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    • Faculty Publications  (23)

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    • All HBS Web  (245)
      • Faculty Publications  (23)

      Choice Architecture Remove Choice Architecture →

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      Choice Architecture in Physician–patient Communication: A Mixed-methods Assessments of Physicians’ Competency
      A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices
      → Search All HBS Web
      • December 2020
      • Case

      Château Margaux: Serving Up the Third Wine

      By: Elie Ofek
      In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind...  View Details
      Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth And Development Strategy; France
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      Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020.
      • March 2020
      • Case

      A Tower for the People: 425 Park Avenue

      By: John Macomber, Joseph G. Allen and Emily Jones
      Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants...  View Details
      Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings And Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, Ny)
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      Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
      • November 2019
      • Article

      When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

      By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
      When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide...  View Details
      Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis
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      Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects." Behavioural Public Policy 3, no. 2 (November 2019): 159–186.
      • 2018
      • Chapter

      Behavioral Household Finance

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      This chapter provides an overview of household finance. The first part summarizes key facts regarding household financial behavior, emphasizing empirical regularities that are inconsistent with the standard classical economic model and discussing extensions of the...  View Details
      Keywords: Personal Finance; Global Range; Household; Behavior; Strategy; Governing Rules, Regulations, And Reforms; Product Design; Welfare
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Behavioral Household Finance." In Handbook of Behavioral Economics: Foundations and Applications 1, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 177–276. Amsterdam: Elsevier, 2018.
      • 2017
      • Other Article

      Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance

      By: Alan MacCormack and Robert Lagerstrom
      The modern industrial corporation encompasses a myriad of different software applications, each of which must work in concert to deliver functionality to end-users. However, the increasingly complex and dynamic nature of competition in today’s product-markets dictates...  View Details
      Keywords: Software; Design; Organizational Change And Adaptation; Performance Effectiveness
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      MacCormack, Alan, and Robert Lagerstrom. "Designing an Agile Software Portfolio Architecture: The Impact of Coupling on Performance." Academy of Management Annual Meeting Proceedings (2017). (doi:10.5465/AMBPP.2017.297, ISSN 2151-6561.)
      • 2017
      • Working Paper

      Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

      By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
      The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This...  View Details
      Keywords: Information Systems; Software; architecture; Modularity; Agility; Coupling; Software; Design; Decisions; Performance
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      MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin. "Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution." Harvard Business School Working Paper, No. 17-105, May 2017. (Revised October 2017.)
      • October 2016
      • Article

      Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity

      By: Alan MacCormack and Daniel J. Sturtevant
      Technical debt is created when design decisions that are expedient in the short-term increase the costs of maintaining and adapting this system in future. An important component of technical debt relates to decisions about system architecture. As systems grow and...  View Details
      Keywords: Technology Networks; Performance Efficiency; Software; Infrastructure
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      MacCormack, Alan, and Daniel J. Sturtevant. "Technical Debt and System Architecture: The Impact of Coupling on Defect-related Activity." Journal of Systems and Software 120 (October 2016): 170–182. (Received 31 May 2015. Revised 28 May 2016. Accepted 4 June 2016.)
      • 2016
      • Other Teaching and Training Material

      Organizational Behavior Reading: Decision Making

      By: Francesca Gino, Max Bazerman and Katherine Shonk
      This Reading argues that decision making is systematically flawed and introduces methods to improve decision-making effectiveness. The Essential Reading section covers the rational decision-making model and three important ideas that challenge it: Herbert Simon's...  View Details
      Keywords: Game Theory; Decision Making
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      Gino, Francesca, Max Bazerman, and Katherine Shonk. "Organizational Behavior Reading: Decision Making." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8383, 2016. Electronic.
      • March 2016 (Revised January 2020)
      • Teaching Note

      Behavioural Insights Team (A) and (B)

      By: Michael Luca and Patrick Rooney
      The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
      Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision choices And Conditions; Mathematical Methods; United Kingdom
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      Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A) and (B)." Harvard Business School Teaching Note 916-050, March 2016. (Revised January 2020.)
      • March 2016
      • Teaching Note

      Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)

      By: John Beshears
      The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he...  View Details
      Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; Pbm; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision choices And Conditions; Consumer Behavior; Distribution Channels; Health Care And Treatment; Service Industry; Pharmaceutical Industry
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      Beshears, John. "Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)." Harvard Business School Teaching Note 916-047, March 2016.
      • March 2015 (Revised January 2020)
      • Case

      Behavioural Insights Team (A)

      By: Michael Luca and Patrick Rooney
      The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
      Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; Decision choices And Conditions; Consumer Behavior; Taxation; Economics; Public Administration Industry; United Kingdom
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      Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (A)." Harvard Business School Case 915-024, March 2015. (Revised January 2020.)
      • March 2015 (Revised January 2020)
      • Supplement

      Behavioural Insights Team (B)

