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      Hard Choices
      Dear alumni and friends, We celebrated the opening of Klarman Hall on October 1 and used the occasion to spark discussion and spur thinking on...
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      • 2021
      • Working Paper

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Working Paper, January 2021.
      • 2021
      • Article

      Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences

      By: Valerio Capraro, Jillian J. Jordan and Ben Tappin
      A growing body of work suggests that people are sensitive to moral framing in economic games involving prosociality, suggesting that people hold moral preferences for doing the “right thing”. What gives rise to these preferences? Here, we evaluate the explanatory power...  View Details
      Keywords: Moral Preferences; Moral Frames; Observability; Trustworthiness; Trust Game; Trade-off Game; Moral Sensibility; Reputation; Behavior; Trust
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      Capraro, Valerio, Jillian J. Jordan, and Ben Tappin. "Does Observability Amplify Sensitivity to Moral Frames? Evaluating a Reputation-Based Account of Moral Preferences." Journal of Experimental Social Psychology 94 (May 2021).
      • April 2021
      • Case

      Social Media War 2021: Snap vs. Facebook vs. TikTok

      By: David B. Yoffie and Daniel Fisher
      This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space - Facebook. The case examines...  View Details
      Keywords: Social Media; Strategy Development; Competitor Analysis; Network Effects; Strategy
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      Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021.
      • 2021
      • Working Paper

      Accounting for Product Impact in the Water Utilities Industry

      By: George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water...  View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Water; Utilities; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Utilities Industry
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      Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Water Utilities Industry." Harvard Business School Working Paper, No. 21-104, March 2021.
      • March 2021
      • Supplement

      CashDrop (B1)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      After the events in CashDrop A, Flores-Martinez received two concrete offers from VC funds for his startup business, CashDrop. This case describes the tensions between the two funds: a traditional VC fund who would offer Flores-Martinez a prestigious platform, and a...  View Details
      Keywords: Small Business; Entrepreneurship; Business Startups; Venture Capital; Online Technology; Decision Choices and Conditions; Technology Industry; Financial Services Industry; Chicago; Illinois
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (B1)." Harvard Business School Supplement 221-052, March 2021.
      • March, 2021
      • Article

      Pursuing the American Dream with 'WFA'

      By: Prithwiraj Choudhury
      U.S. immigration is unlikely to change soon, but those hoping to access opportunities could still have a new choice.  View Details
      Keywords: Work-from-anywhere; Immigration; Opportunities
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      Choudhury, Prithwiraj. "Pursuing the American Dream with 'WFA'." The Hindu (March 8, 2021).
      • March 2021
      • Case

      Bill Wilson: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the life choices of Bill Wilson, the founder of Alcoholics Anonymous. A young man with tremendous potential, Wilson hit rock bottom as a drunk. An epiphany, coupled with his personal drive, led him to build a worldwide organization that has helped...  View Details
      Keywords: Leadership Development; Nonprofit Organizations; Mission and Purpose; Values and Beliefs; Personal Characteristics; Leadership Style; Work-Life Balance; Personal Development and Career
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      Simons, Robert L., and Max Saffer. "Bill Wilson: Changing the World." Harvard Business School Case 121-048, March 2021.
      • March 2021
      • Case

      Mary Kay Ash: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants...  View Details
      Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry
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      Simons, Robert, and Shirley Sun. "Mary Kay Ash: Changing the World." Harvard Business School Case 121-046, March 2021.
      • March 2021
      • Supplement

      Snapp: Scaling Under Sanctions in Iran (B)

      By: Meg Rithmire and Gamze Yucaoglu
      The case opens in November 2020 as Eyad Alkassar and Mahmoud Fouz, co-founders of Iran’s first and leading ride-hailing platform, Snapp, eagerly await the results of the U.S. presidential elections.
      The case takes us through the challenging times between November...  View Details
      Keywords: Sanctions; Change Management; Disruption; Volatility; Decision Choices and Conditions; Cross-Cultural and Cross-Border Issues; Government and Politics; International Relations; National Security; Crisis Management; Risk Management; Health Pandemics; Transportation Industry; Middle East; Iran
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      Rithmire, Meg, and Gamze Yucaoglu. "Snapp: Scaling Under Sanctions in Iran (B)." Harvard Business School Supplement 721-036, March 2021.
      • March 2021
      • Case

      James Bryant Conant: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case traces the rise of James Conant from a working-class neighborhood in Boston to president of Harvard University. The case describes how Conant, as a young man interested in chemistry and physics, embarks on studies to build his academic credentials and the...  View Details
      Keywords: Education; Science; Higher Education; Mission and Purpose; Research; Values and Beliefs; Personal Characteristics; Work-Life Balance; Personal Development and Career; Education Industry
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      Simons, Robert L., and Shirley Sun. "James Bryant Conant: Changing the World." Harvard Business School Case 121-068, March 2021.
      • March 2021
      • Case

