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  • December 2020
  • Case

Château Margaux: Serving Up the Third Wine
By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...  View Details
Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth And Development Strategy; France
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  • March 2020
  • Case

A Tower for the People: 425 Park Avenue
By: John Macomber, Joseph G. Allen and Emily Jones
Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants...  View Details
Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings And Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, Ny)
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  • November 2019
  • Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects
By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide...  View Details
Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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  • 2018
  • Chapter

Behavioral Household Finance
By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
This chapter provides an overview of household finance. The first part summarizes key facts regarding household financial behavior, emphasizing empirical regularities that are inconsistent with the standard classical economic model and discussing extensions of the...  View Details
Keywords: Personal Finance; Global Range; Household; Behavior; Strategy; Governing Rules, Regulations, And Reforms; Product Design; Welfare
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  • 2017
  • Other Article

Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance
By: Alan MacCormack and Robert Lagerstrom
The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates...  View Details
Keywords: Software; Design; Organizational Change And Adaptation; Performance Effectiveness
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  • 2017
  • Working Paper

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution
By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This...  View Details
Keywords: Information Systems; Software; architecture; Modularity; Agility; Coupling; Software; Design; Decisions; Performance
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  • October 2016
  • Article

Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity
By: Alan MacCormack and Daniel J. Sturtevant
Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and...  View Details
Keywords: Technology Networks; Performance Efficiency; Software; Infrastructure
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  • 2016
  • Other Teaching and Training Material

Organizational Behavior Reading: Decision Making
By: Francesca Gino, Max Bazerman and Katherine Shonk
This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's...  View Details
Keywords: Game Theory; Decision Making
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  • March 2016 (Revised January 2020)
  • Teaching Note

Behavioural Insights Team (A) and (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision choices And Conditions; Mathematical Methods; United Kingdom
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  • March 2016
  • Teaching Note

Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)
By: John Beshears
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he...  View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; Pbm; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision choices And Conditions; Consumer Behavior; Distribution Channels; Health Care And Treatment; Service Industry; Pharmaceutical Industry
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  • March 2015 (Revised January 2020)
  • Case

Behavioural Insights Team (A)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision choices And Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
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  • March 2015 (Revised January 2020)
  • Supplement

Behavioural Insights Team (B)
By: Michael Luca and Patrick Rooney
The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; United Kingdom
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  • 2011
  • Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar
By: Chet Huber
Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice...  View Details
Keywords: General Motors; Onstar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development And Career; Creativity; Success; Business History; Auto Industry
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  • October 2010
  • Journal Article

Organizational Designs and Innovation Streams
By: Michael Tushman, Wendy K. Smith, Robert Chapman Wood, George Westerman and Charles A. O'Reilly III
This article empirically explores the relations between alternative organizational designs and a firm's ability to explore as well as exploit. We operationalize exploitation and exploration in terms of innovation streams—incremental innovation in existing products as...  View Details
Keywords: Competency And Skills; Innovation And Invention; Management Teams; Product Development; Organizational Change And Adaptation; Organizational Culture; Organizational Design; Outcome Or Result; Performance Improvement
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  • 2010
  • Casebook

Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture
By: Laura Alfaro
All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early...  View Details
Keywords: Financial Crisis; Capital; International Finance; Globalized Economies And Regions; Policy; Government And Politics; Business And Government Relations
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  • August 2009 (Revised July 2010)
  • Case

Jones Lang LaSalle: Reorganizing around the Customer (2005)
By: Ranjay Gulati and Lucia Menzer Marshall
Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company's presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options...  View Details
Keywords: Decision choices And Conditions; Global Strategy; Growth And Development Strategy; Organizational Structure; Business Strategy; Real Estate Industry
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  • February 2009 (Revised April 2011)
  • Case

Mistry Architects (A)
By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also...  View Details
Keywords: Family Business; Customer Focus And Relationships; Design; Housing; Corporate Social Responsibility And Impact; Business And Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict And Resolution
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  • February 2009 (Revised April 2011)
  • Supplement

Mistry Architects (B)
By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult...  View Details
Keywords: Problems And Challenges; Emerging Markets; Business And Stakeholder Relations; Natural Disasters; Environmental Sustainability; Product Design; Innovation And Invention; Construction Industry
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  • February 2009 (Revised April 2011)
  • Supplement

Mistry Architects (C)
By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible....  View Details
Keywords: Decision choices And Conditions; Growth And Development Strategy; Management Succession; Corporate Social Responsibility And Impact; Business And Community Relations; Nonprofit Organizations; Environmental Sustainability
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  • 2008
  • Working Paper

Collaborative Architectures for Innovation
By: Gary P. Pisano and Roberto Verganti
Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the...  View Details
Keywords: Competency And Skills; Governance Controls; Collaborative Innovation And Invention; Innovation And Management; Innovation Strategy; Social And Collaborative Networks
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