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Publications

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  • All HBS Web  (16)
    • Faculty Publications  (3)

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    • All HBS Web  (16)
      • Faculty Publications  (3)

      Carelessness Remove Carelessness →

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      • Article

      People Make It So Hard to Ditch Plastic Straws

      By: Scott Duke Kominers
      Rarely has a minor consumer product received more vilification than the plastic straw. As a symbol of human wastefulness and our careless disregard for the environment, straws are the near-perfect villain. You use a plastic straw once and toss it, but it stays with us...  View Details
      Keywords: Environmental Sustainability; Governing Rules, Regulations, and Reforms; Consumer Behavior
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      Kominers, Scott Duke. "People Make It So Hard to Ditch Plastic Straws." Bloomberg Opinion (July 15, 2019).
      • October 2017
      • Article

      'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

      By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
      Consumers are often faced with the opportunity to purchase a new, enhanced product, such as a new phone, even though the product they currently own is still fully functional. We propose that consumers act more recklessly with their current products when in the presence...  View Details
      Keywords: Carelessness; Product Upgrade; Ownership; Justification; Consumer Behavior; Attitudes; Property
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      Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Journal of Marketing Research (JMR) 54, no. 5 (October 2017): 768–784.
      • 2015
      • Working Paper

      'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

      By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
      Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned...  View Details
      Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
      Citation
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      Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
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