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All HBS Web
(9,837)
- Faculty Publications (1,953)
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of...
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Keywords:
Marketing Communications;
Decision Choices and Conditions;
Management;
Product Positioning;
Television Entertainment;
Sports;
Partners and Partnerships;
Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
- February 1999
- Case
Sports Agents: Is There a Firm Advantage?
By: Stephen A. Greyser and Brian R. Harris
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the...
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Keywords:
Decision Choices and Conditions;
Knowledge Management;
Marketing Communications;
Marketing Strategy;
Organizational Structure
Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
- February 1999
- Case
Lifeline Systems, Inc. (B)
By: H. Kent Bowen and Marilyn Matis
In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The...
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Keywords:
Health Care and Treatment;
Information Technology;
Expansion;
Cost Management;
Growth and Development Strategy;
Partners and Partnerships;
Change;
Customer Relationship Management;
Service Operations;
Age;
Investment;
Health Industry;
Technology Industry;
Cambridge;
Boston
Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (B)." Harvard Business School Case 699-038, February 1999.
- February 1999 (Revised June 2000)
- Background Note
Integrated Marketing Communications
By: Robert J. Dolan
Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.
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Keywords:
Marketing Communications
Dolan, Robert J. "Integrated Marketing Communications." Harvard Business School Background Note 599-087, February 1999. (Revised June 2000.)
- February 1999
- Case
Volant Skis
By: Steven C. Wheelwright and Matt Verlinden
Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"...
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Keywords:
Change Management;
Technological Innovation;
Growth and Development Strategy;
Operations;
Product Development;
Performance Improvement;
Quality;
Corporate Strategy;
Value Creation
Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
- January 1999
- Case
Willow Creek Community Church (B): Cracks In the Foundation
Supplements the (A) case.
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Schlesinger, Leonard A. "Willow Creek Community Church (B): Cracks In the Foundation." Harvard Business School Case 899-123, January 1999.
- January 1999 (Revised April 1999)
- Case
Willow Creek Community Church (C): Rebuilding the Foundation
Supplements the (A) case.
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Schlesinger, Leonard A. "Willow Creek Community Church (C): Rebuilding the Foundation." Harvard Business School Case 899-124, January 1999. (Revised April 1999.)
- January 1999
- Case
Bell Atlantic and the Union City Schools (C1): Project Explore
By: Rosabeth M. Kanter and Ellen Pruyne
The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its...
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Keywords:
Partners and Partnerships;
Education;
Business and Community Relations;
Wireless Technology;
Education Industry;
Telecommunications Industry;
New Jersey
Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (C1): Project Explore." Harvard Business School Case 399-065, January 1999.
- Article
Truncation Strategies in Matching Markets--In Search of Advice for Participants
By: A. E. Roth and U. G. Rothblum
Roth, A. E., and U. G. Rothblum. "Truncation Strategies in Matching Markets--In Search of Advice for Participants." Econometrica 67, no. 1 (January 1999): 21–43.
- 1999
- Working Paper
Using Dyadic Strategies to Outperform Equilibrium Models of Communication in Bargaining Games
By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max Bazerman
- December 1998 (Revised February 1999)
- Case
City of Charlotte (A)
By: Robert S. Kaplan
The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make...
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Keywords:
Balanced Scorecard;
Government Administration;
City;
Growth and Development Strategy;
Adoption;
Public Sector;
Management Teams;
Programs;
Performance Evaluation;
Motivation and Incentives;
Public Administration Industry;
North Carolina
Kaplan, Robert S. "City of Charlotte (A)." Harvard Business School Case 199-036, December 1998. (Revised February 1999.)
- December 1998
- Case
NHL 1998: "The Coolest Game in Nagano"
By: Stephen A. Greyser and Kirk A. Goldman
Explores the National Hockey League's participation in the 1998 Winter Olympics, for which a "winter break" was taken from the regular schedule. The benefits and risks associated with the NHL's Olympic participation are one specific focus. In addition, the case address...
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Keywords:
Risk Management;
Brands and Branding;
Marketing Communications;
Opportunities;
Competitive Strategy;
Expansion
Greyser, Stephen A., and Kirk A. Goldman. NHL 1998: "The Coolest Game in Nagano". Harvard Business School Case 599-024, December 1998.
- November 1998 (Revised July 1999)
- Background Note
Business as Stakeholder in Public Education: A History of Business Efforts to Improve Public Schools in the United States
Explores seven roles businesses and business leaders have played with respect to U.S. public education reform historically and today: "owners" helping set the agenda; "investors" donating funds; "customers" hiring graduates; "experts" contributing management know-how;...
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Keywords:
Business Model;
Education;
Performance Improvement;
Business and Community Relations;
United States
Kanter, Rosabeth M. "Business as Stakeholder in Public Education: A History of Business Efforts to Improve Public Schools in the United States." Harvard Business School Background Note 399-062, November 1998. (Revised July 1999.)
- November 1998 (Revised August 1999)
- Case
Mickey Maurer: IBJ Corp. and MyStar Communications
By: Paul W. Marshall and Jeremy Dann
Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer...
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Keywords:
Motivation and Incentives;
Competition;
Business Growth and Maturation;
Entrepreneurship;
Management Teams;
Media and Broadcasting Industry
Marshall, Paul W., and Jeremy Dann. "Mickey Maurer: IBJ Corp. and MyStar Communications." Harvard Business School Case 899-106, November 1998. (Revised August 1999.)
- October 1998
- Case
Conduit Communications
By: William A. Sahlman and Jon Biotti
Sahlman, William A., and Jon Biotti. "Conduit Communications." Harvard Business School Case 899-104, October 1998.
- October 1998 (Revised November 1999)
- Case
Farallon Capital Management: Risk Arbitrage (A)
By: Andre F. Perold and Robert Howard
Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be...
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Keywords:
Mergers and Acquisitions;
Capital;
Capital Markets;
Investment;
Management;
Risk Management;
Strategy;
Financial Services Industry
Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (A)." Harvard Business School Case 299-020, October 1998. (Revised November 1999.)
- October 1998
- Case
Farallon Capital Management: Risk Arbitrage (B)
By: Andre F. Perold and Robert Howard
Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be...
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Keywords:
Mergers and Acquisitions;
Capital Markets;
Investment;
Risk Management;
Strategy;
Financial Services Industry
Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (B)." Harvard Business School Case 299-021, October 1998.
- October 1998
- Case
Farallon Capital Management: Risk Arbitrage (C)
By: Andre F. Perold and Robert Howard
Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be...
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Keywords:
Capital Markets;
Equity;
Mergers and Acquisitions;
Financial Institutions;
Risk Management;
Investment Funds;
Financial Services Industry
Perold, Andre F., and Robert Howard. "Farallon Capital Management: Risk Arbitrage (C)." Harvard Business School Case 299-022, October 1998.