revised November 2014)
- Case
Mochi Media
By: Thomas R. Eisenmann and Amit Jain
In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and...
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Keywords:
Business Model;
Business Startups;
Games, Gaming, and Gambling;
Entrepreneurship;
Growth and Development Strategy;
Network Effects;
Multi-Sided Platforms;
Partners and Partnerships;
Competition
Eisenmann, Thomas R., and Amit Jain. "Mochi Media." Harvard Business School Case 811-056, January 2011. (Revised November 2014.)
- January 2011 (Revised January 2011)
- Case
Triangulate
By: Thomas R. Eisenmann and Lauren Barley
In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The...
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Keywords:
Business Model;
Business Startups;
Entrepreneurship;
Venture Capital;
Product Launch;
Social and Collaborative Networks;
Internet and the Web
Eisenmann, Thomas R., and Lauren Barley. "Triangulate." Harvard Business School Case 811-055, January 2011. (Revised January 2011.)
- Article
The Social Utility of Feature Creep
By: Debora V. Thompson and Michael I. Norton
Previous research shows that consumers frequently choose products with too many features that they later find difficult to use. Our research shows that this seemingly suboptimal behavior may in fact confer benefits when factoring in the social context of consumption....
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Keywords:
Impression Management;
Social Influence;
Conspicuous Consumption;
Signaling;
Product Features;
Consumer Behavior;
Information Technology;
Experience and Expertise;
Status and Position
Thompson, Debora V., and Michael I. Norton. "The Social Utility of Feature Creep." Journal of Marketing Research (JMR) 48, no. 3 (June 2011): 555–565.
- September 2010
- Article
Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?
By: Saravanan Kesavan, Vishal Gaur and Ananth Raman
Firm-level sales forecasts for retailers can be improved if we incorporate cost of goods sold, inventory, and gross margin (defined here as the ratio of sales to cost of goods sold) as three endogenous variables. We construct a simultaneous equations model, estimated...
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Keywords:
Sales;
Forecasting and Prediction;
Distribution;
Goods and Commodities;
Cost;
Public Sector;
Profit;
Mathematical Methods;
Data and Data Sets;
Retail Industry;
United States
Kesavan, Saravanan, Vishal Gaur, and Ananth Raman. "Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers?" Management Science 56, no. 9 (September 2010).
- 2016
- Working Paper
The Impact of Supplier Inventory Service Level on Retailer Demand
By: Nathan Craig, Nicole DeHoratius and Ananth Raman
To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from...
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Keywords:
Customer Satisfaction;
Forecasting and Prediction;
Learning;
Consumer Behavior;
Service Delivery;
Performance Expectations;
Apparel and Accessories Industry;
Service Industry
Craig, Nathan, Nicole DeHoratius, and Ananth Raman. "The Impact of Supplier Inventory Service Level on Retailer Demand." Working Paper. (Revised January 2016.)
- August 2010 (Revised October 2010)
- Case
Patagonia
By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its...
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Keywords:
Business History;
Environmental Sustainability;
Business Model;
Business Strategy;
Expansion;
Consumer Products Industry
Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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- July 2010 (Revised December 2011)
- Background Note
Marketing Analysis Toolkit: Pricing and Profitability Analysis
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
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Keywords:
Forecasting and Prediction;
Price;
Profit;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Demand and Consumers;
Measurement and Metrics;
Strategic Planning;
Mathematical Methods;
Retail Industry
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis." Harvard Business School Background Note 511-028, July 2010. (Revised December 2011.)
- June 2010 (Revised August 2011)
- Case
Tennant Company: Innovating Within and Beyond the Core
By: Lynda M. Applegate, Toby E. Stuart and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially...
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Keywords:
Business Model;
Business Startups;
Corporate Entrepreneurship;
Disruptive Innovation;
Organizational Structure;
Business Strategy;
Value Creation;
Consumer Products Industry;
Consumer Products Industry
Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Information Industry;
Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010).