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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
Innovation And Invention;
Leading Change;
Management;
Marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
technology;
Software;
technology Platform;
Apparel And Accessories Industry;
technology Industry;
North America
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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- October 5, 2020
- Editorial
Robots Save Us Time—But Do They Make Us Happier?
By: A.V. Whillans, Emanuel de Bellis, Fabian Nindl and Tobias Schlager
Autonomous products such as robotic vacuum cleaners, lawn mowers, and playmates for our pets are meant to improve people’s lives—but do they actually make consumers happier? The authors share the results of recent research which found that owning autonomous products...
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- September 2020
- Teaching Note
Miami's Tech Future (B): Building the Entrepreneurial Ecosystem
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting...
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- September 2020
- Teaching Note
Miami's Tech Future (C): Reaching Another Miami
By: Rosabeth Moss Kanter and Joyce J. Kim
The effects of Miami’s startup scene have not reached many “left-behind” lower-income Black communities, which are disproportionately affected by problems such as segregation and racial discrimination, lack of transportation access, crime, education quality, government...
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Keywords:
Technology;
Diversity;
Change;
Transformation;
Progress;
Community;
Scaling;
Income Inequality;
Racism;
Community Impact;
Community Relations;
Change Management;
Business Startups;
technology;
Diversity;
Race;
Equality And Inequality;
Social Issues;
Business And community Relations;
Miami;
Florida
- September 2020
- Teaching Note
Uber: Competing Globally
Teaching Note for HBS Case No. 720-404.
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Keywords:
Business Ventures;
Business Growth And Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Global Strategy;
Globalization;
Multinational Firms And Management;
Globalized Markets And Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth And Development;
Growth Management;
Markets;
Demand And Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry And Exit;
Market Participation;
Supply And Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business And community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Labor And Management Relations;
Networks;
Adaptation;
Strategy;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
technology;
Mobile technology;
technology Platform;
Transportation Networks;
Transportation;
Transportation Industry;
technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai;
Shanghai Shi;
India;
New Delhi;
Europe;
United Kingdom;
London;
England;
Latin America;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us);
South America;
Colombia
- August 2020
- Case
Zoom Video Communications: Eric Yuan's Leadership During COVID-19
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan...
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Keywords:
Transformation;
communication technology;
Customer Value And Value Chain;
Values And Beliefs;
technological Innovation;
Leadership;
Crisis Management;
Organizational Culture;
Working Conditions;
Strategy;
Information technology;
Software;
technology Adoption;
Health Pandemics;
technology Industry;
United States;
California
- July 2020
- Teaching Plan
Girls Who Code
By: Brian Trelstad and Amy Klopfenstein
This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter...
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Keywords:
communication;
communication Strategy;
Spoken communication;
Interpersonal communication;
Demographics;
Age;
Gender;
Education;
Curriculum And Courses;
Learning;
Middle School Education;
Secondary Education;
Leadership Style;
Leadership;
Social Enterprise;
Nonprofit Organizations;
Social Psychology;
Attitudes;
Behavior;
Cognition And Thinking;
Prejudice And Bias;
Power And Influence;
Identity;
Social And Collaborative Networks;
Motivation And Incentives;
Society;
Civil Society Or community;
Culture;
Public Opinion;
Social Issues;
technology;
Software;
Education Industry;
technology Industry;
North And Central America;
United States
- April 2020 (Revised June 2020)
- Case
Uber: Competing Globally
By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (United States), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In...
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Keywords:
Business Ventures;
Business Growth And Maturation;
Business Model;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Multinational Firms And Management;
Globalized Markets And Industries;
Governance;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Innovation And Invention;
Disruptive Innovation;
Innovation Strategy;
Law;
Management;
Growth And Development Strategy;
Growth Management;
Markets;
Demand And Consumers;
Consumer Behavior;
Network Effects;
Emerging Markets;
Market Design;
Market Entry And Exit;
Market Participation;
Supply And Industry;
Industry Structures;
Planning;
Strategic Planning;
Relationships;
Business And community Relations;
Business And Government Relations;
Business And Stakeholder Relations;
Labor And Management Relations;
Networks;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Expansion;
technology;
Mobile technology;
technology Platform;
Transportation;
Transportation Networks;
Transportation Industry;
technology Industry;
Africa;
Ghana;
Asia;
China;
Shanghai Shi;
Shanghai;
India;
New Delhi;
Europe;
United Kingdom;
England;
London;
Latin America;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us);
South America;
Colombia
- April 2020
- Case
Apple Inc. in 2020
By: David B. Yoffie and Daniel Fisher
After a decade as CEO, Tim Cook is facing one of his biggest strategic transitions of his tenure. While Apple had performed spectacularly well under Cook, Apple's core business was maturing. Sales of iPhones, iPads, and Macs were flat or down. However, Apple's new...
