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Cameroon
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- April 2022
- Case
Cameroon and the Curious Case of the CFA franc
By: Jeremy Friedman, Kevin Nguenkam and Jonathan Schlefer
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands and Branding;
Advertising;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food and Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
Kenya;
Cameroon;
Canada
Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
- April 2006
- Case
Chad-Cameroon Petroleum Development and Pipeline Project (C)
By: Benjamin C. Esty and Aldo Sesia
Esty, Benjamin C., and Aldo Sesia. "Chad-Cameroon Petroleum Development and Pipeline Project (C)." Harvard Business School Case 206-129, April 2006.
- April 2006
- Case
Chad-Cameroon Petroleum Development and Pipeline Project (C) (Abridged)
By: Benjamin C. Esty and Aldo Sesia
Esty, Benjamin C., and Aldo Sesia. "Chad-Cameroon Petroleum Development and Pipeline Project (C) (Abridged)." Harvard Business School Case 206-139, April 2006.
- October 2001 (Revised March 2006)
- Case
Chad-Cameroon Petroleum Development and Pipeline Project (A), The
By: Benjamin C. Esty and Carrie Ferman
On June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in...
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Keywords:
Risk Management;
Negotiation;
Ethics;
Social Issues;
Economic Sectors;
Investment;
Cost vs Benefits;
Project Finance;
Developing Countries and Economies;
Corporate Finance;
Mining Industry;
Chad;
Cameroon
Esty, Benjamin C., and Carrie Ferman. "Chad-Cameroon Petroleum Development and Pipeline Project (A), The." Harvard Business School Case 202-010, October 2001. (Revised March 2006.)