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      • 2021
      • Working Paper

      Auditor Independence and Outsourcing: Aligning Incentives to Mitigate Shilling and Shirking

      By: Ashley Palmarozzo, Jodi L. Short and Michael W. Toffel
      Multinational corporations (MNCs) hire auditors to assess their business partners’ compliance with quality, working conditions, and environmental standards. Independent third-party auditors are widely assumed to outperform second-party auditors employed and thus...  View Details
      Keywords: Transaction Cost Economics; Outsourcing; Suppliers; Monitoring; business strategy; Vertical Integration; Supply Chain Management; Quality; Safety; Risk And Uncertainty; Apparel And Accessories Industry; Retail Industry; China; India; Bangladesh
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      Palmarozzo, Ashley, Jodi L. Short, and Michael W. Toffel. "Auditor Independence and Outsourcing: Aligning Incentives to Mitigate Shilling and Shirking." Harvard Business School Working Paper, No. 21-078, January 2021.
      • 2021
      • Chapter

      International Business History and the Strategy of Multinational Enterprises: How History Matters

      By: Geoffrey Jones and Teresa da Silva Lopes
      This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of...  View Details
      Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms And Management; business History; Africa; Asia; Europe; Latin America; Middle East; North And Central America
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      Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
      • Winter 2021
      • Article

      How Would-Be Category Kings Become Commoners

      By: Rory McDonald and Keith Krach
      Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on...  View Details
      Keywords: New Markets; Innovation And Invention; Innovation strategy; business Model
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      McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021).
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...  View Details
      Keywords: Entrepreneurship; Market Platforms; Emerging Markets; strategy; Technology Industry; Service Industry; India
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      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • December 2020
      • Case

      Komatsu and Smart Construction

      By: Rajiv Lal, David J. Collis and Akiko Saito
      Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving...  View Details
      Keywords: Business Model; strategy; Construction; Platform; Digital Business; Japan; business Model; strategy; Construction Industry; Japan
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      Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu and Smart Construction." Harvard Business School Case 521-042, December 2020.
      • December 2020
      • Case

      Made In Space, Expectations Management, and the Business of In-Space Manufacturing

      By: Matthew C. Weinzierl and Mehak Sarang
      After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained...  View Details
      Keywords: Aerospace; Space; Space Economy; 3d Printing; Manufacturing; Public-private Partnership; Partners And Partnerships; strategy; business And Government Relations; Aerospace Industry; Manufacturing Industry
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      Weinzierl, Matthew C., and Mehak Sarang. "Made In Space, Expectations Management, and the Business of In-Space Manufacturing." Harvard Business School Case 721-025, December 2020.
      • December 2020
      • Case

      France Télécom (A): A Challenging Restructuring

      By: Cynthia A. Montgomery and Ashley V. Whillans
      These cases explore the impacts of industry shocks, resulting corporate actions that had a devasting impact on employees, and the legal conviction of corporate leaders for “institutional harassment."

      This case series follows the evolution of France Telecom...  View Details
      Keywords: Health & Wellness; Human Resource Management; Strategic Change; Leadership & Corporate Accountability; Leadership And Change Management; Leadership And Managing People; Change; Restructuring; Crime And Corruption; Ethics; Health; Human Capital; Human Resources; Labor; Labor And Management Relations; Labor Unions; Law; Social Psychology; strategy; Leadership; Leadership Style; Organizations; Problems And Challenges; Relationships; Crisis Management; Organizational Culture; Employees; Well-being; Telecommunications Industry; Europe; European Union
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      Montgomery, Cynthia A., and Ashley V. Whillans. "France Télécom (A): A Challenging Restructuring." Harvard Business School Case 721-420, December 2020.
      • November 24, 2020
      • Article

      4 Strategies to Make Telehealth Work for Elderly Patients

      By: Umar Ikram, Susanna Gallani, Jose F. Figueroa and Thomas W. Feeley
      As providers have ramped up their use of telehealth during the COVID-19 pandemic, one group—the elderly—has experienced particular challenges in adopting the technologies. This article describes the strategies four innovative provider organizations have used to engage...  View Details
      Keywords: Telehealth; Health Pandemics; Health Care And Treatment; Online Technology; Age; Technology Adoption; strategy
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      Ikram, Umar, Susanna Gallani, Jose F. Figueroa, and Thomas W. Feeley. "4 Strategies to Make Telehealth Work for Elderly Patients." Harvard Business Review Digital Articles (November 24, 2020).
      • 2020
      • Working Paper

      How Do CEOs Make Strategy?

