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- July 2024
- Case
Knowledge Transfer: Toyota, NUMMI, and GM
By: Willy Shih
New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the...
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Keywords:
Culture Change;
Organizational Culture;
Organizational Change and Adaptation;
Factories, Labs, and Plants;
Joint Ventures;
Transformation;
Selection and Staffing;
Knowledge Acquisition;
Knowledge Sharing;
Labor Unions;
Management Systems;
Performance Improvement;
Auto Industry;
Japan;
United States
- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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- November 2023
- Teaching Plan
Geely SEA: New Electric Vehicle Platforms
By: Willy Shih
Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized...
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- 2023
- Working Paper
Spatial Mobility, Economic Opportunity, and Crime
By: Gaurav Khanna, Carlos Medina, Anant Nyshadham, Daniel Ramos-Menchelli, Jorge Tamayo and Audrey Tiew
Neighborhoods are strong determinants of both economic opportunity and criminal activity. Does improving connectedness between segregated and unequal parts of a city predominantly import opportunity or export crime? We use a spatial general equilibrium framework to...
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- August 2023 (Revised December 2023)
- Case
Automating Morality: Ethics for Intelligent Machines
By: Joseph L. Badaracco Jr. and Tom Quinn
As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less...
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Keywords:
Cost vs Benefits;
Judgments;
Fairness;
Moral Sensibility;
Values and Beliefs;
Cross-Cultural and Cross-Border Issues;
Disruptive Innovation;
Technology Adoption;
Risk and Uncertainty;
Cognition and Thinking;
Technological Innovation;
Auto Industry;
Technology Industry;
Africa;
Asia;
Europe;
North and Central America;
Oceania;
South America
- May 2023 (Revised July 2023)
- Case
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun, Elena Corsi and Leila Doumi
A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the...
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- January 2022 (Revised August 2022)
- Case
Geely SEA: New Electric Vehicle Platforms
By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led...
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Keywords:
Product Innovation;
Product Architecture;
Product Engineering;
Platform Design;
Platform Strategy;
Information Infrastructure;
Digital Platforms;
Information Technology;
Product Design;
Product Development;
Cost Management;
Decision Making;
Competitive Strategy;
Industry Structures;
Auto Industry;
China;
Sweden
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have...
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- March 2018
- Case
EKOL Logistics: Thinking Outside the Box
By: Willy C. Shih and Esel Çekin
This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in...
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Keywords:
Growth And Development;
Strategy;
Intermodal Transportation;
Short-sea Transportation;
Capacity Management;
Capacity Planning;
Delivery Planning;
Route Optimization;
Car Spare Part;
Auto Manufacturing;
Automotive Supply Chain;
Europe;
Turkey;
Service Design;
Fast Fashion;
Near-shoring;
Supply Chain;
Supply Chain Management;
Operations;
Performance Capacity;
Performance Efficiency;
Logistics;
Transportation Industry;
Auto Industry;
Turkey;
Germany;
Spain;
European Union;
Europe
- April 1989
- Case
Norton Auto Supply
Describes a multiechelon distribution system for the distribution of automobile spare parts. An analyst has been hired by the Norton Auto Supply Co. to improve the company's inventory planning and control techniques. Includes demand, cost, weight, and supplier lead...
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