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- 2013
- Other Unpublished Work
Branding Next-Generation Products
We study the effect of brand name selection on consumer evaluations of next-generation products. In four experiments, participants evaluated next-generation offerings whose brand names either continued or interrupted existing naming sequences. The first results show...
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- December 2012 (Revised March 2015)
- Case
AmTran Technology Ltd.
By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,...
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Keywords:
Modularity;
Technology Transitions;
Analog;
Digital;
Television;
TV;
Flat-panel;
ATSC;
NTSC;
Video;
Global Strategy;
Innovation and Management;
Innovation Leadership;
Innovation Strategy;
Technological Innovation;
Growth and Development Strategy;
Product Development;
Product Design;
Supply Chain;
Business Strategy;
Competitive Strategy;
Technology Adoption;
Technology Platform;
Electronics Industry;
Taiwan;
United States;
Japan
Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised March 2015.)
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
ASUSTeK;
Android;
Tablet;
Kindle;
Kindle Fire;
Notebook Computers;
ODM;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
iPad;
EMS;
Electronic Manufacturing Services;
Smartphone;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile and Wireless Technology;
Digital Platforms;
Information Technology;
Internet and the Web;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
- September 2012 (Revised May 2015)
- Case
Philips-Visicu
By: Regina E. Herzlinger, Natalie Kindred and Sara M. McKinley
Would the advent of global payment models and ACOs create sufficient demand for a telemedicine offering covering the care continuum, from hospitals to the home? This was the decision facing Royal Philips Electronics (Philips), the Netherlands-based producer of...
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Keywords:
Health Care;
Philips;
Visicu;
Telemedicine;
eICU;
Accountable Care Organization;
ACO;
Bundled Payment;
Hospital To Home;
Patient Monitoring Devices;
Home Health Care;
Health Care and Treatment;
Communication Technology;
Quality;
Safety;
Performance Productivity;
Performance Capacity;
Performance Efficiency;
Consumer Behavior;
Emerging Markets;
Health Industry;
Telecommunications Industry;
Netherlands
Herzlinger, Regina E., Natalie Kindred, and Sara M. McKinley. "Philips-Visicu." Harvard Business School Case 313-015, September 2012. (Revised May 2015.) (As companion reading for this case, see Regina E. Herzlinger and Charles Huang, "Note on Bundled Payment in Health Care," HBS No. 312-032 (Boston: Harvard Business Publishing, 2012).)
- August 2012 (Revised August 2013)
- Background Note
Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
By: Willy Shih
Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business...
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Keywords:
Technology Transitions;
Competency-destroying;
Digital;
Analog;
Digital Transition;
Modular;
Modularity;
Technological Change;
Radical Innovation;
Incremental Innovation;
Architectural Innovation;
Modular Innovation;
Sustaining Innovation;
Competency-enhancing;
Noise Propagation;
Perfect Copying;
Digital Music;
Digital Media;
Consumer Electronics;
Kodak;
Sony;
Panasonic;
Disruptive Innovation;
Technology Adoption;
Transition;
Change Management;
Consumer Products Industry;
United States
Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
- May 2012 (Revised August 2012)
- Case
Apple Inc. in 2012
By: David B. Yoffie and Penelope Rossano
On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several...
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Keywords:
Competition;
Market Positioning;
Strategic Planning;
Technology;
Computer Industry;
Strategy Implementation;
Consumer Electronics;
Telecommunications;
Information Infrastructure;
Innovation and Invention;
Competitive Strategy;
Leadership;
Product Positioning;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Yoffie, David B., and Penelope Rossano. "Apple Inc. in 2012." Harvard Business School Case 712-490, May 2012. (Revised August 2012.)
- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...
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Keywords:
Dynamic Capabilities;
Strategic Change;
Jazz;
Jazz Mindset;
Improvisation;
Innovation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Knowledge Use and Leverage;
Leading Change;
Leadership Style;
Leadership;
Management;
Management Style;
Organizational Change and Adaptation;
Organizational Culture;
Organizations;
Creativity;
Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Japan;
Taiwan;
Europe;
Asia
Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to...
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Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
- April 2011
- Case
Samsung and Google TV
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
This case describes Samsung's decision on how to pursue the growing market opportunity for internet-connected televisions, which enable consumers to access a range of web-based content including basic information (e.g. stock quotes, weather, news headlines, RSS feeds,...
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- March 2011
- Supplement
Cree, Inc.: An Update
By: David J. Collis and Mary Furey
An update to "Cree Inc.: Which Bright Future?"
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Keywords:
Disruptive Innovation;
Consumer Behavior;
Strategy;
Technology Adoption;
Electronics Industry
Collis, David J., and Mary Furey. "Cree, Inc.: An Update." Harvard Business School Supplement 711-491, March 2011.
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Electronics Industry;
Electronics Industry;
United States;
North Carolina;
Raleigh
Collis, David J., Mary Furey, and Matthew Shaffer. "Cree, Inc.: Which Bright Future?" Harvard Business School Case 711-457, March 2011. (Revised February 2014.)
- January 2011
- Case
AIC Netbooks: Optimizing Product Assembly
By: Steven C. Wheelwright and Sunru Yong
AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing...
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Keywords:
Performance Management;
Quantitative Analysis;
Manufacturing;
Production Planning;
Production Management;
Diversification;
Production;
Performance Efficiency;
Product Design;
Performance Improvement;
Mobile Technology;
Electronics Industry;
Electronics Industry;
Taiwan
Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.
- September 2010
- Teaching Note
Fiyta - The Case of a Chinese Watch Company (TN)
Teaching Note for 308025.
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- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a...
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Keywords:
Communication Technology;
Customer Satisfaction;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Network Effects;
Service Delivery;
Social and Collaborative Networks;
Internet;
Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- December 2009
- Case
Philips versus Matsushita: The Competitive Battle Continues
Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Organizational Culture;
Multinational Firms and Management;
Restructuring;
Consumer Products Industry;
Consumer Products Industry
Bartlett, Christopher A. "Philips versus Matsushita: The Competitive Battle Continues." Harvard Business School Case 910-410, December 2009.
- December 2009 (Revised November 2012)
- Teaching Note
Philips versus Matsushita: The Competitive Battle Continues (TN)
Teaching Note for [910410].
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- September 2009 (Revised April 2020)
- Case
VIZIO, Inc.
By: Krishna G. Palepu and Elizabeth A. Kind
William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced...
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Keywords:
Financial Crisis;
Financing and Loans;
Price;
Growth and Development Strategy;
Competitive Strategy;
Consumer Products Industry;
Consumer Products Industry
Palepu, Krishna G., and Elizabeth A. Kind. "VIZIO, Inc." Harvard Business School Case 110-024, September 2009. (Revised April 2020.)
- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,...
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Keywords:
Business Model;
Corporate Entrepreneurship;
Technological Innovation;
Demand and Consumers;
Product Development;
Partners and Partnerships;
Competition;
Publishing Industry;
France
Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, February 2009. (Revised May 2010.)
- July 2008 (Revised September 2009)
- Case
Betfair vs. UK Bookmakers
By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more...
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Keywords:
Business Model;
Decision Choices and Conditions;
Two-Sided Platforms;
Market Transactions;
Competition;
Entertainment and Recreation Industry
Casadesus-Masanell, Ramon, and Neil Campbell. "Betfair vs. UK Bookmakers." Harvard Business School Case 709-417, July 2008. (Revised September 2009.)
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)...
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Keywords:
Business Model;
Leadership;
Industry Growth;
Corporate Strategy;
Information Infrastructure;
Internet and the Web;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)