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Skip to content The HBS Digital Initiative brings together perspectives across disciplines to help people understand how technology is transforming...
- January 2021
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Transformation;
Digital Marketing;
Disruption;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
Sales;
B2b;
B2b2c;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Consumer Behavior;
Conflict Management;
Platforms;
Collaboration;
Partners And Partnerships;
Marketing Strategy;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners And Partnerships;
consumer Behavior;
Online Technology;
Marketing Strategy;
Conflict And Resolution;
Conflict Management;
electronics Industry;
Retail Industry;
consumer Products Industry;
Turkey
- 2020
- Working Paper
The Role of Constraints in Creative Problem-Solving: Field Experimental Evidence from a Community Crowdsourcing Program in a Consumer Electronics Company
By: Daniel Ehls, Karim R. Lakhani and Jacqueline N. Lane
The role of constraints in the problem solving process has been a central line of inquiry in the creativity and innovation literature with ongoing debates of whether constraints imposed on creative problem solvers diminish or enhance their efforts and outputs. We...
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- August 2020
- Case
24M Technologies
By: John R. Wells and Benjamin Weinstock
In early 2020, 24M Technologies (24M) announced that two of its strategic investors had commenced building plants to produce lithium-ion (Li-ion) batteries based on 24M’s novel semi-solid electrode technology. This promised to halve the cost of conventional Li-ion...
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- July 2020
- Case
Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within
By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady...
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Keywords:
Female Protagonist;
Organizational Change;
Organizational Behavior;
Culture Change;
Digital;
Digital Transformation;
Innovation;
Lean Startup;
Experimentation;
Metrics;
Consumer Packaged Goods (cpg);
Leadership;
Leading Change;
Change Management;
Organizational Culture;
Organizational Change And Adaptation;
Disruption;
Innovation And Invention
- June 2020
- Case
Jill Draeger
By: Howard H. Stevenson and Michael J. Roberts
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of...
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- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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- January 2020
- Case
The June Oven
By: Leonard A. Schlesinger and Christian Godwin
The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June...
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Keywords:
Business Ventures;
Trends;
Customers;
Design;
Entrepreneurship;
Food;
Goods And Commodities;
Innovation And Invention;
Marketing;
Brands And Branding;
Demand And consumers;
Distribution;
Product Development;
Sales;
Technology;
Internet;
Software;
consumer Products Industry;
Retail Industry;
Technology Industry;
electronics Industry;
Manufacturing Industry;
United States
- November 2019
- Case
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by...
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Keywords:
Batteries;
Rechargeable Batteries;
Lithium-ion;
Lithium-ion Batteries;
Electric Vehicle;
Electric Vehicles;
Energy Entrepreneurship;
Energy Markets;
Energy Storage;
Battery;
Demand Uncertainty;
Demand Forecasting;
Supply ＆ Demand;
Supply And Demand;
Capacity Planning;
Tesla;
Technological And Scientific Innovation;
Technological Change;
Technology Change;
Technology Commercialization;
Policy;
Policy Change;
Subsidies;
Power/energy;
Power Grid;
Energy Policy;
Developing Markets;
Alevo;
Samsung;
Lg Chem;
Catl;
Northvolt;
General Motors;
Energy;
Entrepreneurship;
Technological Innovation;
Commercialization;
Policy;
Demand And consumers;
Forecasting And Prediction;
Supply And Industry;
Emerging Markets;
Competitive Strategy;
China
- 2019
- Working Paper
Real Exchange Rate Behavior: New Evidence from Matched Retail Goods
By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
We use a dataset containing daily prices for thousands of matched retail products in nine countries to study tradable-goods real exchange rates. Prices were collected from the web-sites of large multi-channel retailers and then carefully matched into narrowly-defined...
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- August 2019
- Case
Twiggle: E-commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...
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- June 2019 (Revised September 2019)
- Case
Parrot: Navigating the Nascent Drone Industry
By: Rory M. McDonald, Emilie Billaud and Vincent Dessain
In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic...
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Keywords:
Forecasting And Prediction;
Disruption;
Entrepreneurship;
Corporate Strategy;
Technological Innovation;
Leading Change;
Competitive Advantage;
Technology;
Competitive Strategy;
consumer Products Industry;
electronics Industry;
Entertainment And Recreation Industry;
Motion Pictures And Video Industry;
Technology Industry;
Video Game Industry;
Europe;
France;
Paris
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry...
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- Summer 2018
- Article
Why High-Tech Commoditization Is Accelerating
By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through...
