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  • September 2020
  • Article

Creativity, Artificial Intelligence, and a World of Surprises
By: Teresa M. Amabile
In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation...  View Details
Keywords: Artificial Intelligence; Ai Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation
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  • 2017
  • Chapter

Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they...  View Details
Keywords: Customer Value And Value Chain; Customer Focus And Relationships
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  • April 14, 2017
  • Article

Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and...  View Details
Keywords: Crisis Management; Customer Focus And Relationships; Employees; Training; Air Transportation Industry
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  • August 2012
  • Case

Jess Westerly at Kauflauf GmbH
By: John J. Gabarro and Colleen Kaftan
Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider...  View Details
Keywords: Software; Organizational Culture; Organizational Change And Adaptation; Change Management; Leading Change; Behavior; Salesforce Management; Social And Collaborative Networks; Planning; Web Services Industry; Germany
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  • August 2007
  • Article

Remedying Education: Evidence from Two Randomized Experiments in India
By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden
This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in...  View Details
Keywords: Literacy; Teaching; Performance Improvement; Competency And Skills; India
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  • October 2001 (Revised November 2002)
  • Case

Herman Miller (A): Innovation by Design
By: Sandra J. Sucher and Stacy McManus
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as...  View Details
Keywords: Innovation And Invention; Product Design; Product Development; Supply Chain Management; Business Model; Organizations; Values And Beliefs; Manufacturing Industry; Consumer Products Industry
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