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Introducing the Sociopolitical Motive x Intergroup Threat Model to Understand How Monoracial Perceivers' Sociopolitical Motives Influence Their Categorization of Multiracial People
By: Arnold K. Ho, Nour Kteily and Jacqueline M. Chen
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  • 2022
  • Working Paper

When Identity-Based Appeals Alienate Consumers
By: Tami Kim, Kate Barasz, Leslie John and Michael I. Norton
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...  View Details
Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
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  • 2015
  • Other Teaching and Training Material

Entrepreneurship Reading: Launching Global Ventures
By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave...  View Details
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