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Keywords:
Product Design;
Product Commercialization;
Product Development;
Product Development Strategy;
Production;
Manufacturing Tools;
Manufacturing;
Manufacturing Industry;
Engineering;
Globalization;
Goods And Commodities;
Knowledge;
Commercialization;
Business Strategy;
Corporate Strategy;
Hardware;
Technology Adoption;
consumer Products Industry;
Auto Industry;
Semiconductor Industry;
electronics Industry;
Industrial Products Industry;
Information Technology Industry;
North America;
Asia
- February 2018 (Revised October 2019)
- Technical Note
The Art and Science of Brand Valuation
By: Jill Avery
Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...
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Keywords:
Brand Valuation;
Brand Value;
Brand;
Brand Management;
Marketing Roi;
Brand Equity;
Analytics;
Return On Investment;
Brands And Branding;
Valuation;
Marketing;
Marketing Strategy;
Investment Return;
consumer Behavior;
Advertising Industry;
consumer Products Industry;
Apparel And Accessories Industry;
Auto Industry;
Beauty And Cosmetics Industry;
electronics Industry;
Fashion Industry;
Food And Beverage Industry
- November 2017
- Case
iRobot: Moving Beyond the Roomba
By: Rajiv Lal and Scott Johnson
The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company.
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Keywords:
Irobot;
Smart Home;
Connected Home;
Roomba;
Vacuum;
Mapping;
Internet Of Things;
Connected Products;
Organizational Structure;
Organizational Design;
Hardware;
Software;
Technology Platform;
Mobile Technology;
Wireless Technology;
consumer Products Industry;
electronics Industry;
Manufacturing Industry;
Technology Industry;
United States
- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales....
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Keywords:
Best Buy;
Hubert Joly;
Renew Blue;
Showrooming;
Webrooming;
E-commerce;
E-commerce Strategy;
Online Retail;
Multichannel Retailing;
Omnichannel;
Marketplaces;
Turnaround;
Consumer Electronics;
Consumer Electronics Accessories;
Appliances;
Stores-within-stores;
Store Experience;
Store Size;
Store Pickup;
Store Management;
Delivery;
Delivery Models;
Amazon;
Amazon.com;
Pricing Strategy;
Business Subsidiaries;
Business Units;
Business Growth And Maturation;
Business Model;
For-profit Firms;
Customer Focus And Relationships;
Customer Satisfaction;
Entertainment;
Film Entertainment;
Games, Gaming, And Gambling;
Music Entertainment;
Television Entertainment;
Theater Entertainment;
Price;
Profit;
Revenue;
Geographic Scope;
Multinational Firms And Management;
Business History;
Cost;
Selection And Staffing;
Reports;
Technological Innovation;
Job Cuts And Outsourcing;
Human Capital;
Leading Change;
Business Or Company Management;
Goals And Objectives;
Growth And Development;
Growth And Development Strategy;
Management Teams;
Brands And Branding;
Product Marketing;
consumer Behavior;
Demand And consumers;
Media;
Distribution;
Order Taking And Fulfillment;
Distribution Channels;
Infrastructure;
Product;
Service Delivery;
Service Operations;
Organizational Change And Adaptation;
Public Ownership;
Problems And Challenges;
Programs;
Groups And Teams;
Sales;
Salesforce Management;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Technology;
Hardware;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Search Technology;
Software;
Web;
Web Sites;
Wireless Technology;
Resource Allocation;
Computer Industry;
electronics Industry;
Entertainment And Recreation Industry;
Information Technology Industry;
Retail Industry;
Service Industry;
Technology Industry;
Telecommunications Industry;
Video Game Industry;
United States;
Minnesota;
Minneapolis;
Saint Paul;
St. Paul
- June 2017 (Revised May 2019)
- Supplement
Kjell and Company: Motivating Salespeople with Incentive Compensation (B)
By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden’s most popular cities: Stockholm, Gothemburg...
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- March 2017 (Revised June 2019)
- Case
CEO Activism (A)
By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential...
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Keywords:
Leadership & Corporate Accountability;
Leadership;
Environmental And Social Sustainability;
Environment;
Climate Change;
Gender Equality;
Communication Strategy;
Moral Sensibility;
Values And Beliefs;
Leadership;
Law;
Rights;
Risk Management;
Media;
Corporate Social Responsibility And Impact;
Religion;
Expansion;
Strategy;
Social Issues;
consumer Products Industry;
electronics Industry;
Technology Industry;
United States;
Indiana;
North Carolina
- January 2017
- Case
Danaher Corporation, 2007–2017
By: John R. Wells and Gabriel Ellsworth
On July 2, 2016, Danaher Corporation completed the spinoff of Fortive Corporation. The previous day, Danaher’s stock price had reached an all-time high. In 2015, Danaher had decided to split off its test and measurement, fuel and fleet management, and automation...