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Keywords:
Innovation;
Market Positioning;
Marketing Implementation;
Planning;
Products;
Strategic Positioning;
Strategy;
technology;
Competitive Strategy;
technological Innovation;
Competitive Advantage;
Product Positioning;
communication;
Competition;
Leadership;
Strategic Planning;
Computer Industry;
Telecommunications Industry;
technology Industry
- April 2020
- Case
Ment.io: Knowledge Analytics for Team Decision Making
By: Yael Grushka-Cockayne, Jeffrey T. Polzer, Susie L. Ma and Shlomi Pasternak
Ment.io was a software platform that used proprietary data analytics technology to help organizations make informed and transparent decisions based on team input. Ment was born out of founder Joab Rosenberg’s frustration that, while organizations collected ever...
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Keywords:
Decision Making;
technology;
Knowledge;
Knowledge Acquisition;
Knowledge Management;
Operations;
Information Management;
Product;
Product Development;
Entrepreneurship;
Business Startups;
communications Industry;
Information Industry;
Information technology Industry;
Web Services Industry;
Middle East;
Israel
- April 2020
- Article
Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment
By: Yasin Ozcan and Shane Greenstein
Using patent data from 1976 to 2010 as indicators of inventive activity, we determine the concentration level of where inventive ideas originate and then examine how and why those concentrations change over time. The analysis finds pervasive deconcentration in every...
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- March 2020
- Case
EyeControl: Inspiring Communication
By: Paul A. Gompers and Danielle Golan
Eye-controlled communication device startup EyeControl was founded in Tel Aviv, Israel in 2016 by cofounders with a shared personal connection to locked-in syndrome - a neurological disorder that left sufferers cognitively sound, yet paralyzed, with the exception of...
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- March 2020 (Revised August 2020)
- Case
Culture at Google
By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta
Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of...
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Keywords:
Human Resources;
Employee Relationship Management;
Recruitment;
Retention;
Resignation And Termination;
Labor;
Working Conditions;
Employment;
Labor Unions;
Wages;
Law;
Lawsuits And Litigation;
Rights;
Ethics;
Values And Beliefs;
Fairness;
Organizations;
Organizational Culture;
Mission And Purpose;
Social Psychology;
Attitudes;
Behavior;
Conflict Management;
Trust;
Motivation And Incentives;
Prejudice And Bias;
Power And Influence;
technology;
Search technology;
Web;
Hardware;
Society;
Social Issues;
Culture;
Civil Society Or community;
Demographics;
Diversity;
Ethnicity;
Gender;
Race;
technology Industry;
North And Central America;
United States;
California
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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- January 2020 (Revised March 2020)
- Case
Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War
By: William C. Kirby, Billy Chan and John P. McHugh
By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging...
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- 2019
- Working Paper
The Future of Executive Development: The CLO's Compass and The Executive Programs Designer's Guide
By: Mihnea Moldoveanu and Das Narayandas
Executive education worldwide has entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication—while the demand for managerial skills is growing. The forces of disintermediation, disaggregation, and decoupling are creating...
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- November–December 2019
- Article
Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures
By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in...
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Keywords:
Strategic Reorientation;
Technology Entrepreneurship;
Innovation;
Product Development Processes;
Organizational Adaptation;
Qualitative Methods (general);
Entrepreneurship;
technology;
Organizational Change And Adaptation;
Strategy;
Innovation And Invention;
Product Development;
communication Strategy
- October 14, 2019
- Article
The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions
By: Ethan Bernstein and Ben Waber
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and...
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- Guest Column
Decarbonizing Economy Requires Lot More Electricity: Big Ramp-ups in Solar, Wind Power Are Needed
By: Jurgen Weiss
The column summarizes the findings of a report prepared for the Coalition for Community Solar Access, which concludes that to achieve New England's 2050 economy-wide greenhouse gas emissions reductions goals would require increasing the annual deployments of new...
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