Filter Results
:
(13)
Show Results For
-
All HBS Web
(587)
- Faculty Publications (13)
Show Results For
-
All HBS Web
(587)
- Faculty Publications (13)
Page 1 of
13
Results
- July 2020 (Revised January 2021)
- Case
Pattern Brands
By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...
View Details
Keywords:
Direct-to-consumer;
Brands And Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Business Model;
Business Startups;
Growth And Development Strategy;
Demand And Consumers;
Business Strategy;
Diversification;
Competitive Advantage;
Consumer Products Industry;
Retail Industry;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us)
Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
- November–December 2019
- Article
Making Sense of Soft Information: Interpretation Bias and Loan Quality
By: Dennis Campbell, Maria Loumioti and Regina Wittenberg Moerman
We explore whether behavioral biases impede the effective processing and interpretation of soft information in private lending. Taking advantage of the internal reporting system of a large federal credit union, we delineate three important biases likely to affect the...
View Details
Keywords:
Soft Information;
Lending;
Banking;
Information;
Financing And Loans;
Banks And Banking;
Decision Making
Campbell, Dennis, Maria Loumioti, and Regina Wittenberg Moerman. "Making Sense of Soft Information: Interpretation Bias and Loan Quality." Art. 101240. Journal of Accounting & Economics 68, nos. 2-3 (November–December 2019).
- 2018
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity
The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to theories of firm boundaries from economics and management. Complementary goods have more value when used together than separately. Complementarity may...
View Details
Keywords:
Complementarity
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity." Harvard Business School Working Paper, No. 19-036, October 2018.
- June 2017
- Article
The Social Trajectory of a Finance Professor and the Common Sense of Capital
By: Marion Fourcade and Rakesh Khurana
This paper traces the career of Michael Jensen, a Chicago finance PhD turned Harvard Business School professor to reveal the intellectual and social conditions that enabled the emergence and institutionalization of what we call the “neoliberal common sense of capital,”...
View Details
Keywords:
Agency Theory;
Corporate Governance;
Executive Pay;
The Firm;
Michael Jensen;
Neo-liberalism;
Shareholder Value;
agency Theory;
Corporate Governance;
Executive Compensation;
Business And Shareholder Relations;
Transformation
Fourcade, Marion, and Rakesh Khurana. "The Social Trajectory of a Finance Professor and the Common Sense of Capital." History of Political Economy 49, no. 2 (June 2017): 347–381.
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...
View Details
Keywords:
Pricing Policies;
Pricing;
Channel Management;
Legal Aspects Of Business;
Price;
Governance Compliance;
Marketing Channels;
Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- 2012
- Article
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number...
View Details
Keywords:
Advertising Agency;
Competitors;
Marketing Services Industry;
Structural Changes;
Agency-client Relationships;
Hybrid Conflict Policies;
Safeguards;
Advertising;
Advertising Industry;
Europe;
Latin America;
North And Central America
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
- 2012
- Working Paper
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
By: Alvin J. Silk
What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number...
View Details
Keywords:
Advertising;
Service Delivery;
Competition;
Conflict Of Interests;
Policy;
Practice;
Advertising Industry;
United States
Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
- October 2010 (Revised November 2010)
- Background Note
Plavix: Drugs in the Age of Personalized Medicine
By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even...
View Details
Keywords:
Health Care And Treatment;
Product Positioning;
Business And Government Relations;
Genetics;
Competitive Strategy;
Pharmaceutical Industry
Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick...
View Details
Keywords:
Talent And Talent Management;
Compensation And Benefits;
Brands And Branding;
Marketing Strategy;
Sports;
Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- 2008
- Working Paper
The Internalization of Advertising Services: An Inter-Industry Analysis
By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of...
View Details
Keywords:
Advertising;
Cost;
Data And Data Sets;
Management Analysis, Tools, And Techniques;
Service Operations;
Creativity;
Perception;
Vertical Integration;
Technology;
Advertising Industry;
United States
Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
- 2007
- Working Paper
The Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization
Roger Babson was a pioneer of the business-forecasting industry in the United States in the early twentieth century. He built the largest private economic forecasting agency in the period and published a great range of economic statistics in his weekly newsletters. As...
View Details
- Research Summary
Overview
By: Tatiana Sandino
In studying management control systems, Professor Sandino aims to understand how different control mechanisms can help lead employees within an organization to achieve common goals. Her work builds on contingency theory by exploring environmental, strategic, and...
View Details
- Research Summary
Overview
By: Alvin J. Silk
ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY
Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details