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      • Faculty Publications  (38)

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      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...  View Details
      Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • June 2020
      • Supplement

      Comcast Corporation (B)

      By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
      The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription...  View Details
      Keywords: Cable Television; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry
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      Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation (B)." Harvard Business School Supplement 720-481, June 2020.
      • March 2020
      • Case

      Aereo

      By: Thomas R. Eisenmann and Jacey Taft
      Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV...  View Details
      Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; Entertainment and Recreation Industry; United States
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      Eisenmann, Thomas R., and Jacey Taft. "Aereo." Harvard Business School Case 820-043, March 2020.
      • September 2019 (Revised October 2019)
      • Case

      Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

      By: Linda A. Hill and Eric Mankin
      In 2017, Bill Connors, the President of Comcast’s Central Division, launched a startup accelerator in Comcast’s new Atlanta Regional headquarters. Comcast was America's largest cable and internet service provider, having built a profitable business bundling television...  View Details
      Keywords: Innovation; Entrepreneur; Startup; Accelerator; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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      Hill, Linda A., and Eric Mankin. "Bill Connors and The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-056, September 2019. (Revised October 2019.)
      • September 2019 (Revised October 2019)
      • Case

      Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

      By: Linda A. Hill, Eric Mankin and Emily Tedards
      After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business...  View Details
      Keywords: Innovation; Accelerator; Entrepreneur; Startup; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Women; African Americans; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Management; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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      Hill, Linda A., Eric Mankin, and Emily Tedards. "Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-057, September 2019. (Revised October 2019.)
      • January 2018
      • Case

      Viacom: Democratization of Data Science

      By: Shane Greenstein and Christine Snively
      In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would...  View Details
      Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning
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      Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
      • September 2017 (Revised December 2017)
      • Case

      Hulu: Redefining the Way People Experience TV

      By: Henry W. McGee and Christine Snively
      In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...  View Details
      Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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      McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
      • July 2017 (Revised November 2017)
      • Case

      'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War

      By: Rafael Di Tella, Jose Liberti and Sarah McAra
      In 2012, Argentine media conglomerate Grupo Clarín and President Cristina Fernández de Kirchner were embroiled in what some called “the mother of all battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable...  View Details
      Keywords: Media Regulation; Media; Government and Politics; Policy; Newspapers; Government Legislation; Business and Government Relations; Risk and Uncertainty; Monopoly; Journalism and News Industry; Media and Broadcasting Industry; Argentina
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      Di Tella, Rafael, Jose Liberti, and Sarah McAra. "'Clarín Lies!': Bias, Post-Truth, and Populism in Argentina's Media War." Harvard Business School Case 718-008, July 2017. (Revised November 2017.)
      • Summer 2017
      • Article

      Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

      By: Jeffrey Prince and Shane Greenstein
      The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and...  View Details
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
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      Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
      • April 2016
      • Teaching Note

      Whither the Weather (Company): Forecasting 2016

      By: Rosabeth Moss Kanter and Jonathan Cohen
      This Note was created for the purpose of aiding classroom instructors in the use of the Harvard Business School case, "Whither the Weather (Company): Forecasting 2016." As chairman and CEO, David Kenny guided the Weather Company's transformation from a cable television...  View Details
      Keywords: Weather Company; IBM; Digital; Technology; David Kenny; Television; Weather Channel; Legacy Business; Mainstream; Newstream; Reorganization; Acquisitions; Transformation; Information Technology; Television Entertainment; Acquisition; Consolidation; Change; Leadership
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Whither the Weather (Company): Forecasting 2016." Harvard Business School Teaching Note 316-161, April 2016.
      • October 2015 (Revised February 2016)
      • Teaching Note

      Comcast Corporation

      By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
      In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and...  View Details
      Keywords: Television Industry; Television; Marketing; Television Entertainment; Telecommunications Industry
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      Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation." Harvard Business School Teaching Note 516-048, October 2015. (Revised February 2016.)
      • June 2015 (Revised August 2016)
      • Case

      Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

      By: David B. Yoffie and Eric Baldwin
      In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the...  View Details
      Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry
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      Yoffie, David B., and Eric Baldwin. "Apple's Future: Apple Watch, Apple TV, and/or Apple Car?" Harvard Business School Case 716-401, June 2015. (Revised August 2016.)
      • April 2015 (Revised June 2020)
      • Case

      Comcast Corporation (A)

      By: Sunil Gupta, Henry McGee, Felix Oberholzer-Gee and Margaret L. Rodriguez
      In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable...  View Details
      Keywords: Cable Television; HBO; Industry Evolution; Television Entertainment; Disruption; Business Model; Competitive Strategy; Media and Broadcasting Industry
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      Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.)
      • August 2014 (Revised June 2019)
      • Case

      MRC's House of Cards

      By: Anita Elberse
      In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new...  View Details
      Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "MRC's House of Cards." Harvard Business School Case 515-003, August 2014. (Revised June 2019.)
      • March 2014
      • Teaching Note

      The Weather Company

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and...  View Details
      Keywords: Leadership; Strategic Change; Technology; Digital; Weather; Organizational Change and Adaptation; Digital Platforms; Change Management; Leading Change; Growth and Development Strategy; Information Industry; Service Industry; Media and Broadcasting Industry
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "The Weather Company." Harvard Business School Teaching Note 314-125, March 2014.
      • January 2014
      • Case

      The Weather Company

      By: Rosabeth Moss Kanter
      New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and...  View Details
      Keywords: Innovation; Strategy; Strategic Change; Change Management; Expansion; Weather; Growth and Development Strategy; Innovation and Invention; Technology Industry
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      Kanter, Rosabeth Moss. "The Weather Company." Harvard Business School Case 314-083, January 2014.
      • Book Review

      Review of "Blue Skies: A History of Cable Television

      By: Thomas R. Eisenmann
      Keywords: History; Media; Media and Broadcasting Industry
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      Eisenmann, Thomas R. Review of "Blue Skies: A History of Cable Television." Business History Review 83, no. 2 (Summer 2009).
      • October 2007 (Revised December 2007)
      • Case

      TiVo 2007: DVRs and Beyond

      By: David B. Yoffie and Michael Slind
      Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in...  View Details
      Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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      Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
      • October 2005 (Revised March 2006)
      • Case

      Strategic Inflection: TiVo in 2005

      By: David B. Yoffie, Pai-Ling Yin and Barbara Mack
      In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half...  View Details
      Keywords: Technological Innovation; Competition; Partners and Partnerships; Information Infrastructure; Television Entertainment; Brands and Branding; Consumer Products Industry; Electronics Industry
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      Yoffie, David B., Pai-Ling Yin, and Barbara Mack. "Strategic Inflection: TiVo in 2005." Harvard Business School Case 706-421, October 2005. (Revised March 2006.)
      • June 2004 (Revised September 2005)
      • Case

      Cox Communications, Inc.

      By: Thomas R. Eisenmann and Jonathan Gibbons
      Cox Communications, the third largest U.S. cable television system operator, is confronting strategy decisions in mid-2004. Cox managers must decide whether to speed its deployment of Voice over Internet Protocol (VoIP), which offers capital and operating costs savings...  View Details
      Keywords: Customers; Information Technology; Competition; Product Development; Media and Broadcasting Industry; Telecommunications Industry; United States
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      Eisenmann, Thomas R., and Jonathan Gibbons. "Cox Communications, Inc." Harvard Business School Case 804-192, June 2004. (Revised September 2005.)
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