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Publications

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    • Faculty Publications  (13)

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    • All HBS Web  (587)
      • Faculty Publications  (13)

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      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
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      • July 2020 (Revised January 2021)
      • Case

      Pattern Brands

      By: Sunil Gupta, Elie Ofek and Julia Kelley
      In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...  View Details
      Keywords: Direct-to-consumer; Brands And Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth And Development Strategy; Demand And Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North And Central America; United States; New York (city, Ny); New York (state, Us)
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      Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
      • November–December 2019
      • Article

      Making Sense of Soft Information: Interpretation Bias and Loan Quality

      By: Dennis Campbell, Maria Loumioti and Regina Wittenberg Moerman
      We explore whether behavioral biases impede the effective processing and interpretation of soft information in private lending. Taking advantage of the internal reporting system of a large federal credit union, we delineate three important biases likely to affect the...  View Details
      Keywords: Soft Information; Lending; Banking; Information; Financing And Loans; Banks And Banking; Decision Making
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      Campbell, Dennis, Maria Loumioti, and Regina Wittenberg Moerman. "Making Sense of Soft Information: Interpretation Bias and Loan Quality." Art. 101240. Journal of Accounting & Economics 68, nos. 2-3 (November–December 2019).
      • 2018
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity

      By: Carliss Y. Baldwin
      The purpose of this chapter is to relate the theory of task networks and technology set forth in previous chapters to theories of firm boundaries from economics and management. Complementary goods have more value when used together than separately. Complementarity may...  View Details
      Keywords: Complementarity
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 5 Complementarity." Harvard Business School Working Paper, No. 19-036, October 2018.
      • June 2017
      • Article

      The Social Trajectory of a Finance Professor and the Common Sense of Capital

      By: Marion Fourcade and Rakesh Khurana
      This paper traces the career of Michael Jensen, a Chicago finance PhD turned Harvard Business School professor to reveal the intellectual and social conditions that enabled the emergence and institutionalization of what we call the “neoliberal common sense of capital,”...  View Details
      Keywords: Agency Theory; Corporate Governance; Executive Pay; The Firm; Michael Jensen; Neo-liberalism; Shareholder Value; agency Theory; Corporate Governance; Executive Compensation; Business And Shareholder Relations; Transformation
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      Fourcade, Marion, and Rakesh Khurana. "The Social Trajectory of a Finance Professor and the Common Sense of Capital." History of Political Economy 49, no. 2 (June 2017): 347–381.
      • July–August 2016
      • Article

      Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

      By: Ayelet Israeli, Eric Anderson and Anne Coughlan
      Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in...  View Details
      Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
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      Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
      • 2012
      • Article

      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

      By: Alvin J. Silk
      What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the advertising and marketing services industry has undergone a number...  View Details
      Keywords: Advertising Agency; Competitors; Marketing Services Industry; Structural Changes; Agency-client Relationships; Hybrid Conflict Policies; Safeguards; Advertising; Advertising Industry; Europe; Latin America; North And Central America
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      Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Foundations and Trends® in Marketing 6, no. 2 (2012): 63–149.
      • 2012
      • Working Paper

      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

      By: Alvin J. Silk
      What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts in interest? In recent decades, the advertising and marketing services industry has undergone a number...  View Details
      Keywords: Advertising; Service Delivery; Competition; Conflict Of Interests; Policy; Practice; Advertising Industry; United States
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      Silk, Alvin J. "Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency." Marketing Science Institute Report, No. 12-104, May 2012.
      • October 2010 (Revised November 2010)
      • Background Note

      Plavix: Drugs in the Age of Personalized Medicine

      By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
      PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even...  View Details
      Keywords: Health Care And Treatment; Product Positioning; Business And Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
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      Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
      • January 2009 (Revised March 2010)
      • Case

      LeBron James

      By: Anita Elberse and Jeff McCall
      In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick...  View Details
      Keywords: Talent And Talent Management; Compensation And Benefits; Brands And Branding; Marketing Strategy; Sports; Sports Industry
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      Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
      • 2008
      • Working Paper

      The Internalization of Advertising Services: An Inter-Industry Analysis

      By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
      The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of...  View Details
      Keywords: Advertising; Cost; Data And Data Sets; Management Analysis, Tools, And Techniques; Service Operations; Creativity; Perception; Vertical Integration; Technology; Advertising Industry; United States
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      Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
      • 2007
      • Working Paper

      The Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization

      By: Walter A. Friedman
      Roger Babson was a pioneer of the business-forecasting industry in the United States in the early twentieth century. He built the largest private economic forecasting agency in the period and published a great range of economic statistics in his weekly newsletters. As...  View Details
      Keywords: Forecasting And Prediction; Economics; Business History; Newsletters; Personal Development And Career; United States
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      Friedman, Walter A. "The Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization." Harvard Business School Working Paper, No. 08-036, November 2007.
      • Research Summary

      Overview

      By: Tatiana Sandino
      In studying management control systems, Professor Sandino aims to understand how different control mechanisms can help lead employees within an organization to achieve common goals. Her work builds on contingency theory by exploring environmental, strategic, and...  View Details
      • Research Summary

      Overview

      By: Alvin J. Silk
      ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

      Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the...  View Details

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      Are you looking for?

      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
      Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
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