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- March 2020 (Revised May 2020)
- Case
CIAM: Home-Grown Shareholder Activism in France
By: Charles C.Y. Wang, Tonia Labruyere and Vincent Dessain
The case discusses the strategy of CIAM, a French activist investment firm, involved in a case of a buy-out of minority shareholders in the telecommunications sector. Altice NV, an international telecommunications company based in the Netherlands that owned more than...
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Keywords:
Corporate Governance;
Private Equity;
Strategy;
Valuation;
Investment Activism;
Financial Services Industry;
France
Wang, Charles C.Y., Tonia Labruyere, and Vincent Dessain. "CIAM: Home-Grown Shareholder Activism in France." Harvard Business School Case 120-072, March 2020. (Revised May 2020.)
- December 2013
- Case
Bruce Allyn: Negotiating with the KGB (A)
Isolated by the KGB in Moscow, Harvard graduate student Bruce Allyn faces high-pressure negotiation tactics to recruit him for the Soviet spy agency. At the tense height of the Cold War, with CIA agents systematically being exposed and executed in Russia, Allyn was...
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Keywords:
Negotiation;
Bargaining;
Hard Bargaining;
Kgb;
Espionage;
Spying;
War;
National Security;
Alliances;
Ethics;
Negotiation Tactics;
Decision Choices And Conditions;
Negotiation Participants;
Negotiation Offer;
Cambridge;
Moscow;
Soviet Union
Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (A)." Harvard Business School Case 914-027, December 2013.
- December 2013
- Supplement
Bruce Allyn: Negotiating with the KGB (B)
This case picks up (from the end of the "A" case) the detailed story of the KGB's high-pressure negotiations with Harvard doctoral student Bruce Allyn to recruit him as a secret asset for the Soviet spy agency. The "A" case describes how, at the tense height of the...
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Keywords:
Negotiation;
Bargaining;
Hard Bargaining;
Kgb;
Espionage;
Spying;
War;
National Security;
Alliances;
Ethics;
Negotiation Tactics;
Decision Choices And Conditions;
Negotiation Participants;
Negotiation Offer;
Cambridge;
Moscow;
Soviet Union
Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (B)." Harvard Business School Supplement 914-028, December 2013.
- November 2013
- Teaching Note
Cialis Lifecycle Management: Lilly's BPH Dilemma
By: Elie Ofek and Natalie Kindred
Keywords:
Pharmaceutical Industry;
Pharmaceuticals;
Marketing;
Brand Management;
Brand Equity;
Brand Positioning;
Marketing Strategy;
Product Management;
Product Strategy;
Pricing;
Health Care;
Health Care And Treatment;
Product Marketing;
Product Positioning;
Brands And Branding;
Marketing Strategy;
Marketing;
Product Launch;
Pharmaceutical Industry;
Health Industry
- April 2013 (Revised August 2016)
- Case
'Argo': The CIA's Mission Impossible in Iran
By: Amy C. Edmondson and Jeremy Tachau
- September 2012 (Revised November 2014)
- Case
Cialis Lifecycle Management: Lilly's BPH Dilemma
By: Elie Ofek and Natalie Kindred
How should Eli Lilly further develop and market a new indication of its highly successful erectile-dysfunction (ED) drug, Cialis, without confusing Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new...
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Keywords:
Product Positioning;
Attitudes;
Brands And Branding;
Pharmaceutical Industry;
United States
Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Case 513-005, September 2012. (Revised November 2014.)
- April 2006 (Revised July 2006)
- Case
Managing National Intelligence (A): Before 9/11
By: Jan W. Rivkin, Michael Roberto and Erika Ferlins
Examines the management of national intelligence prior to the terrorist attacks of September 11, 2001. Describes the actions taken by a variety of government agencies, including the FBI, the CIA, the FAA, and the Department of Defense, to detect and deter such attacks.
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Keywords:
War;
National Security;
Organizational Design;
Organizational Structure;
Crisis Management;
Management Systems;
Public Administration Industry;
United States
Rivkin, Jan W., Michael Roberto, and Erika Ferlins. "Managing National Intelligence (A): Before 9/11." Harvard Business School Case 706-463, April 2006. (Revised July 2006.)
- February 2005 (Revised March 2005)
- Teaching Note
Product Team Cialis: Getting Ready to Market (TN)
By: Elie Ofek
Teaching Note to (9-505-038).
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- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to...
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Keywords:
Communication Strategy;
Marketing Strategy;
Product Launch;
Product Positioning;
Competition;
Competitive Advantage;
Segmentation;
Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)