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- December 2013 (Revised January 2015)
- Case
Barbara Krakow Gallery
By: Jose Alvarez and Nyssa Liebermann
The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope...
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Keywords:
Barbara Krakow Gallery;
Art Gallery;
Art Market;
Art World;
Artist;
Auction House;
Primary Art Market;
Secondary Art Market;
Exhibition;
Contemporary Art;
Art Collector;
Art Dealer;
Art Fair;
No Haggle Pricing;
Extended Sales Cycle;
Christie's;
Sotheby's;
Online Art Seller;
Barbara Krakow;
Andrew Witkin;
Catalogue Raisonne;
Arts;
Small Business;
Business Model;
Transition;
Customer Relationship Management;
Fine Arts Industry;
Boston
Alvarez, Jose, and Nyssa Liebermann. "Barbara Krakow Gallery." Harvard Business School Case 514-033, December 2013. (Revised January 2015.)