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  • All HBS Web  (76)
    • Faculty Publications  (3)

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    • All HBS Web  (76)
      • Faculty Publications  (3)

      Categorization Threat Remove Categorization Threat →

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      Calculators for Women: When Identity Appeals Provoke Backlash
      Introducing the Sociopolitical Motive x Intergroup Threat Model to Understand How Monoracial Perceivers' Sociopolitical Motives Influence Their Categorization of Multiracial People
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      • August, 2020
      • Article

      Introducing the Sociopolitical Motive x Intergroup Threat Model to Understand How Monoracial Perceivers' Sociopolitical Motives Influence Their Categorization of Multiracial People

      By: Arnold K. Ho, Nour Kteily and Jacqueline M. Chen
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      Ho, Arnold K., Nour Kteily, and Jacqueline M. Chen. "Introducing the Sociopolitical Motive x Intergroup Threat Model to Understand How Monoracial Perceivers' Sociopolitical Motives Influence Their Categorization of Multiracial People." Personality and Social Psychology Review 24, no. 3 (August 2020): 260–286.
      • 2019
      • Working Paper

      Calculators for Women: When Identity Appeals Provoke Backlash

      By: Tami Kim, Kate Barasz, Leslie John and Michael I. Norton
      From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently deployed to appeal to people who hold the targeted identity. However, five studies demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We...  View Details
      Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception
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      Kim, Tami, Kate Barasz, Leslie John, and Michael I. Norton. "Calculators for Women: When Identity Appeals Provoke Backlash." Harvard Business School Working Paper, No. 19-086, February 2019.
      • 2015
      • Other Teaching and Training Material

      Entrepreneurship Reading: Launching Global Ventures

      By: William R. Kerr
      Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
      Global ventures are those that weave...  View Details
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      Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
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      Calculators for Women: When Identity Appeals Provoke Backlash
      Introducing the Sociopolitical Motive x Intergroup Threat Model to Understand How Monoracial Perceivers' Sociopolitical Motives Influence Their Categorization of Multiracial People
      → Search All HBS Web
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