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  • All HBS Web  (122)
    • Faculty Publications  (17)

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    • All HBS Web  (122)
      • Faculty Publications  (17)

      Cloud Computing Remove Cloud Computing →

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      • December 2020 (Revised April 2021)
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised April 2021.)
      • November 2020 (Revised July 2022)
      • Case

      Dell Technologies: Bringing the Cloud to the Ground

      By: Navid Mojir and V. Kasturi Rangan
      The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s...  View Details
      Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Computer Industry; Computer Industry
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      Mojir, Navid, and V. Kasturi Rangan. "Dell Technologies: Bringing the Cloud to the Ground." Harvard Business School Case 521-036, November 2020. (Revised July 2022.)
      • 2022
      • Working Paper

      Where the Cloud Rests: The Location Strategies of Data Centers

      By: Shane Greenstein and Tommy Pan Fang
      This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry...  View Details
      Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure
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      Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Location Strategies of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020. (Revised June 2022.)
      • February 2018 (Revised March 2018)
      • Case

      Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)

      By: Lauren Cohen, Christopher Malloy and William Powley
      This case examines the intersection of two firms (Cogent Labs—a machine learning software firm in Tokyo; and Google, the technology infrastructure giant) attempting to exploit the benefits of artificial intelligence and machine learning in the financial services...  View Details
      Keywords: Technological Innovation; Finance; Growth and Development Strategy; Business Model; Applications and Software; Infrastructure; Technology Industry; Financial Services Industry
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      Cohen, Lauren, Christopher Malloy, and William Powley. "Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP)." Harvard Business School Case 218-080, February 2018. (Revised March 2018.)
      • May 2017 (Revised February 2018)
      • Supplement

      VMware and the Public Cloud (B)

      By: Raffaella Sadun and Christine Snively
      Supplements the (A) case.  View Details
      Keywords: Information Technology; Information Infrastructure; Applications and Software; Computer Industry; Computer Industry; Computer Industry
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      Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud (B)." Harvard Business School Supplement 717-515, May 2017. (Revised February 2018.)
      • March 2017 (Revised February 2018)
      • Case

      VMware and the Public Cloud

      By: Raffaella Sadun and Christine Snively
      In 2015, VMware, a pioneer in server and network virtualization and a member of parent company EMC’s “federation” of companies, had set its sights on becoming a leading public cloud provider. Two years prior, VMware first entered the public cloud market with its vCloud...  View Details
      Keywords: Information Technology; Information Infrastructure; Applications and Software; Growth and Development Strategy; Internet and the Web; Computer Industry; Computer Industry; Computer Industry
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      Sadun, Raffaella, and Christine Snively. "VMware and the Public Cloud." Harvard Business School Case 717-480, March 2017. (Revised February 2018.)
      • 2015
      • Working Paper

      Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changing allocations of property rights on investment in new firms. We focus on the Cartoon Network, et al. v. Cablevision decision in the U.S., which narrowed the protection enjoyed by content creators (e.g., movie...  View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Entrepreneurship; Investment; Copyright
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures." Harvard Business School Working Paper, No. 15-082, April 2015.
      • January 2014 (Revised March 2014)
      • Case

      SAP 2014: Reaching for the Cloud

      By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
      In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy...  View Details
      Keywords: Cloud Computing; Platform; Strategy And Execution; Strategy And Leadership; Enterprise Resource Planning; Software; Information Technology; Digital Platforms; Applications and Software; Information Technology Industry; Germany
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      Lakhani, Karim R., Marco Iansiti, and Noah Fisher. "SAP 2014: Reaching for the Cloud." Harvard Business School Case 614-052, January 2014. (Revised March 2014.)
      • January 2013 (Revised April 2013)
      • Case

      Microsoft Server & Tools

      By: Marco Iansiti and Alain Serels
      In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well,...  View Details
      Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
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      Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, January 2013. (Revised April 2013.)
      • January 2013
      • Supplement

      Microsoft Server & Tools (C)

      By: Marco Iansiti and Alain Serels
      Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform.  View Details
      Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry
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      Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (C)." Harvard Business School Supplement 613-047, January 2013.
      • 2012
      • Other Unpublished Work

      Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changes in copyright scope on investment in new firms. We begin by analyzing the investment effects of the Cartoon Network, et al. v. Cablevision decision in the U.S. and court rulings in France and Germany on venture...  View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Investment; Business Startups; Copyright; France; Germany; United States; European Union
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Copyright Scope on Investment in Cloud Computing Ventures." 2012.
      • 2012
      • Article

      A Study of Economic Impact of Cloud Computing

      By: Marco Iansiti and Gregory L. Richards
      In this paper we find that advances in cloud computing likely will extend the IT induced economic growth in developed economies and foster growth in economies where IT penetration is not yet fully mature. We conclude that governments should work together to take...  View Details
      Keywords: Globalized Economies and Regions; Internet and the Web; Information Technology; Economic Growth; Cooperation; Government and Politics; Innovation and Invention; Information Technology Industry; Public Administration Industry
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      Iansiti, Marco, and Gregory L. Richards. "A Study of Economic Impact of Cloud Computing." International Journal of Technology, Policy and Management 12, no. 4 (2012): 344–372.
      • 2012
      • Case

      UFIDA (F)

      By: F. Warren McFarlan, Donghong Li and Guo Jia
      As an extension of UFIDA (A-E), UFIDA (F) using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and the...  View Details
      Keywords: China; Strategy; China
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      McFarlan, F. Warren, Donghong Li, and Guo Jia. "UFIDA (F)." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      UFIDA (F) (TN)

      By: F. Warren McFarlan, Donghong Li and Guo Jia
      As an extension of UFIDA (A-E), UFIDA (F), using early 2012 as the time node, looks at UFIDA's major steps taken during 2010-2011, accomplishments, and major future opportunities and challenges. The case focuses on the new market development of Cloud Computing and...  View Details
      Keywords: China; Strategy; China
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      McFarlan, F. Warren, Donghong Li, and Guo Jia. "UFIDA (F) (TN)." Tsinghua University Teaching Note, 2012.
      • June 2011
      • Case

      CA Technologies: Bringing the Cloud to Earth

      By: Marco Iansiti and Kerry Herman
      Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing....  View Details
      Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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      Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
      • 2009
      • Working Paper

      Principles that Matter: Sustaining Software Innovation from the Client to the Web

      By: Marco Iansiti
      Economic analysis often reviews the role of principles—such as respect for intellectual property rights—in driving innovation. Given the interdependent nature of innovation in information technology, three core principles have emerged that work together to ensure that...  View Details
      Keywords: Decision Choices and Conditions; Technological Innovation; Intellectual Property; Partners and Partnerships; Competition; Information Technology; Internet and the Web
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      Iansiti, Marco. "Principles that Matter: Sustaining Software Innovation from the Client to the Web." Harvard Business School Working Paper, No. 09-142, June 2009.
      • Article

      Cloud Computing is No Pipe Dream

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Cloud Computing is No Pipe Dream." Bloomberg Businessweek Online (December 9, 2008).
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