      Nayana Mawilmada: Transforming Urban Development in Sri Lanka

      By: Joshua D. Margolis and Mahima Rao-Kachroo
      In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government’s ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at...  View Details
      Keywords: Change Management; Transformation; Decision Making; Public Sector; Experience and Expertise; Strategic Planning; Work-Life Balance; Transportation; Risk and Uncertainty; Power and Influence; Personal Development and Career; Real Estate Industry; Rail Industry; Transportation Industry; South Asia; Sri Lanka; Boston; Virginia; United States
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      Margolis, Joshua D., and Mahima Rao-Kachroo. "Nayana Mawilmada: Transforming Urban Development in Sri Lanka." Harvard Business School Case 421-065, March 2021.
      • March 2021
      • Article

      Active Choice, Implicit Defaults, and the Incentive to Choose

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      Home-delivered prescriptions have no delivery charge and lower copayments than prescriptions picked up at a pharmacy. Nevertheless, when home delivery is offered on an opt-in basis, the take-up rate is only 6%. We study a program that makes active choice of either home...  View Details
      Keywords: Active Choice; Defaults; Implicit Defaults; Incentives; Consumer Behavior; Decision Choices and Conditions; Motivation and Incentives
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Active Choice, Implicit Defaults, and the Incentive to Choose." Organizational Behavior and Human Decision Processes 163 (March 2021): 6–16.
      • March 2021
      • Article

      The Customer May Not Always Be Right: Customer Compatibility and Service Performance

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the...  View Details
      Keywords: Customer Compatibility; Satisfaction; Profitability; Service Operations; Customer Relationship Management; Customer Satisfaction; Performance
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.
      • March–April 2021
      • Article

      Selling After the Crisis

      By: Frank V. Cespedes
      Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer...  View Details
      Keywords: Sales Model; Sales; Management; Customer Relationship Management; Health Pandemics
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      Cespedes, Frank V. "Selling After the Crisis." Harvard Business Review 99, no. 2 (March–April 2021): 52–57.
      • February 2021
      • Background Note

      Jobs to Be Done: A Toolbox

      By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
      The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it...  View Details
      Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory
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      van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
      • February 2021
      • Case

      Marie Curie: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case describes the rise of Marie Curie from a poor family in Poland to the pinnacle of scientific fame. The case describes how Curie, as a young woman interested in science, found a way to earn a doctorate at the Sorbonne and perform pathbreaking research on...  View Details
      Keywords: Science; Research; Personal Characteristics; Mission and Purpose; Success; Work-Life Balance; Higher Education; Personal Development and Career
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      Simons, Robert L., and Shirley Sun. "Marie Curie: Changing the World." Harvard Business School Case 121-059, February 2021.
      • February 2021
      • Case

      Sarah Breedlove: Changing the World

      By: Robert L. Simons and Max Saffer
      This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how...  View Details
      Keywords: Brands; Entrepreneurship; Values and Beliefs; Personal Characteristics; Success; Work-Life Balance; Business Startups; Brands and Branding; Marketing; Personal Development and Career; Beauty and Cosmetics Industry
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      Simons, Robert L., and Max Saffer. "Sarah Breedlove: Changing the World." Harvard Business School Case 121-060, February 2021.
      • February 2021
      • Case

      The Tulsa Massacre and the Call for Reparations

      By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan
      How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government...  View Details
      Keywords: Costs And Consequences; Decisions; Judgment And Decision-making; Lawsuit; Leading Change; Conflict Resolution; Perspective Taking; Prejudice; Bias; Reparations; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Judgments; Race; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Conflict Management; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Government Legislation; History; Lawsuits and Litigation; Legal Liability; Mission and Purpose; Corporate Social Responsibility and Impact; Motivation and Incentives; Civil Society or Community; Social Issues; Oklahoma; Tulsa; United States
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      Desai, Mihir, Ruth Page, Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Multimedia/Video Case 221-707, February 2021.
      • February 2021
      • Case

      Walt Disney: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most...  View Details
      Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry
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      Simons, Robert, and Shirley Sun. "Walt Disney: Changing the World." Harvard Business School Case 121-056, February 2021.
      • February 2021
      • Case

      Muhammad Ali: Changing The World

      By: Robert Simons and Max Saffer
      This case describes the rise of Cassius Clay, who later called himself Muhammad Ali, from the poor streets of Louisville, Kentucky to international fame. The case describes how Ali won a gold medal in the Olympics, three heavyweight boxing titles, and became a role...  View Details
      Keywords: Sports; Mission and Purpose; Personal Characteristics; Religion; Work-Life Balance; Family and Family Relationships; Success; Sports Industry
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      Simons, Robert, and Max Saffer. "Muhammad Ali: Changing The World." Harvard Business School Case 121-053, February 2021.
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      Dear alumni and friends, We celebrated the opening of Klarman Hall on October 1 and used the occasion to spark discussion and spur thinking on...
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