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- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
about the subject in a paper, "Consumer Demand for Prize-Linked Savings: A Preliminary Analysis" [PDF]. In the Clarksville survey, there were four characteristics that define people who were most interested in the product: They have no...
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- 2008
- Working Paper
Consumer Demand for Prize-Linked Savings: A Preliminary Analysis
By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve
This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of...
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Keywords:
Saving;
Income;
Consumer Behavior;
Personal Finance;
Investment Return;
Banks and Banking;
Clarksville
Tufano, P., Nick Maynard, and Jan-Emmanuel De Neve. "Consumer Demand for Prize-Linked Savings: A Preliminary Analysis." Harvard Business School Working Paper, No. 08-061, February 2008.