Publications
Publications
Show Results For
-
All HBS Web
(2)
- Faculty Publications (1)
Page 1 of
1
Result
- February 2016 (Revised August 2016)
- Case
Chilli Beans: Peace, Love, and Sunglasses
By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.
View Details
Keywords:
Sunglasses;
Brazil;
Sao Paulo;
Chilli Beans;
Watches;
Fast Fashion;
Supply Chain;
Retail;
Franchise;
International Expansion;
Culture;
Middle Class;
Fashion;
Corporate Entrepreneurship;
Global Strategy;
Customer Focus and Relationships;
Customer Value and Value Chain;
Design;
Economic Growth;
Economic Slowdown and Stagnation;
Goods and Commodities;
Leadership;
Marketing;
Operations;
Apparel and Accessories Industry;
Fashion Industry;
Manufacturing Industry;
Brazil;
China