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      • September 2023
      • Technical Note

      Free and Open Source Software and Hardware

      By: Frank Nagle
      This technical note surveys the concepts of free and open source software and hardware. It introduces the concepts in general, providing a brief history of their development and numerous examples of how companies employ them in practice. Further, it identifies various...  View Details
      Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Information Technology; Business Model; Information Technology Industry; Technology Industry
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      Nagle, Frank. "Free and Open Source Software and Hardware." Harvard Business School Technical Note 724-380, September 2023.
      • September 2023
      • Teaching Note

      Nexleaf Analytics: Saving the World Using the Internet of Things

      By: Frank Nagle
      Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry
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      Nagle, Frank. "Nexleaf Analytics: Saving the World Using the Internet of Things." Harvard Business School Teaching Note 724-381, September 2023.
      • September 2023
      • Case

      AI21 Labs in 2023: Strategy for Generative AI

      By: David Yoffie, Orna Dan and Elena Corsi
      Tel Aviv-based generative artificial intelligence company AI21 Labs considers how to remain competitive among the biggest players in the technology and AI arena.  View Details
      Keywords: Decision Making; Information Technology; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Technology Industry
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      Yoffie, David, Orna Dan, and Elena Corsi. "AI21 Labs in 2023: Strategy for Generative AI." Harvard Business School Case 724-383, September 2023.
      • Summer 2023
      • Article

      (Un)principled Agents: Monitoring Loyalty after the End of the Royal African Company Monopoly

      By: Anne Ruderman and Marlous van Waijenburg
      The revocation of the Royal African Company's monopoly in 1698 inaugurated a transformation of the transatlantic slave trade. While the RAC’s exit from the slave trade has received scholarly attention, little is known about the company’s response to the loss of its...  View Details
      Keywords: Slavery; Organizational Change and Adaptation; Business History; Monopoly; History; Business and Government Relations
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      Ruderman, Anne, and Marlous van Waijenburg. "(Un)principled Agents: Monitoring Loyalty after the End of the Royal African Company Monopoly." Special Issue on Business, Capitalism, and Slavery edited by Marlous van Waijenburg and Anne Ruderman. Business History Review 97, no. 2 (Summer 2023): 247–281.
      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who...  View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • August 2023
      • Case

      BYD, China, and Global Electric Vehicle Rivalry

      By: Cynthia A. Montgomery and Max Hancock
      In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...  View Details
      Keywords: Competition; Competitive Strategy; Expansion; Segmentation; Vertical Integration; Auto Industry; China; Europe; United States; Japan; South Korea
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      Montgomery, Cynthia A., and Max Hancock. "BYD, China, and Global Electric Vehicle Rivalry." Harvard Business School Case 724-358, August 2023.
      • 2023
      • Working Paper

      LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

      By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
      LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since...  View Details
      Keywords: Soccer; "Sports Organizations,; Business History; Strategy; Brands and Branding; Technology Adoption; Sports Industry
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      Greyser, Stephen A., Kenneth Cortsen, and Juan Fuentes Fernández. "LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry." Harvard Business School Working Paper, No. 24-009, August 2023.
      • August 2023
      • Teaching Note

      LIV Golf

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 723-371. On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league...  View Details
      Keywords: Anti-trust; Golf; "Sports Organizations,; Sports Management; Competition; Competition Policy; Strategy; Strategy And Leadership; Competitive Strategy; Sports; Sports Industry
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      MacKay, Alexander J. "LIV Golf." Harvard Business School Teaching Note 724-384, August 2023.
      • August 2023
      • Case

      Kariyer.net: Recruiting AI

      By: Shunyuan Zhang, Fares Khrais and Namrata Arora
      In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal...  View Details
      Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
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      Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
      • August 2023 (Revised September 2023)
      • Case

      Zegna

      By: Rohit Deshpandé, Dante Roscini and Elena Corsi
      A traditionally mono-brand menswear luxury company faces growing competition from international groups and changes its brand focus from formal wear to leisure wear  View Details
      Keywords: Marketing Strategy; Product Marketing; Product Positioning; Fashion Industry; Italy
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      Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)
      • August 2023
      • Case

      Reimagining Hindustan Unilever (A)

      By: Sunil Gupta and Rachna Tahilyani
      In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers...  View Details
      Keywords: Distribution; Decisions; Organizational Change And Adaptation; Experimentation; Transformation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Digital Transformation; Digital Strategy; Leading Change; Consumer Products Industry; Asia; India
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      Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
      • August 2023
      • Supplement

      Reimagining Hindustan Unilever (B)

      By: Sunil Gupta and Rachna Tahilyani
      In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an...  View Details
      Keywords: Distribution; Decisions; Organizational Change And Adaptation; Experimentation; Transformation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Digital Transformation; Digital Strategy; Leading Change; Consumer Products Industry; Asia; India
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      Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (B)." Harvard Business School Supplement 524-022, August 2023.
      • July 2023
      • Teaching Note

      Belden and Digital Transformation: From Product Sales to Solutions Sales

      By: Frank V. Cespedes
      Teaching Note for HBS Case No. 823-002. Belden manufactures devices such as switches, cables, adapters, and connectors. Faced with market changes, the firm initiated a new Enhanced Solutions Delivery (ESD) initiative. In November 2022 executives are evaluating the...  View Details
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      Cespedes, Frank V. "Belden and Digital Transformation: From Product Sales to Solutions Sales." Harvard Business School Teaching Note 823-130, July 2023.
      • July 13, 2023
      • Article

      Threads Foreshadows a Big—and Surprising—Shift in Social Media

      By: Scott Duke Kominers and Liang Wu
      Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature...  View Details
      Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
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      Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
      • June 2023
      • Supplement

      Applied Intuition (A)

      By: Andy Wu
      Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles.  View Details
      Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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      Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023.
      • June 2023
      • Supplement

      Applied Intuition (B)

      By: Andy Wu
      Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology.  View Details
      Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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      Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023.
      • June 2023
      • Case

      Launching Egypt’s First Digital Banking Platform: QNB Bebasata

      By: Mark Egan, Billy Chan and Ahmed Dahawy
      The leadership team at QNB Alahli, Egypt's second biggest private bank, looked back on their efforts to create a brand-new, fully digital banking platform since 2019. A digital-only banking service was unprecedented in Egypt, a country where over 90% of financial...  View Details
      Keywords: Digital Transformation; Banks and Banking; Innovation and Invention; Competitive Strategy; Business Model; Product Launch; Finance; Banking Industry; Egypt
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      Egan, Mark, Billy Chan, and Ahmed Dahawy. "Launching Egypt’s First Digital Banking Platform: QNB Bebasata." Harvard Business School Case 223-091, June 2023.
      • June 2023
      • Supplement

      Clash of Two Giants Simulation Exercise

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A...  View Details
      Keywords: Customer Acquisition; Network Effects; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
      • June 2023 (Revised August 2023)
      • Teaching Note

      Clash of Two Giants Simulation Exercise Teaching Note

      By: Feng Zhu
      Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need...  View Details
      Keywords: Platform Strategy; Customer Acquisition; Network Effects; Technology Platform; Competitive Strategy
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      Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised August 2023.)
      • June 2023
      • Teaching Note

      Graphic Packaging: Project Cowboy (A, B, C, & D)

      By: Benjamin C. Esty and Scott Mayfield
      Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086.  View Details
      Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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      Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A, B, C, & D)." Harvard Business School Teaching Note 223-087, June 2023.
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