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  • October 2024
  • Article

Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that...  View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
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  • October 2024
  • Article

Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship
By: Michael Ewens, Ramana Nanda and Christopher Stanton
We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases...  View Details
Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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  • 2024
  • Article

Reducing Prejudice with Counter-stereotypical AI
By: E Hermann, Julian De Freitas and Stefano Puntoni
Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of...  View Details
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  • September 2024
  • Case

Comun: Partners in Peril
By: Jeffrey J. Bussgang and Alexis Lefort
In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and...  View Details
Keywords: Fintech; Startup; Partnerships; Business Development; Banking Industry; Financial Services; Venture Capital; Financial Services Industry; Latin America; United States
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  • September 2024
  • Case

InfraCredit and the Project Inception Facility
By: John Macomber, Namrata Arora and Maagatha Kalavadakken
Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of...  View Details
Keywords: Infrastructure; Financial Institutions; Financial Instruments; Cost; Cash Flow; Capital; Assets; Financial Markets; Financial Strategy; Insurance; Energy; Product Development; Financial Services Industry; Financial Services Industry; Financial Services Industry; Africa; Nigeria
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  • September 2024
  • Supplement

National Public Broadcasting (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "National...  View Details
Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Making; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Journalism and News Industry; United States
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  • September 2024
  • Supplement

Red Hen Baking Company (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Red Hen...  View Details
Keywords: Entrepreneurship; Financial Strategy; Financial Management; Buildings and Facilities; Finance; Food; Risk Management; Risk and Uncertainty; Food and Beverage Industry; United States; Vermont
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  • September 2024
  • Supplement

Revenue Solutions, LLC (B)
By: Richard S. Ruback and Royce Yudkoff
Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details. Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with "Revenue...  View Details
Keywords: Financial Strategy; Financial Management; Marketing; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Consumer Products Industry; United States; California
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  • September 2024 (Revised September 2024)
  • Case

River Remedy: Navigating Mississippi’s Medical Marijuana Market
By: Robin Greenwood, Richard S. Ruback and Robert Ialenti
MBA student William Chism, the founder of fully integrated medical marijuana company based in Mississippi, must respond to a significant disruption in the fledgling industry. In late 2023, Rapid Analytics, one of two active licensed testing facilities, has its...  View Details
Keywords: Plant-Based Agribusiness; Business Growth and Maturation; Forecasting and Prediction; Microeconomics; Local Range; Government Legislation; Demand and Consumers; Supply and Industry; Competition; Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mississippi
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  • September 2024
  • Case

Anker Innovations (A)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of...  View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Electronics Industry
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  • September 2024
  • Supplement

Anker Innovations (B)
By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of...  View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Electronics Industry
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  • 2024
  • Working Paper

The Operational Impact of Customer Location in On-Demand Services
By: Natalie Epstein, Santiago Gallino and Antonio Moreno
The rapid growth of on-demand delivery services, particularly in the food and grocery sectors, has driven the expansion of hyperlocal fulfillment centers (FCs). This paper uses data from an on-demand grocery delivery platform in Latin America to assess how customer...  View Details
Keywords: Consumer Behavior; Logistics; Geographic Location; Service Delivery; Quality; Retail Industry; Latin America
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  • August 2024
  • Case

Iogen: Decarbonizing Hard-to-Abate Sectors
By: George Serafeim, Charlotte Foody and John Mulliken
Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was...  View Details
Keywords: Technology; Biofuel; Market Attractiveness; Strategy; Decarbonization; Sustainability; Technological Innovation; Climate Change; Energy; Energy Industry; United States; United Kingdom
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  • August 2024
  • Case

Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems...  View Details
Keywords: Automotive; Supply Chain; Autonomous Vehicles; Wireless Communications
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  • August 2024
  • Case

Barbie: Reviving a Cultural Icon at Mattel
By: Elie Ofek, Ryann Noe and Sarah Mehta
The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of...  View Details
Keywords: Marketing; Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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  • 2024
  • Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation
By: James Riley and Ezra Zuckerman Sivan
This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which...  View Details
Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry
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  • August, 2024
  • Article

Absenteeism, Productivity, and Relational Contracts Inside the Firm
By: Achyuta Adhvaryu, Jean-François Gauthier, Anant Nyshadham and Jorge Tamayo
We study relational contracts among managers using a unique dataset that tracks transfers of workers across teams in Indian ready-made garment factories. We focus on how relational contracts help managers cope with worker absenteeism shocks, which are frequent, often...  View Details
Keywords: Implicit Contracts; Productivity; Misallocation; Absenteeism; Supervisors; Readymade Garments; Performance Productivity; Employees; Relationships; Fashion Industry; India
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  • August 2024
  • Case

Coca Cola İçecek—Managing a Sudden Turbulence
By: Felix Oberholzer-Gee, Namrata Arora and Gizem Cihan Dincsoy
In November 2021, Kerem Kerimoğlu, Coca Cola İçecek (CCI) Group Supply Chain Development Director, is alarmed by a news headline revealing a shortage of Turkish truck drivers impacting Europe. This crisis quickly affects CCI's distribution as third-party logistics...  View Details
Keywords: Business Strategy; Logistics; Supply Chain Management; Crisis Management; Consumer Products Industry; Consumer Products Industry; Turkey; Central Asia; Middle East
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  • August 2024
  • Case

Keurig: A Return to Growth
By: David Fubini and Patrick Sanguineti
By the early 2010s, Keurig Green Mountain (KGM) had lost the momentum that had made it the name in at-home coffee brewing in North America. Following a series of product missteps, negative media scrutiny, and ongoing challenges to its partner relationships, in late...  View Details
Keywords: Strategy; Merger; Beverage Industry; Turnaround
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  • August 2024
  • Case

Quickmart: Sustaining Growth in a Challenging Economic Environment
By: Ramon Casadesus-Masanell and Kuria Kamau
In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in...  View Details
Keywords: Operations; Distribution; Supply Chain; Logistics; Business Strategy; Expansion; Retail Industry; Retail Industry; Africa; Kenya; Nairobi
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