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  • All HBS Web  (21)
    • Faculty Publications  (4)

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    • All HBS Web  (21)
      • Faculty Publications  (4)

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      • June 2018 (Revised October 2020)
      • Case

      Global Brand Management of Anheuser Busch InBev's Budweiser

      By: Jill Avery
      Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...  View Details
      Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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      Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
      • April 2006
      • Case

      Chad-Cameroon Petroleum Development and Pipeline Project (C)

      By: Benjamin C. Esty and Aldo Sesia
      Keywords: Projects; Energy Industry; Chad; Cameroon
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      Esty, Benjamin C., and Aldo Sesia. "Chad-Cameroon Petroleum Development and Pipeline Project (C)." Harvard Business School Case 206-129, April 2006.
      • April 2006
      • Case

      Chad-Cameroon Petroleum Development and Pipeline Project (C) (Abridged)

      By: Benjamin C. Esty and Aldo Sesia
      Keywords: Projects; Energy Industry; Chad; Cameroon
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      Esty, Benjamin C., and Aldo Sesia. "Chad-Cameroon Petroleum Development and Pipeline Project (C) (Abridged)." Harvard Business School Case 206-139, April 2006.
      • October 2001 (Revised March 2006)
      • Case

      Chad-Cameroon Petroleum Development and Pipeline Project (A), The

      By: Benjamin C. Esty and Carrie Ferman
      On June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in...  View Details
      Keywords: Risk Management; Negotiation; Ethics; Social Issues; Economic Sectors; Investment; Cost vs Benefits; Project Finance; Developing Countries and Economies; Corporate Finance; Mining Industry; Chad; Cameroon
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      Esty, Benjamin C., and Carrie Ferman. "Chad-Cameroon Petroleum Development and Pipeline Project (A), The." Harvard Business School Case 202-010, October 2001. (Revised March 2006.)
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