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- September 2020
- Article
Creativity, Artificial Intelligence, and a World of Surprises
In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation...
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Keywords:
Artificial Intelligence;
Ai Creativity;
Computer Science;
Organizational Behavior;
Psychology;
Creativity;
Technological Innovation
Amabile, Teresa M. "Creativity, Artificial Intelligence, and a World of Surprises." Academy of Management Discoveries 6, no. 3 (September 2020).
- 2017
- Chapter
Marketing Models for the Customer-Centric Firm
By: Eva Ascarza, Peter S. Fader and Bruce G.S. Hardie
A customer-centric firm takes the view that there are three key drivers of (organic) growth and overall profitability: Customer acquisition, customer retention, and customer development (i.e., increasing the value of each existing customer (per unit of time) while they...
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Ascarza, Eva, Peter S. Fader, and Bruce G.S. Hardie. "Marketing Models for the Customer-Centric Firm." In Handbook of Marketing Decision Models. 2nd ed. Edited by Berend Wierenga and Ralf van der Lans, 297–330. International Series in Operations Research & Management Science. Springer, 2017.
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and...
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Keywords:
Crisis Management;
Customer Focus And Relationships;
Employees;
Training;
Air Transportation Industry
Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
- August 2012
- Case
Jess Westerly at Kauflauf GmbH
By: John J. Gabarro and Colleen Kaftan
Jess Westerly is the assistant product owner of CRM applications for computer and office supply wholesalers and retailers at Kauflauf, a fast-growing provider of subscription enterprise software headquartered in Heidelberg, Germany. Only months into her job, outsider...
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Keywords:
Software;
Organizational Culture;
Organizational Change And Adaptation;
Change Management;
Leading Change;
Behavior;
Salesforce Management;
Social And Collaborative Networks;
Planning;
Web Services Industry;
Germany
Gabarro, John J., and Colleen Kaftan. "Jess Westerly at Kauflauf GmbH." Harvard Business School Brief Case 913-527, August 2012.
- August 2007
- Article
Remedying Education: Evidence from Two Randomized Experiments in India
By: A. Banerjee, Shawn A. Cole, E. Duflo and L. Linden
This paper presents the results of two randomized experiments conducted in schools in urban India. A remedial education program hired young women to teach students lagging behind in basic literacy and numeracy skills. It increased average test scores of all children in...
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Banerjee, A., Shawn A. Cole, E. Duflo, and L. Linden. "Remedying Education: Evidence from Two Randomized Experiments in India." Quarterly Journal of Economics 122, no. 3 (August 2007): 1235–1264.
- October 2001 (Revised November 2002)
- Case
Herman Miller (A): Innovation by Design
By: Sandra J. Sucher and Stacy McManus
Gary Van Spronsen, president of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as...
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Keywords:
Innovation And Invention;
Product Design;
Product Development;
Supply Chain Management;
Business Model;
Organizations;
Values And Beliefs;
Manufacturing Industry;
Consumer Products Industry
Sucher, Sandra J., and Stacy McManus. "Herman Miller (A): Innovation by Design." Harvard Business School Case 602-023, October 2001. (Revised November 2002.)