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- December 2020 (Revised January 2021)
- Case
Arcos Dorados: A QSR Recovery Plan
By: Forest Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s...
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Keywords:
Agribusiness;
Animal-based Agribusiness;
Plant-based Agribusiness;
Customer Value And Value Chain;
Income;
Macroeconomics;
Environmental Management;
Environmental Sustainability;
Cross-cultural And Cross-border Issues;
Food;
Health Pandemics;
Crisis Management;
Logistics;
Corporate Social Responsibility And Impact;
Strategic Planning;
Food And Beverage Industry;
Agriculture And Agribusiness Industry;
Retail Industry;
Latin America;
Aruba;
Guadeloupe;
Martinique;
Mexico;
Panama;
Costa Rica;
Argentina;
Brazil;
Chile;
Colombia;
Ecuador;
French Guiana;
Peru;
Uruguay;
Venezuela;
Puerto Rico;
Trinidad And Tobago
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that...
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- 2020
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
Esg;
Esg (environmental, Social, Governance) Performance;
Esg (environmental, Social, Governance) Performance;
Esg Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
Cpg;
Consumer Packaged Goods;
Iwai;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility And Impact;
Nutrition;
Product;
Safety;
consumer Products Industry
- October 2020
- Article
The Supply Chain Economy: A New Industry Categorization for Understanding Innovation in Services
By: Mercedes Delgado and Karen G. Mills
An active debate has centered on the importance of manufacturing for driving innovation in the U.S. economy. This paper offers an alternative framework that focuses on the role of suppliers of goods and services (the “supply chain economy”) in national performance. We...
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- August 2020
- Case
24M Technologies
By: John R. Wells and Benjamin Weinstock
In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion...
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- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Digital Transformation;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (cpg);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change And Adaptation;
Disruption;
Innovation And Invention
- April 2020 (Revised October 2020)
- Case
Unilever's Response to the Future of Work
By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work...
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- April 2020
- Background Note
U.S. Food Retail During the Pandemic: March 2020
By: José B. Alvarez and Natalie Kindred
This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply...
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- February 2020
- Teaching Note
Essential Explorations at MUJI
By: Tomomichi Amano and Das Narayandas
Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more...
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- January 2020 (Revised April 2020)
- Teaching Note
Brandless: Disrupting Consumer Packaged Goods
By: Jill Avery
Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...
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- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June...
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Keywords:
Business Ventures;
Trends;
Customers;
Design;
Entrepreneurship;
Food;
goods And Commodities;
Innovation And Invention;
Marketing;
Brands And Branding;
Demand And consumers;
Distribution;
Product Development;
Sales;
Technology;
Internet;
Software;
consumer Products Industry;
Retail Industry;
Technology Industry;
Electronics Industry;
Manufacturing Industry;
United States
- December 2019 (Revised April 2020)
- Case
Mãe Terra and Unilever (A)
By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B...
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Keywords:
Mergers ＆ Acquisitions;
Brand Management;
Sustainability;
Mergers And Acquisitions;
Mission And Purpose;
Social Enterprise;
Corporate Governance;
Governing And Advisory Boards;
Environmental Sustainability;
Organizational Culture;
Food And Beverage Industry;
Agriculture And Agribusiness Industry;
Brazil;
Latin America
- October 2019 (Revised August 2020)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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- October 2019 (Revised October 2020)
- Case
Nehemiah Mfg. Co.: Providing a Second Chance
By: Michael Chu, Brian Trelstad and John Masko
In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two years later, the pair made their first...
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- 2019
- Working Paper
Real Exchange Rate Behavior: New Evidence from Matched Retail Goods
By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the web-sites of large multi-channel retailers and then carefully matched into narrowly-defined...
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- September 2019 (Revised May 2020)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...
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Keywords:
Keroche;
Alcohol;
Wine;
Manufacturing;
Informal Market;
Regulation;
Illicit;
Illegal;
Shutdown;
Factory;
Low-income Consumers;
Multinational;
Local;
Government;
Allegations;
Accusations;
Negative Press;
Eabl;
Tusker;
Beer;
Sab;
Chang'aa;
Naivasha;
Rift Valley;
East Africa;
Lawsuit;
Legal Battle;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Production;
Safety;
Quality;
Distribution;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food And Beverage Industry;
Kenya;
Nairobi;
Africa
- September 2019
- Supplement
Keroche (B): Considering Entry into the Kenyan Beer Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and...
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Keywords:
Keroche;
Alcohol;
Alcoholic Drinks;
Alcoholic Beverages;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Beer;
Beer Market;
Manufacturing;
Production Capacity;
Capacity;
Growth;
Regulated;
Unregulated;
Informal;
Informal Market;
Regulation;
Illicit;
Illegal;
Substandard;
Dangerous;
Shutdown;
Factory;
Safe;
Affordable;
Low-income Consumers;
Business Growth And Maturation;
Business Startups;
Production;
Investment;
Safety;
Quality;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Marketing;
Manufacturing Industry;
Food And Beverage Industry;
Kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government...
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Keywords:
Keroche;
Alcohol;
Alcoholic Drinks;
Alcoholic Beverages;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food And Beverage Industry;
Kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Manufacturing Industry;
Food And Beverage Industry;
Kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Production;
Production Capacity;
Capacity;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Investment;
Financing And Loans;
Manufacturing Industry;
Food And Beverage Industry