      By: Michael Luca and Patrick Rooney
      The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles...  View Details
      Keywords: Behavioral Economics; Experiments; Choice Architecture; Public Entrepreneurship; United Kingdom
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      Luca, Michael, and Patrick Rooney. "Behavioural Insights Team (B)." Harvard Business School Supplement 915-025, March 2015. (Revised January 2020.)
      • 2011
      • Book

      Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

      By: Chet Huber
      Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice...  View Details
      Keywords: General Motors; Onstar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development And Career; Creativity; Success; Business History; Auto Industry
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      Huber, Chet. Detour: My Unexpected, Amazing, Life Changing Journey With OnStar. CreateSpace Independent Publishing Platform, 2011.
      • October 2010
      • Journal Article

      Organizational Designs and Innovation Streams

      By: Michael Tushman, Wendy K. Smith, Robert Chapman Wood, George Westerman and Charles A. O'Reilly III
      This article empirically explores the relations between alternative organizational designs and a firm's ability to explore as well as exploit. We operationalize exploitation and exploration in terms of innovation streams—incremental innovation in existing products as...  View Details
      Keywords: Competency And Skills; Innovation And Invention; Management Teams; Product Development; Organizational Change And Adaptation; Organizational Culture; Organizational Design; Outcome Or Result; Performance Improvement
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      Tushman, Michael, Wendy K. Smith, Robert Chapman Wood, George Westerman, and Charles A. O'Reilly III. "Organizational Designs and Innovation Streams." Industrial and Corporate Change 19, no. 5 (October 2010): 1331–1366. (doi: 10.1093/icc/dtq040.)
      • 2010
      • Casebook

      Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture

      By: Laura Alfaro
      All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early...  View Details
      Keywords: Financial Crisis; Capital; International Finance; Globalized Economies And Regions; Policy; Government And Politics; Business And Government Relations
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      Alfaro, Laura. Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture. Singapore: World Scientific, 2010.
      • August 2009 (Revised July 2010)
      • Case

      Jones Lang LaSalle: Reorganizing around the Customer (2005)

      By: Ranjay Gulati and Lucia Menzer Marshall
      Peter Roberts, CEO of Jones, Lang, LaSalle (JLL) Americas division, has been charged with expanding the company's presence in its core geographic markets while simultaneously growing its corporate account business. Roberts and his task force have narrowed their options...  View Details
      Keywords: Decision choices And Conditions; Global Strategy; Growth And Development Strategy; Organizational Structure; Business Strategy; Real Estate Industry
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      Gulati, Ranjay, and Lucia Menzer Marshall. "Jones Lang LaSalle: Reorganizing around the Customer (2005)." Harvard Business School Case 410-007, August 2009. (Revised July 2010.)
      • February 2009 (Revised April 2011)
      • Case

      Mistry Architects (A)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also...  View Details
      Keywords: Family Business; Customer Focus And Relationships; Design; Housing; Corporate Social Responsibility And Impact; Business And Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict And Resolution
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (A)." Harvard Business School Case 609-044, February 2009. (Revised April 2011.)
      • February 2009 (Revised April 2011)
      • Supplement

      Mistry Architects (B)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult...  View Details
      Keywords: Problems And Challenges; Emerging Markets; Business And Stakeholder Relations; Natural Disasters; Environmental Sustainability; Product Design; Innovation And Invention; Construction Industry
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (B)." Harvard Business School Supplement 609-064, February 2009. (Revised April 2011.)
      • February 2009 (Revised April 2011)
      • Supplement

      Mistry Architects (C)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      This case is a follow-up to "Mistry Architects: Innovating for Sustainability (A)" (Case 609-044) and (B) (Case 609-064). In Case (A) Sharukh and Renu Mistry founded and run an architectural firm dedicated to being both client-oriented and environmentally responsible....  View Details
      Keywords: Decision choices And Conditions; Growth And Development Strategy; Management Succession; Corporate Social Responsibility And Impact; Business And Community Relations; Nonprofit Organizations; Environmental Sustainability
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (C)." Harvard Business School Supplement 609-086, February 2009. (Revised April 2011.)
      • 2008
      • Working Paper

      Collaborative Architectures for Innovation

      By: Gary P. Pisano and Roberto Verganti
      Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the...  View Details
      Keywords: Competency And Skills; Governance Controls; Collaborative Innovation And Invention; Innovation And Management; Innovation Strategy; Social And Collaborative Networks
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      Pisano, Gary P., and Roberto Verganti. "Collaborative Architectures for Innovation." Harvard Business School Working Paper, No. 08-105, June 2008.
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      Are you looking for?

      Choice Architecture in Physician–patient Communication: A Mixed-methods Assessments of Physicians’ Competency
      A 2-phase Labeling and Choice Architecture Intervention to Improve Healthy Food and Beverage Choices
      → Search All HBS Web
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