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All HBS Web
(579)
- Faculty Publications (84)
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency....
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Keywords:
Brand Management;
CRM;
Customer Relationship Management;
Marketing Strategy;
Marketing;
Brands and Branding;
Customer Focus and Relationships;
Competition;
Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.
- Article
De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution
By: Benjamin B Lockwood and Matthew Weinzierl
The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption relative to leisure rises, in terms of...
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Keywords:
Motivation and Incentives;
Income;
Decision Choices and Conditions;
Consumer Behavior;
Taxation;
Microeconomics;
Macroeconomics
Lockwood, Benjamin B., and Matthew Weinzierl. "De Gustibus non est Taxandum: Heterogeneity in Preferences and Optimal Redistribution." Journal of Public Economics 124 (April 2015): 74–80. (Also NBER Working Paper Series, No. 17784, September 2014 and Harvard Business School Working Paper, No. 12-063, January 2012.)
- 2015
- Working Paper
Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy
By: Pavel Kireyev, Vineet Kumar and Elie Ofek
Multichannel retailing has created several new strategic choices for firms. With respect to pricing, an important decision is whether to offer a "self-matching policy." Self-matching allows a multichannel retailer to offer the lowest of its online and in-store prices...
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Keywords:
Price Self-matching;
Multichannel Retailing;
Pricing Strategy;
Marketing Strategy;
Price;
Distribution Channels;
Supply and Industry;
Retail Industry
Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Harvard Business School Working Paper, No. 15-058, January 2015.
- October 2014
- Teaching Note
Financial Policy at Apple, 2013 (A) and (B)
By: Mihir A. Desai and Elizabeth Meyer
This is the teaching note to HBS case 214-085: Financial Policy at Apple, 2013 (A).
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Keywords:
Apple;
Steve Jobs;
Forecast;
Forecasting;
Forecasting And Prediction;
Shareholder Activism;
Share Repurchase;
Dividends;
Financial Ratios;
Preferred Shares;
Cash Distribution;
Corporate Finance;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States;
Republic of Ireland
- October 2014
- Supplement
Financial Policy at Apple, 2013 Powerpoint Supplement
By: Mihir Desai and Elizabeth A. Meyer
This is the PowerPoint supplement to the teaching note: Financial Policy at Apple, 2013 (A) - (B), number 215-022.
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Keywords:
Apple;
Steve Jobs;
Forecast;
Forecasting;
Forecasting And Prediction;
Shareholder Activism;
Share Repurchase;
Dividends;
Financial Ratios;
Preferred Shares;
Cash Distribution;
Corporate Finance;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States;
Republic of Ireland
Desai, Mihir, and Elizabeth A. Meyer. "Financial Policy at Apple, 2013 Powerpoint Supplement." Harvard Business School PowerPoint Supplement 215-023, October 2014.
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide...
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Keywords:
Market Research;
Conjoint Analysis;
Consumer Preferences;
Segmentation;
Product Development;
Demand Measurement;
Demand and Consumers;
Analysis;
Markets
Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014.
- June 2014
- Case
Financial Policy at Apple, 2013 (A)
By: Mihir A. Desai and Elizabeth A. Meyer
By the end of 2013, Apple had $137 billion dollars in cash and marketable securities. This case explores how companies can generate such large amounts of cash and how and if they should distribute it to shareholders, especially in the face of shareholder pressure. In...
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Keywords:
Apple;
Steve Jobs;
Forecast;
Forecasting;
Forecasting And Prediction;
Shareholder Activism;
Share Repurchase;
Dividends;
Financial Ratios;
Preferred Shares;
Cash Distribution;
Corporate Finance;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States;
Republic of Ireland
- June 2014
- Supplement
Financial Policy at Apple, 2013 Student Supplement
By: Mihir Desai and Elizabeth A. Meyer
This is the student spreadsheet supplement to case 214-085, Financial Policy at Apple, 2013 (A).
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Keywords:
Apple;
Steve Jobs;
Forecast;
Forecasting;
Forecasting And Prediction;
Shareholder Activism;
Share Repurchase;
Dividends;
Financial Ratios;
Preferred Shares;
Cash Distribution;
Corporate Finance;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States;
Republic of Ireland
- June 2014
- Supplement
Financial Policy at Apple, 2013 (B)
By: Mihir Desai and Elizabeth A. Meyer
This case is meant to accompany Financial Policy at Apple, 2013 (A) and details the results of Apple's Q2 2013 earnings call.
