Filter Results
:
(612)
Show Results For
-
All HBS Web
(2,423)
- Faculty Publications (612)
Show Results For
-
All HBS Web
(2,423)
- Faculty Publications (612)
- June 1995
- Case
Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape
Rangan, V. Kasturi. "Citibank Credit Card: Commercials from the Asian-Pacific Region India 1993 Videotape." Harvard Business School Multimedia/Video Case 595-523, June 1995.
- March 1995 (Revised April 1995)
- Case
UAL Corporation
By: Stuart C. Gilson and Jeremy Cott
In the largest attempted employee-buyout in history, a large U.S. commercial airline seeks substantial wage concessions from its employees in return for 53% stake in the airline's commmon stock and guaranteed seats on the board of directors. Management must convince...
View Details
Keywords:
Restructuring;
Corporate Governance;
Labor;
Wages;
Management Teams;
Employee Ownership;
Business and Shareholder Relations;
Strategy;
Value;
United States
Gilson, Stuart C., and Jeremy Cott. "UAL Corporation." Harvard Business School Case 295-130, March 1995. (Revised April 1995.)
- January 1995
- Teaching Note
Millipore New Product Commercialization TN
Teaching Note for (9-594-010).
View Details
- November 1994
- Case
VideoGuide, Inc. (A)
By: William A. Sahlman and Jason Green
VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the...
View Details
Keywords:
Capital Budgeting;
Capital;
Venture Capital;
Financing and Loans;
Corporate Entrepreneurship;
Initial Public Offering;
Markets;
Partners and Partnerships;
Growth and Development Strategy;
Going Public
Sahlman, William A., and Jason Green. "VideoGuide, Inc. (A)." Harvard Business School Case 295-051, November 1994.
- November 1994
- Case
Pilkington Float Glass--1955
By: Kim B. Clark
The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior...
View Details
Keywords:
Transformation;
Decision Choices and Conditions;
Technological Innovation;
Product Development;
Research and Development;
Commercialization;
Technology
Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
- October 1994 (Revised January 1997)
- Case
Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)
By: V. Kasturi Rangan and Marie Bell
Nestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a...
View Details
Keywords:
Business Divisions;
Forecasting and Prediction;
Marketing Strategy;
Product Launch;
Sales;
Commercialization;
Consumer Products Industry;
Food and Beverage Industry
Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods: Contadina Pasta and Pizza (A)." Harvard Business School Case 595-035, October 1994. (Revised January 1997.)
- 1994
- Chapter
Some Methodological Issues in Cross-country Comparisons of Commercial Bankruptcy Law
By: S. C. Gilson
Gilson, S. C. "Some Methodological Issues in Cross-country Comparisons of Commercial Bankruptcy Law." In International and Comparative Corporate Insolvency Law, edited by J. S. Ziegel. Oxford: Oxford University Press, 1994.
- June 1994
- Supplement
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)
By: David B. Yoffie
Updates the (A) case.
View Details
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (B)." Harvard Business School Supplement 794-149, June 1994.
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
View Details
Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- June 1994 (Revised March 1995)
- Background Note
New Product Commercialization: Common Mistakes
Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only...
View Details
Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
- May 1994 (Revised November 1995)
- Case
Shawmut National Corporation's Merger with Bank of Boston Corporation (A)
By: Benjamin C. Esty
Presents the merger negotiations between Bank of Boston (BOB) and Shawmut National Corp. (SNC), two of the country's largest bank holding companies and requires students to value BOB's current offer for SNC. Provides an overview of recent events and trends in the...
View Details
Keywords:
Mergers and Acquisitions;
Banks and Banking;
Ethics;
Negotiation;
Valuation;
Management;
Banking Industry;
United States
Esty, Benjamin C. "Shawmut National Corporation's Merger with Bank of Boston Corporation (A)." Harvard Business School Case 294-119, May 1994. (Revised November 1995.)
- July 1993
- Supplement
Ethics in Marketing
By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL.
View Details
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
- July 1993 (Revised September 1994)
- Case
Millipore New Product Commercialization: A Tale of Two New Products
By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization...
View Details
Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
- December 1992
- Supplement
Honeywell Commercial Aviation Division (A1)
By: Michael Beer
Keywords:
Aerospace Industry
Beer, Michael. "Honeywell Commercial Aviation Division (A1)." Harvard Business School Supplement 493-036, December 1992.
- February 1992
- Case
Westinghouse Commercial Nuclear Fuel Division
By: Michael Beer
Keywords:
Energy Industry
Beer, Michael. "Westinghouse Commercial Nuclear Fuel Division." Harvard Business School Case 492-026, February 1992.
- January 1992 (Revised April 1993)
- Case
FBO, Inc.
FBO, Inc. is a fixed-base operator at a large metropolitan airport. The general manager must decide if the current pooling format is the appropriate way to staff the commercial refueling operations. If pooling is deemed inappropriate then the implementation of a...
View Details
Keywords:
Selection and Staffing;
Labor Unions;
Operations;
Labor and Management Relations;
Aerospace Industry
Wheelwright, Steven C. "FBO, Inc." Harvard Business School Case 692-074, January 1992. (Revised April 1993.)
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both...
View Details
Keywords:
Marketing Strategy;
Value;
Sports;
Advertising;
Alliances;
Problems and Challenges;
Decision Choices and Conditions;
Brands and Branding;
Consumer Products Industry;
Sports Industry;
Entertainment and Recreation Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- October 1991 (Revised January 2002)
- Case
Butler Lumber Company
By: Thomas R. Piper
The Butler Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of the...
View Details
Keywords:
Commercial Banking;
Financial Crisis;
Borrowing and Debt;
Financial Strategy;
Financing and Loans;
Capital Structure;
Forecasting and Prediction
Piper, Thomas R. "Butler Lumber Company." Harvard Business School Case 292-013, October 1991. (Revised January 2002.)
- August 1991
- Case
Owens-Corning Fiberglas Corp.: Commercial Roofing Division (Condensed)
Keywords:
Construction Industry
Bradley, Stephen P. "Owens-Corning Fiberglas Corp.: Commercial Roofing Division (Condensed)." Harvard Business School Case 892-001, August 1991.
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
View Details
Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)