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- February 2021
- Case
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader...
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Keywords:
Marketing;
Brands And Branding;
Brand Management;
Alcoholic Beverages;
Beer/brewing Industry;
Competition;
Competitive Strategy;
Brand Positioning;
Growth;
Competitive Positioning;
Consumer Products;
Beverage Industry;
Consumer Behavior;
Value Proposition;
Marketing;
Brands And Branding;
competitive Strategy;
Consumer Products Industry;
Food And Beverage Industry;
United States
- February 2021
- Case
Brainlab: Imaging A MedTech Future
By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing...
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Keywords:
Acquisition;
Surgery;
Robotics;
Business Growth And Maturation;
Growth And Development Strategy;
Business Strategy;
Corporate Strategy;
Corporate Entrepreneurship;
Health;
Health Care;
Health Care And Treatment;
Innovation And Invention;
Innovation And Management;
Technological Innovation;
Innovation And Strategy;
Private Healthcare;
Software;
Hardware;
Information Technology;
Technology Platform;
Europe;
Germany;
Acquisition;
Business Growth And Maturation;
Growth And Development;
Business Strategy;
Corporate Strategy;
Corporate Entrepreneurship;
Health Care And Treatment;
Health;
Innovation And Invention;
Innovation And Management;
Innovation Strategy;
Technological Innovation;
Software;
Hardware;
Information Technology;
Health Industry;
Europe;
Germany;
Munich
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While...
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- 2021
- Article
The Virtues and Limitations of Dynamic Capabilities
By: Bharat Anand and David J. Collis
Dynamic capabilities have been identified as a key determinant of competitive advantage. This paper explores the foundations of dynamic capabilities, and the limits to their effectiveness, first theoretically and then through the case of Danaher, the most successful US...
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- 2021
- Working Paper
Competitive Two-part Tariffs
By: Jorge Tamayo and Guofu Tan
We study competitive two-part tariffs in a model of asymmetric duopoly firms that offer
(vertically and horizontally) differentiated products. We show that the sign of the markup for
each product depends on the average expected demand among all customers as well as...
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- 2021
- Working Paper
Dynamic Competition for Customer Memberships
By: Jorge Tamayo and Christian Chica
A competitive two-period membership (subscription) market is analyzed. Two
symmetric firms charge a “membership” fee that allows consumers to buy products or services
at a given unit price for both periods. Firms can choose between long- or short-term
memberships. When...
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- 2021
- Working Paper
Exclusive Dealing and Entry by Competing Two-Sided Platforms
By: Jorge Tamayo, Christian Chica and Kenneth Chuk
We study competition between horizontally differentiated platforms offering exclusive
and non-exclusive contracts to one side of the market (content providers).
The introduction of non-exclusive contracts in addition to exclusive contracts softens
the competition for...
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- January 2021
- Case
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskey’s in just days rather than years using a novel technology and data science....
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Keywords:
Business Ventures;
Business Strategy;
competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands And Branding;
Consumer Products Industry;
Food And Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskey’s in just days rather than years using a novel technology and data science....
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Keywords:
Business Ventures;
Business Strategy;
competitive Advantage;
Disruption;
Entrepreneurship;
Environmental Sustainability;
Cash Flow;
Disruptive Innovation;
Innovation Strategy;
Brands And Branding;
Consumer Products Industry;
Food And Beverage Industry;
Service Industry;
United States;
California
- January 2021
- Case
Juno (A): Leveraging Student Power
In March 2020, Chris Abkarians and Nikhil Agarwal were in the midst of preparing the annual auction for their student loan assistance startup, Juno. Both current MBA students at Harvard Business School, the duo founded Juno in 2018 to leverage student bargaining power...
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Keywords:
Decision Making;
Decision Choices And Conditions;
Decisions;
Cost Vs Benefits;
Education;
Higher Education;
Finance;
Borrowing And Debt;
Strategy;
Adaptation;
Alignment;
Negotiation;
Agreements And Arrangements;
Negotiation Participants;
Negotiation Process;
Negotiation Tactics;
Negotiation Deal;
Negotiation Offer;
Negotiation Types;
Financial Services Industry;
Education Industry;
North And Central America;
United States;
Massachusetts;
Boston
- January 2021
- Case
Andela: Africa's AWS for Talent
By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
Five years after the company’s founding, Andela, a company that built and trained remote engineering teams, became arguably Africa’s greatest technology unicorn. By January 2019, Andela raised $100 million in Series D funding. As Andela looked to scale in an...
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- January 2021
- Case
eToro: Building the World's Largest Social Trading Network
By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...
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- January 2021
- Case
Rio Tinto Aluminum: Can Purpose Lead to Profit?
By: David Fubini and Agastya Muthanna
This case describes the tradeoffs Rio Tinto faces as it considers investments to ensure environmentally friendly, sustainability produced aluminum with the potential risks of competitive pricing and profit loses.
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Keywords:
Mining Industry
- January 2021
- Case
Arçelik: From a Dealer Network to an Omnichannel Experience
By: Ayelet Israeli and Fares Khrais
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in...
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Keywords:
Digital Transformation;
Digital Marketing;
Disruption;
Bricks And Mortar;
Franchise Management;
Franchising;
Dealer Network;
Dealers;
Sales;
B2b;
B2b2c;
Tradition;
Culture Change;
Cultural Adaptation;
Omnichannel;
Omnichannel Retail;
Omni-channel;
Omnichannel Retailing;
Sales Channels;
Sales Channel Development;
Channel Management;
Channels Of Distribution;
Marketplace;
Consumer Behavior;
Conflict Management;
Platforms;
Collaboration;
Partners And Partnerships;
Marketing Strategy;
Online Channel;
Online Data;
Online Sales;
Online Shopping;
Online;
Retail;
Retailing;
Disruption;
Transformation;
Franchise Ownership;
Change Management;
Partners And Partnerships;
Consumer Behavior;
Online Technology;
Marketing Strategy;
Conflict And Resolution;
Conflict Management;
Electronics Industry;
Retail Industry;
Consumer Products Industry;
Turkey
- January 2021
- Supplement
A Half-Deal
By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
In June 2020, XP and Itaú faced intensified competition and tension in their partnership, with the latter owning a minority stake at XP. Two years earlier, in May 2017, Itaú had announced it would acquire 49.9% of XP for $1.8 billion, followed by three additional...
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- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
Technological Innovation;
Technology;
Strategy;
Management;
Marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth And Development;
competitive Advantage;
Employees;
Training;
Leadership Development;
Food And Beverage Industry;
Technology Industry;
United States
- January 2021
- Case
Jumia's Path to Profitability
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...
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Keywords:
Retail;
Business Models;
Business Model;
Business Startups;
Emerging Markets;
For-profit Firms;
Strategy;
Technology Platform;
Information Technology;
Technology Adoption;
Value Creation;
Globalization;
Entrepreneurship;
competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Retail Industry;
Technology Industry;
Africa
- January 2021
- Article
Using Models to Persuade
By: Joshua Schwartzstein and Adi Sunderam
We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model...
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- January 2021
- Article
Chain Stability in Trading Networks
By: John William Hatfield, Scott Duke Kominers, Alexandru Nichifor, Michael Ostrovsky and Alexander Westkamp
We show that in general trading networks with bilateral contracts, a suitably adapted chain stability concept (Ostrovsky, 2008) is equivalent to stability (Hatfield and Kominers, 2012; Hatfield et al., 2013) if all agents' preferences are fully substitutable and...
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- Article
How Long Can a Company Thrive Doing Just One Thing?
By: Andy Wu and Scott Duke Kominers
The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...
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