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All HBS Web
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- Faculty Publications (5,102)
Cases →
- June 1998 (Revised July 2001)
- Case
Haier Group (C), The
By: Lynn S. Paine
Presents the outcome of the (B) case and relates development in the company up to 1997.
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Paine, Lynn S. "Haier Group (C), The." Harvard Business School Case 398-162, June 1998. (Revised July 2001.)
- June 1998 (Revised August 2000)
- Case
Microsoft CarPoint
CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web....
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Keywords:
Internet and the Web;
Service Operations;
Market Entry and Exit;
Consumer Behavior;
Auto Industry;
Retail Industry
Rayport, Jeffrey F., Avnish S. Bajaj, Steffan Haithcox, and Michael V. Kadyan. "Microsoft CarPoint." Harvard Business School Case 898-280, June 1998. (Revised August 2000.)
- May 1998 (Revised February 2007)
- Case
Morningstar, Inc.
By: Andre F. Perold and Markus Mullarkey
Morningstar, Inc., a publisher of information for mutual fund investors, is considering alternative strategies for broadening its subscriber base and increasing its revenues. Potential strategies include tailoring information for the defined contribution pension fund...
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Keywords:
Investment Funds;
Asset Management;
Revenue;
Financial Strategy;
Publishing Industry;
Financial Services Industry;
United States
Perold, Andre F., and Markus Mullarkey. "Morningstar, Inc." Harvard Business School Case 298-140, May 1998. (Revised February 2007.)
- May 1998 (Revised April 2000)
- Case
City of New York, The
By: Paul M. Healy
This case examines the economics of a municipality, and then explores its financial position from the perspective of a bond rating firm.
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Keywords:
Bonds;
Financial Management;
Public Sector;
City;
Financial Statements;
Government Administration
Healy, Paul M. "City of New York, The." Harvard Business School Case 198-030, May 1998. (Revised April 2000.)
- May 1998
- Teaching Note
Development Relationships TN
By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The...
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- April 1998 (Revised May 2001)
- Supplement
Acquisition of Consolidated Rail Corporation (B), The
By: Benjamin C. Esty, Lori A. Flees and Mathew M Millett
Eight days after CSX announced it was going to buy Consolidated Rail (Conrail) for $88.65 per share, Norfolk Southern made a hostile $100 per share bid for Conrail. Over the next several months, the potential acquirers upped their bids while exchanging criticism in the...
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Keywords:
Law;
Valuation;
Rail Transportation;
Bids and Bidding;
Governance Controls;
Mergers and Acquisitions;
Business Strategy;
Corporate Finance;
Rail Industry;
United States
Esty, Benjamin C., Lori A. Flees, and Mathew M Millett. "Acquisition of Consolidated Rail Corporation (B), The." Harvard Business School Supplement 298-095, April 1998. (Revised May 2001.)
- April 1998 (Revised February 2001)
- Case
CBS Evening News
The CBS Evening News looks for options for growth of the franchise. This case discusses CBS's main competitors and their positioning in the evening news market, as well as the history and operations of the CBS Evening News.
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Keywords:
Customer Relationship Management;
Competition;
Business Growth and Maturation;
Media;
Media and Broadcasting Industry;
United States
Rayport, Jeffrey F., Dickson Louie, Michelle Toth, and Carrie Ardito. "CBS Evening News." Harvard Business School Case 898-086, April 1998. (Revised February 2001.)
- April 1998 (Revised May 2000)
- Case
Guidant Corporation: Shaping Culture Through Systems
By: Robert L. Simons and Antonio Davila
Guidant is a successful IPO start-up selling pacemakers and defibrillators. The case describes how managers install systems to balance innovation and control. Three parts of a shareholder value strategy are described. Controls include incentive systems, beliefs...
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Keywords:
Innovation Strategy;
Corporate Strategy;
Motivation and Incentives;
Planning;
Risk Management;
Management Systems;
Business Strategy;
Value Creation;
System;
Service Industry;
Financial Services Industry;
Medical Devices and Supplies Industry
Simons, Robert L., and Antonio Davila. "Guidant Corporation: Shaping Culture Through Systems." Harvard Business School Case 198-076, April 1998. (Revised May 2000.)
- March 1998 (Revised December 2005)
- Case
Beta Golf
By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has...