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Keywords:
Apple;
Steve Jobs;
Forecast;
Forecasting;
Forecasting And Prediction;
Shareholder Activism;
Share Repurchase;
Dividends;
Financial Ratios;
Preferred Shares;
Cash Distribution;
Corporate Finance;
Borrowing and Debt;
Financial Management;
Financial Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States;
Republic of Ireland
Desai, Mihir, and Elizabeth A. Meyer. "Financial Policy at Apple, 2013 (B)." Harvard Business School Supplement 214-094, June 2014.
- Summer 2014
- Article
When Does a Platform Create Value by Limiting Choice?
By: Ramon Casadesus-Masanell and Hanna Halaburda
We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there...
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Keywords:
Platform Governance;
Direct Network Effects;
Indirect Network Effects;
Complements;
Tragedy Of The Commons;
Equilibrium Selection;
Coordination;
Foresight;
Strategy;
Value Creation;
Digital Platforms;
Balance and Stability;
Decision Choices and Conditions;
Consumer Behavior;
Applications and Software;
Network Effects
Casadesus-Masanell, Ramon, and Hanna Halaburda. "When Does a Platform Create Value by Limiting Choice?" Journal of Economics & Management Strategy 23, no. 2 (Summer 2014): 259–293.
- Article
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to...
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Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Journal of Economic Behavior & Organization 96 (December 2013): 85–103.
- October 2013
- Supplement
Dongfeng Nissan's Venucia (B)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
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Keywords:
China;
Japan;
Multinational Firms;
Cross-cultural/cross-border;
Environment;
Sustainability;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (B)." Harvard Business School Supplement 714-015, October 2013.
- October 2013
- Supplement
Dongfeng Nissan's Venucia (C)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
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Keywords:
China;
Japan;
Environment;
Sustainability;
Cross-cultural/cross-border;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
- October 2013
- Case
Dongfeng Nissan's Venucia (A)
By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to...
View Details
Keywords:
China;
Japan;
Cross-cultural/cross-border;
Multinational Firms;
Competitive Strategy;
Product Launch;
Global Strategy;
Multinational Firms and Management;
Crisis Management;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
China;
Japan
Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
- Article
Consumers' Misunderstanding of Health Insurance
By: George Loewenstein, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List and Kevin G. Volpp
We report results from two surveys of representative samples of Americans with private health insurance. The first examines how well Americans understand, and believe they understand, traditional health insurance coverage. The second examines whether those insured...
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Keywords:
Behavioral Economics;
Simplification;
Insurance;
Consumer Behavior;
Health Care and Treatment;
Cognition and Thinking;
Insurance Industry;
Health Industry;
United States
Loewenstein, George, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List, and Kevin G. Volpp. "Consumers' Misunderstanding of Health Insurance." Journal of Health Economics 32, no. 5 (September 2013): 850–862.
- 2013
- Chapter
The Global and the Local in the Beauty Industry: A Historical Perspective
By: G. Jones
This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty...
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Keywords:
Business History;
Globalization;
History;
Beauty and Cosmetics Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
South America
Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
- October 2012
- Supplement
Vodafone's Position in the Wireless Telecom Industry in 2001
By: Juan Alcacer
Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs....
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Keywords:
Telecommunications;
Information Technology;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Alcacer, Juan. "Vodafone's Position in the Wireless Telecom Industry in 2001." Harvard Business School PowerPoint Supplement 713-437, October 2012.
- 2012
- Book
The Architecture of Innovation: The Economics of Creative Organizations
By: Josh Lerner
Innovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the mark—plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a...
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Keywords:
Motivation and Incentives;
Innovation Strategy;
Innovation and Management;
Organizational Structure;
Microeconomics
Lerner, Josh. The Architecture of Innovation: The Economics of Creative Organizations. Harvard Business Review Press, 2012.
- Article
Employee Selection as a Control System
By: Dennis Campbell
Theories from the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study...
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Keywords:
Management Systems;
Governance Controls;
Employees;
Selection and Staffing;
Motivation and Incentives;
Decision Making;
Business Model
Campbell, Dennis. "Employee Selection as a Control System." Journal of Accounting Research 50, no. 4 (September 2012): 931–966.
- 2013
- Working Paper
What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews
By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to...
View Details
Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Harvard Business School Working Paper, No. 12-080, March 2012. (Revise and Resubmit, Journal of Economic Behavior & Organization; Revised August 2013.)