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Keywords:
Danaher;
Fortive;
Larry Culp;
Beckman Coulter;
Pall;
Life Sciences;
Diagnostics;
Environmental Operations;
Water Management;
Dental;
Testing;
Measurement;
Fuel;
Fleet Management;
Automation;
Toolmaking;
Tools;
Disease Management;
Continuous Improvement;
Toyota Production System;
Divestiture;
Spinoffs;
Spin-off;
Networks;
Acquisition;
Mergers And Acquisitions;
Business Conglomerates;
Business Divisions;
Business Subsidiaries;
Business Units;
Business Growth And Maturation;
Business Model;
For-profit Firms;
Joint Ventures;
Restructuring;
Engineering;
Chemicals;
Construction;
Machinery And Machining;
Profit;
Revenue;
Globalized Firms And Management;
Multinational Firms And Management;
Health;
Health Care And Treatment;
Health Disorders;
Medical Specialties;
Business History;
Job Cuts And Outsourcing;
Business Or Company Management;
Growth And Development Strategy;
Management Analysis, Tools, And Techniques;
Management Practices And Processes;
Management Succession;
Management Systems;
Resource Allocation;
Market Entry And Exit;
Measurement And Metrics;
Logistics;
Business Processes;
Organizational Change And Adaptation;
Public Ownership;
Problems And Challenges;
Science;
Genetics;
Natural Environment;
Wastes And Waste Processing;
Science-based Business;
Opportunities;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Consolidation;
Corporate Strategy;
Diversification;
Expansion;
Technology;
Software;
Technology Networks;
Technology Platform;
Value;
Valuation;
Aerospace Industry;
Auto Industry;
Biotechnology Industry;
Chemical Industry;
Computer Industry;
Construction Industry;
consumer Products Industry;
Distribution Industry;
electronics Industry;
Food And Beverage Industry;
Health Industry;
Industrial Products Industry;
Information Technology Industry;
Manufacturing Industry;
Medical Devices And Supplies Industry;
Pharmaceutical Industry;
Retail Industry;
Rubber Industry;
Semiconductor Industry;
Shipping Industry;
Technology Industry;
Telecommunications Industry;
Utilities Industry;
United States;
District Of Columbia
- January 2017
- Case
The Six CEOs of Tyco International Ltd.
By: John R. Wells and Gabriel Ellsworth
In September 2016, Johnson Controls, Inc. completed the acquisition of Tyco International PLC, a $9.9 billion business with operating profits of $884 million. The purchase consideration was $14.4 billion. Although the deal was billed as a merger, Ireland-based Tyco...
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Keywords:
Tyco;
Dennis Kozlowski;
Edward Breen;
Fire Safety;
Fire Protection;
Security;
Packaging;
Securities And Exchange Commission;
Fraud;
Accounting;
Accounting Audits;
Earnings Management;
Financial Statements;
Goodwill Accounting;
Acquisition;
Mergers And Acquisitions;
Business Conglomerates;
Business Divisions;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Headquarters;
Business Model;
Business Organization;
For-profit Firms;
Restructuring;
Crime And Corruption;
Engineering;
Applied Optics;
Chemicals;
Construction;
Metals And Minerals;
Ethics;
Finance;
Cash Flow;
Public Equity;
Stock Options;
Financing And Loans;
Initial Public Offering;
Profit;
Revenue;
Geographic Location;
Geographic Scope;
Global Range;
Globalized Firms And Management;
Multinational Firms And Management;
Corporate Accountability;
Corporate Disclosure;
Health Care And Treatment;
Business History;
Executive Compensation;
Selection And Staffing;
Courts And Trials;
Lawfulness;
Lawsuits And Litigation;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Market Entry And Exit;
Public Ownership;
Problems And Challenges;
Strategy;
Business Strategy;
Competition;
Competitive Strategy;
Competitive Advantage;
Consolidation;
Corporate Strategy;
Diversification;
Expansion;
Horizontal Integration;
Value;
Chemical Industry;
Construction Industry;
consumer Products Industry;
electronics Industry;
Energy Industry;
Industrial Products Industry;
Manufacturing Industry;
Medical Devices And Supplies Industry;
Mining Industry;
Pharmaceutical Industry;
Semiconductor Industry;
Telecommunications Industry;
Utilities Industry;
Republic Of Ireland;
Switzerland;
Bermuda;
United States;
New Hampshire