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All HBS Web
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- Faculty Publications (2,092)
Consumer →
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- 1979
- Chapter
Preventive Health Care and Consumer Behavior: Towards a Broader Perspective
By: J. Quelch and S. Ash
- July 1979 (Revised July 1980)
- Case
Dallas Tire Corp. (A)
Cash, James I., Jr. "Dallas Tire Corp. (A)." Harvard Business School Case 180-006, July 1979. (Revised July 1980.)
- April 1979 (Revised June 1984)
- Supplement
Chain Saw Industry in 1978, Addendum
Supplements the case. Designed as an in-class handout.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Chain Saw Industry in 1978, Addendum." Harvard Business School Supplement 379-177, April 1979. (Revised June 1984.)
- March 1979 (Revised May 1983)
- Supplement
Polaroid-Kodak, (B11)
Supplements the (B1) through (B10) cases.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak, (B11)." Harvard Business School Supplement 379-149, March 1979. (Revised May 1983.)
- Article
A Consumer Guide to Six Introductory Organizational Behavior Textbooks
By: Leonard A. Schlesinger and Michael McCaskey
Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
- 1979
- Chapter
The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach
By: Rohit Deshpandé and G. Zaltman
Deshpandé, Rohit, and G. Zaltman. "The Impact of Elderly Consumer Dissatisfaction and Buying Experience on Information Search: A Path-Analysis Approach." In New Dimensions of Consumer Satisfaction and Complaining Behavior: Papers from the Third Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, edited by R. Day and K. Hunt, 145–152. Department of Marketing, School of Business, Indiana University, 1979.
- January 1978 (Revised October 1985)
- Supplement
Polaroid-Kodak, Addendum
Supplements the case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak, Addendum." Harvard Business School Supplement 378-165, January 1978. (Revised October 1985.)
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages....
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Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B2)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B2)." Harvard Business School Supplement 378-174, January 1978. (Revised February 1983.)
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B3)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B3)." Harvard Business School Supplement 378-175, January 1978. (Revised February 1983.)
- January 1978 (Revised March 1986)
- Supplement
Polaroid-Kodak (B4)
Supplements the (B1) case.
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Porter, Michael E. "Polaroid-Kodak (B4)." Harvard Business School Supplement 378-176, January 1978. (Revised March 1986.)
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B5)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B5)." Harvard Business School Supplement 378-177, January 1978. (Revised February 1983.)
- January 1978 (Revised February 1983)
- Supplement
Polaroid-Kodak (B6)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B6)." Harvard Business School Supplement 378-178, January 1978. (Revised February 1983.)
- January 1978 (Revised October 1983)
- Supplement
Polaroid-Kodak (B7)
Supplements the (B1) case.
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Keywords:
Consumer Products Industry
Porter, Michael E. "Polaroid-Kodak (B7)." Harvard Business School Supplement 378-179, January 1978. (Revised October 1983.)