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Keywords:
Business Strategy;
Investment;
Financial Strategy;
Information Technology;
Commercialization
Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Beta Golf." Harvard Business School Case 898-162, March 1998. (Revised December 2005.)
- March 1998 (Revised April 1998)
- Case
Egon Zehnder International: Implementing Practice Groups
By: Michael Y. Yoshino, Carin-Isabel Knoop and Cate Reavis
Since its creation in 1964, executive search firm Egon Zehnder International (EZI) marketed its consultants as "generalists." As searches became more global and industry-specific in the 1990s, CEO Daniel Meiland decided the firm needed to offer specialized services. By...
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Keywords:
Business Units;
Global Strategy;
Leadership;
Brands and Branding;
Service Operations;
Organizational Structure;
Consulting Industry;
Service Industry
Yoshino, Michael Y., Carin-Isabel Knoop, and Cate Reavis. "Egon Zehnder International: Implementing Practice Groups." Harvard Business School Case 398-052, March 1998. (Revised April 1998.)
- March 1998 (Revised October 2001)
- Case
Teradyne: Corporate Management of Disruptive Change
By: Joseph L. Bower
Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed...
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Keywords:
Business Startups;
Disruption;
Management;
Market Entry and Exit;
Product;
Problems and Challenges;
Competitive Strategy;
Corporate Strategy;
Technology
Bower, Joseph L. "Teradyne: Corporate Management of Disruptive Change." Harvard Business School Case 398-121, March 1998. (Revised October 2001.)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the...
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Keywords:
Digital Marketing;
Design;
Profit;
Revenue;
Brands and Branding;
Marketing Strategy;
Internet and the Web;
Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- March 1998 (Revised March 1999)
- Case
Shepard Quraeshi Associates (A)
By: Lynn S. Paine and Harold F. Hogan Jr
Samina Quraeshi, principal of Boston-based Shepard Quraeshi Associates, must decide whether to take legal action against her key employees after they leave her firm to start their own, taking with them key clients and data. Quraeshi sees the situation as reflecting...
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Keywords:
Ethnicity;
Nationality;
Ethics;
Employees;
Gender;
Cross-Cultural and Cross-Border Issues;
Immigration;
Growth and Development Strategy;
United States
Paine, Lynn S., and Harold F. Hogan Jr. "Shepard Quraeshi Associates (A)." Harvard Business School Case 398-112, March 1998. (Revised March 1999.)
- March 1998 (Revised July 2000)
- Case
InPart
By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti
Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales...
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- March 1998 (Revised March 1999)
- Case
NIKE, Inc. in the 1990s (C)
By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth.
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Keywords:
Diversification;
Competition;
Product Launch;
Brands and Branding;
Growth and Development Strategy;
Apparel and Accessories Industry;
Sports Industry
Quelch, John A. "NIKE, Inc. in the 1990s (C)." Harvard Business School Case 598-119, March 1998. (Revised March 1999.)
- March 1998 (Revised December 2000)
- Case
Siebel Systems (A)
By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest
The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function.
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Keywords:
Marketing;
Software;
Entrepreneurship;
Business Startups;
Sales;
Information Technology Industry
Roberts, Michael J., Joseph B. Lassiter III, and Nicole Tempest. "Siebel Systems (A)." Harvard Business School Case 898-210, March 1998. (Revised December 2000.)
- March 1998 (Revised August 1998)
- Case
BSkyB
By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of...
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Keywords:
Information Technology;
Change Management;
Television Entertainment;
Media and Broadcasting Industry;
Great Britain
Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
- March 1998 (Revised July 1998)
- Case
Boston Duck Tours,1996: Has Boston Gone Quackers?
By: Myra M. Hart and Stephanie Dodson
While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he...
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Keywords:
Opportunities;
Creativity;
Entrepreneurship;
Financing and Loans;
Problems and Challenges;
Business Startups;
Tourism Industry;
Tennessee;
Boston
Hart, Myra M., and Stephanie Dodson. "Boston Duck Tours,1996: Has Boston Gone Quackers?" Harvard Business School Case 898-189, March 1998. (Revised July 1998.)
- March 1998 (Revised July 2001)
- Case
Haier Group (B), The
By: Lynn S. Paine and Robert J. Crawford
Describes the decision made in response to the (A) case as well as subsequent developments.
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Paine, Lynn S., and Robert J. Crawford. "Haier Group (B), The." Harvard Business School Case 398-102, March 1998. (Revised July 2001.)