      By: Mu-Jeung Yang, Michael Christensen, Nicholas Bloom, Raffaella Sadun and Jan Rivkin
      We explore the critical question of how executives make strategic decisions. Utilizing a new survey of 262 CEO alumni of Harvard Business School, we gather evidence on four aspects of each executive’s business strategy: its overall structure, its formalization, its...  View Details
      Keywords: Productivity; Ceo; strategy; Management; Decision Making; Surveys; business Education
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      Yang, Mu-Jeung, Michael Christensen, Nicholas Bloom, Raffaella Sadun, and Jan Rivkin. "How Do CEOs Make Strategy?" Harvard Business School Working Paper, No. 21-063, October 2020.
      • November 2020
      • Teaching Note

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b Vs. B2c; B2b2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And Development strategy; business Startups; Science-based business; Health; Innovation And Invention; Marketing; Technology; business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
      • November 2020
      • Case

      HP Instant Ink: (Self) Disrupting the Consumer Printing Market

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez
      Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of...  View Details
      Keywords: Printing; Ink; Subscription Model; Customers; Hardware; Service Delivery; business Model; Disruption; Growth And Development strategy
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and George Gonzalez. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Case 521-016, November 2020.
      • November 2020
      • Case

      Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care

      By: Trevor Fetter and Kira Seiger
      This case describes the increasing investment by private equity (PE) firms in patient care and other healthcare services. The case focuses on investments in physician staffing firms and roll-up strategy investments in physician practice management (PPM). Included in...  View Details
      Keywords: business Ventures; Acquisition; Mergers And Acquisitions; business Model; Change; Disruption; Fluctuation; Trends; Customers; Customer Value And Value Chain; Ethics; Fairness; Finance; Equity; Insurance; Private Equity; Geography; Geographic Scope; Health; Health Care And Treatment; Markets; Demand And Consumers; Supply And Industry; Industry Structures; Ownership; Ownership Type; Private Ownership; Relationships; Agency Theory; business And Community Relations; business And Shareholder Relations; business And Stakeholder Relations; Networks; strategy; Competition; Consolidation; Expansion; Integration; Horizontal Integration; Vertical Integration; Value; Value Creation; Health Industry; Insurance Industry; United States
      Citation
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      Fetter, Trevor, and Kira Seiger. "Roll-Ups and Surprise Billing: Collisions at the Intersection of Private Equity and Patient Care." Harvard Business School Case 321-049, November 2020.
      • November 2020 (Revised January 2021)
      • Case

      Zipline: The World's Largest Drone Delivery Network

      By: Tarun Khanna and George Gonzalez
      Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must...  View Details
      Keywords: Drones; business Startups; Expansion; Growth And Development strategy; Governing Rules, Regulations, And Reforms; United States; Africa
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      Khanna, Tarun, and George Gonzalez. "Zipline: The World's Largest Drone Delivery Network." Harvard Business School Case 721-366, November 2020. (Revised January 2021.)
      • Article

      Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

      By: Sven Kunisch, Markus Menz and David J. Collis
      The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a...  View Details
      Keywords: Corporate strategy; Organizational Design; Organizational Structure; business Headquarters
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      Kunisch, Sven, Markus Menz, and David J. Collis. "Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective." Art. 22. Journal of Organization Design 9 (2020): 1–32.
      • October 2020
      • Teaching Plan

      Merck: COVID-19 Vaccines

      By: Willy C. Shih
      COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,...  View Details
      Keywords: Vaccines; Health Pandemics; Health Testing And Trials; Innovation And Management; Innovation strategy; Research And Development; business strategy; Pharmaceutical Industry; United States
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      Shih, Willy C. "Merck: COVID-19 Vaccines." Harvard Business School Teaching Plan 621-067, October 2020.
      • October 2020
      • Case

      Surviving Venezuela's Hyperinflation: Automercados Plaza's

      By: Alberto Cavallo, Mariana Cal and Carla Larangeira
      Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to...  View Details
      Keywords: Hyperinflation; Populism; Inflation And Deflation; Macroeconomics; Management; strategy; Organizational Change And Adaptation; business And Government Relations; Retail Industry; South America; Venezuela
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      Cavallo, Alberto, Mariana Cal, and Carla Larangeira. "Surviving Venezuela's Hyperinflation: Automercados Plaza's." Harvard Business School Case 721-014, October 2020.
      • October 2020
      • Case

      Migros Turkey: Scaling Online Operations During COVID-19 (C)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented...  View Details
      Keywords: business Model; strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate strategy; Crisis Management; Health Pandemics; Strategic Planning; Food And Beverage Industry; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations During COVID-19 (C)." Harvard Business School Case 621-062, October 2020.
      • 2020
      • Working Paper

      Accounting for Product Impact in the Consumer-Packaged Foods Industry

      By: Amanda Rischbieth, George Serafeim and Katie Trinh
      We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...  View Details
      Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; Esg; Esg (environmental, Social, Governance) Performance; Esg (environmental, Social, Governance) Performance; Esg Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; Cpg; Consumer Packaged Goods; Iwai; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility And Impact; Nutrition; Product; Safety; Consumer Products Industry
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      Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised November 2020.)
      • October 2020
      • Supplement

      OpenIDEO (B)

      By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
      In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe...  View Details
      Keywords: Innovation Competitions; Ideo; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; Social Entrepreneurship; Global Range; Collaborative Innovation And Invention; Innovation strategy; Organizational Change And Adaptation; Social And Collaborative Networks; Health Pandemics; Health; Information; business And Community Relations
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      Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
      • October 2020
      • Case

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...  View Details
      Keywords: Entrepreneurship; business strategy; Venture Capital; Health Care And Treatment; Health Disorders; Leading Change; Technology Adoption; Technology Platform; Competitive strategy; Science; Adaptation; Corporate Social Responsibility And Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing And Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020.
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