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All HBS Web
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- Faculty Publications (5,719)
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- March 1990 (Revised March 1992)
- Supplement
New York Against AIDS (B): Backlash to the Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Provides a follow-up to the (A) case.
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Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)
- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee...
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Keywords:
Motivation and Incentives;
Cost Management;
Salesforce Management;
Distribution Channels;
Beauty and Cosmetics Industry;
United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- February 1990 (Revised April 1991)
- Background Note
Quick Response in the Apparel Industry
It has been estimated that the U.S. apparel industry wastes over $25 billion annually due to inefficient practices, long lead times, and insufficient coordination between channel partners. In response to intense competition from off-shore producers, the industry has...
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Keywords:
Information;
Distribution Channels;
Performance Efficiency;
Partners and Partnerships;
Adaptation;
Business Strategy;
System;
Technology;
Apparel and Accessories Industry;
United States
Hammond, Janice H. "Quick Response in the Apparel Industry." Harvard Business School Background Note 690-038, February 1990. (Revised April 1991.)
- February 1990 (Revised April 1991)
- Case
Central Maine Power Co.: Goals and Objectives Program (A)
By: Robert L. Simons
Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (A)." Harvard Business School Case 190-065, February 1990. (Revised April 1991.)
- February 1990 (Revised April 1991)
- Supplement
Central Maine Power Co.: Goals and Objectives Program (B)
By: Robert L. Simons
Simons, Robert L. "Central Maine Power Co.: Goals and Objectives Program (B)." Harvard Business School Supplement 190-105, February 1990. (Revised April 1991.)
- February 1990 (Revised January 1993)
- Teaching Note
Nippon-WTI Ltd., Teaching Note
By: W. Carl Kester
Teaching Note for (9-287-006).
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- February 1990 (Revised August 2001)
- Case
Merloni Elettrodomestici SpA: The Transit Point Experiment
By: Janice H. Hammond and Maura G Kelly
Merloni Elettrodomestici is a leading Italian manufacturer of domestic appliances. In 1986, an exposition for Merloni customers is scheduled at its Milano regional warehouse. During the two-month period preceding the event, when the warehouse must be free of inventory,...
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Keywords:
Logistics;
Marketing Channels;
Planning;
Time Management;
Distribution Channels;
Competitive Advantage;
Customer Relationship Management;
Information Technology;
Consumer Products Industry;
Italy
Hammond, Janice H., and Maura G Kelly. "Merloni Elettrodomestici SpA: The Transit Point Experiment." Harvard Business School Case 690-003, February 1990. (Revised August 2001.)
- February 1990 (Revised July 1990)
- Case
Internal Revenue Service: Automated Collection System
By: Nitin Nohria
Describes how the IRS's collection operations changed from a largely manual system (COF) to an automated system (ACS). A central aspect of ACS was the electronic scheduling and maintaining of work. While with ACS the IRS accomplished significant improvements in the...
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Keywords:
Sovereign Finance;
Revenue;
Information Technology;
Taxation;
Change Management;
Organizational Change and Adaptation;
Organizational Design;
Human Resources;
Public Administration Industry;
United States
Nohria, Nitin. "Internal Revenue Service: Automated Collection System." Harvard Business School Case 490-042, February 1990. (Revised July 1990.)
- February 1990
- Supplement
James Burke: A Career in American Business, Video
Tedlow, Richard S. "James Burke: A Career in American Business, Video." Harvard Business School Video Supplement 890-513, February 1990.
- February 1990
- Case
John Deere, S.A. (Mexico) (Abridged)
By: Ray A. Goldberg
Keywords:
Mexico
Goldberg, Ray A. "John Deere, S.A. (Mexico) (Abridged)." Harvard Business School Case 590-060, February 1990.
- February 1990 (Revised July 1992)
- Case
Whistler Corp. (A)
By: Gary P. Pisano
Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with...
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Keywords:
Job Cuts and Outsourcing;
Production;
Problems and Challenges;
Competitive Strategy;
Apparel and Accessories Industry;
United States
Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
- February 1990
- Case
Compania Telefonica Mexicana S.A. (CTM) (Abridged)
By: Christopher A. Bartlett and Tomas Otto Kohn
Bartlett, Christopher A., and Tomas Otto Kohn. "Compania Telefonica Mexicana S.A. (CTM) (Abridged)." Harvard Business School Case 390-097, February 1990.
- 1990
- Chapter
Regulation and Competition in America, 1920s-80s
By: R. H.K. Vietor
Vietor, R. H.K. "Regulation and Competition in America, 1920s-80s." In Governments, Industries and Markets: Aspects of Government-Industry Relations in Great Britain, Japan, West Germany and the United States of America since 1945, edited by M. Chick. Aldershot: Edward Elgar Publishing, 1990.
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the...
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Keywords:
Change Management;
Budgets and Budgeting;
Financial Management;
Restructuring;
Health;
SWOT Analysis;
Social Enterprise;
Marketplace Matching;
Management Style;
Organizational Culture;
Organizational Change and Adaptation;
Medical Devices and Supplies Industry;
Health Industry;
North and Central America
Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068).
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- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Distribution Channels;
Customer Focus and Relationships;
Service Industry;
Auto Industry;
Retail Industry;
United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- November 1989
- Case
Girl Scouts of the U.S.A. (C)
By: James L. Heskett
Heskett, James L. "Girl Scouts of the U.S.A. (C)." Harvard Business School Case 690-047, November 1989.
- November 1989 (Revised November 1991)
- Case
Transformation at Ford
By: Leonard A. Schlesinger and Richard Pascale
In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Success;
Transformation;
Manufacturing Industry;
Auto Industry;
United States
Schlesinger, Leonard A., and Richard Pascale. "Transformation at Ford." Harvard Business School Case 390-083, November 1989. (Revised November 1991.)