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- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the...
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Keywords:
Autonomous Vehicles;
Product Design;
Sustainable Cities;
Transportation Networks;
Auto Industry;
Sweden;
Europe
Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...
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Keywords:
Product Innovation;
Product Architecture;
Product Engineering;
Platform Design;
Platform Strategy;
Information Infrastructure;
Digital Platforms;
Information Technology;
Product Design;
Product Development;
Cost Management;
Decision Making;
Competitive Strategy;
Industry Structures;
Auto Industry;
China;
Sweden
Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
- December 24, 2019
- Article
Why It's So Hard to Change People's Commuting Behavior
By: Ariella S. Kristal and A.V. Whillans
Car commuters report higher levels of stress and lower job satisfaction compared to train commuters—in large part because car commuting can involve driving in traffic and navigating tense road situations. Some employers are trying to get involved and reduce car...
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Keywords:
Sustainability;
Motivating People;
Time And Wellbeing;
Time Stress;
Commuting;
Behavior;
Change;
Motivation and Incentives
Kristal, Ariella S., and A.V. Whillans. "Why It's So Hard to Change People's Commuting Behavior." Harvard Business Review Digital Articles (December 24, 2019).
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have...
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Keywords:
Strategy;
Technology;
Platform;
Internet and the Web;
Management;
Competitive Strategy;
Digital Platforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
- March 2018
- Case
EKOL Logistics: Thinking Outside the Box
By: Willy C. Shih and Esel Çekin
This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in...
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Keywords:
Growth And Development;
Strategy;
Intermodal Transportation;
Short-sea Transportation;
Capacity Management;
Capacity Planning;
Delivery Planning;
Route Optimization;
Car Spare Part;
Auto Manufacturing;
Automotive Supply Chain;
Europe;
Turkey;
Service Design;
Fast Fashion;
Near-shoring;
Supply Chain;
Supply Chain Management;
Operations;
Performance Capacity;
Performance Efficiency;
Logistics;
Transportation Industry;
Auto Industry;
Turkey;
Germany;
Spain;
European Union;
Europe
Shih, Willy C., and Esel Çekin. "EKOL Logistics: Thinking Outside the Box." Harvard Business School Case 618-037, March 2018.
- April 1989
- Case
Norton Auto Supply
Describes a multiechelon distribution system for the distribution of automobile spare parts. An analyst has been hired by the Norton Auto Supply Co. to improve the company's inventory planning and control techniques. Includes demand, cost, weight, and supplier lead...
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Keywords:
Business or Company Management;
Operations;
Distribution Channels;
Management Practices and Processes;
Management;
Strategy;
Industrial Products Industry;
Auto Industry
Hammond, Janice H. "Norton Auto Supply." Harvard Business School Case 689-084, April 1989.