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      • Faculty Publications  (751)

      Business Startups Remove Business Startups →

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      Business Startups: Articles, Research, & Case Studies on Business Startups – HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Two Harvard Business School Startups Receive $100K to Stay in School
      → Search All HBS Web
      • January 2021
      • Case

      Jumia's Path to Profitability

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
      The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...  View Details
      Keywords: Business Model; Business Startups; Emerging Markets; Retail; For-profit Firms; Africa; Strategy; Technology Platform; Technology Adoption; Information Technology; Value Creation; Globalization; Entrepreneurship; Business Models; Competition; Expansion; Logistics; Resource Allocation; Diversification; Corporate Strategy; business Model; business startups; Emerging Markets; For-profit Firms; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021.
      • January 2021
      • Case

      Biobot Analytics

      By: Raymond Kluender, Joshua Krieger and Mitchell Weiss
      In 2017, Newsha Ghaeli and Mariana Matus were deciding whether to leave their labs at the Massachusetts Institute of Technology, put other job opportunities aside, and dive full-time into founding a wastewater analysis start-up, Biobot. Ghaeli, an architect, and Matus,...  View Details
      Keywords: Entrepreneurship; Technology; City; Data And Data Sets; Technology Industry; Utilities Industry; Health Industry; Information Technology Industry; Information Industry; Biotechnology Industry; United States; Kuwait; Korean Peninsula
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      Kluender, Raymond, Joshua Krieger, and Mitchell Weiss. "Biobot Analytics." Harvard Business School Case 821-045, January 2021.
      • December 2020
      • Supplement

      Video Interview with Rebecca Fishman Lipsey

      By: Rosabeth M. Kanter and Joyce Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Miami
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      Kanter, Rosabeth M., and Joyce Kim. "Video Interview with Rebecca Fishman Lipsey." Harvard Business School Multimedia/Video Supplement 321-705, December 2020.
      • December 2020
      • Supplement

      Video Interview with Felecia Hatcher

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Sexism; Racism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Felecia Hatcher." Harvard Business School Multimedia/Video Supplement 321-703, December 2020.
      • December 2020
      • Supplement

      Video Interview with Pandwe Gibson

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Sexism; Racism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Pandwe Gibson." Harvard Business School Multimedia/Video Supplement 321-704, December 2020.
      • December 2020
      • Supplement

      Video Interview with Maxeme Tuchman

      By: Rosabeth M. Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Entrepreneurial Ecosystems; Female Entrepreneur; Racism; Sexism; Miami
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      Kanter, Rosabeth M., and Joyce J. Kim. "Video Interview with Maxeme Tuchman." Harvard Business School Multimedia/Video Supplement 321-702, December 2020.
      • December 2020
      • Article

      Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups

      By: Maria P. Roche, Annamaria Conti and Frank T. Rothaermel
      What role do differences in founders' occupational backgrounds play in new venture performance? Analyzing a novel dataset of 2,998 founders creating 1,723 innovative startups in biomedicine, we find that the likelihood and hazard of achieving a liquidity event are...  View Details
      Keywords: Founders; Innovation; Occupational Imprinting; Academic Startups; Non-academic Startups; Founder Heterogeneity; business startups; Innovation And Invention; Performance; Demographics; Analysis
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      Roche, Maria P., Annamaria Conti, and Frank T. Rothaermel. "Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups." Special Issue on Innovative Start-Ups and Policy Initiatives. Research Policy 49, no. 10 (December 2020).
      • 2020
      • Working Paper

      Biased Sampling of Early Users and the Direction of Startup Innovation

      By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
      Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use...  View Details
      Keywords: Online Platforms; User Research; Market Platforms; business startups; Product Launch; Gender
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      Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Biased Sampling of Early Users and the Direction of Startup Innovation." Harvard Business School Working Paper, No. 21-059, November 2020.
      • November 2020
      • Teaching Note

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b Vs. B2c; B2b2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And Development Strategy; business startups; Science-based business; Health; Innovation And Invention; Marketing; Technology; business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
      • November 2020 (Revised January 2021)
      • Case

      Zipline: The World's Largest Drone Delivery Network

      By: Tarun Khanna and George Gonzalez
      Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must...  View Details
      Keywords: Drones; business startups; Expansion; Growth And Development Strategy; Governing Rules, Regulations, And Reforms; United States; Africa
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      Khanna, Tarun, and George Gonzalez. "Zipline: The World's Largest Drone Delivery Network." Harvard Business School Case 721-366, November 2020. (Revised January 2021.)
      • 2020
      • Working Paper

      Determinants of Early-Stage Startup Performance: Survey Results

      By: Thomas R. Eisenmann
      To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial...  View Details
      Keywords: startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; business startups; Failure; Surveys
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      Eisenmann, Thomas R. "Determinants of Early-Stage Startup Performance: Survey Results." Harvard Business School Working Paper, No. 21-057, October 2020.
      • October 2020
      • Teaching Note

      MobSquad

      By: Prithwiraj Choudhury, William R. Kerr, Susie L. Ma and Bailey McAfee
      Keywords: business Ventures; business startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States
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      Choudhury, Prithwiraj, William R. Kerr, Susie L. Ma, and Bailey McAfee. "MobSquad." Harvard Business School Teaching Note 821-033, October 2020.
      • October 2020
      • Technical Note

      Firing at Startups

      By: Shikhar Ghosh and Shweta Bagai
      Keywords: Firing
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      Ghosh, Shikhar, and Shweta Bagai. "Firing at Startups." Harvard Business School Technical Note 821-057, October 2020.
      • October 2020
      • Case

      Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women

      By: Rosabeth Moss Kanter and Joyce J. Kim
      Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...  View Details
      Keywords: Female Entrepreneur; Entrepreneurial Ecosystems; Inclusion; Innovation & Entrepreneurship; Racism; Sexism; Start-up; Entrepreneurship; business startups; Diversity; Gender; Race; Prejudice And Bias; Innovation And Invention; City; Culture; Miami
      Citation
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      Kanter, Rosabeth Moss, and Joyce J. Kim. "Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women." Harvard Business School Case 321-083, October 2020.
      • 2020
      • Working Paper

      Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment

      By: Shai Bernstein, Kunal Mehta and Richard Townsend
      Attracting talent is widely believed to be critical to the success of a startup. In this paper, we investigate whether potential employee interest in a startup is affected by venture capital funding. We do so by analyzing a field experiment conducted on Angel-List...  View Details
      Keywords: Startup; Funding; Venture Capital; business startups; Employees; Attitudes
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      Bernstein, Shai, Kunal Mehta, and Richard Townsend. "Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment." Harvard Business School Working Paper, No. 21-049, October 2020.
      • 2020
      • Working Paper

      Flight to Safety: How Economic Downturns Affect Talent Flows to Startups

      By: Shai Benjamin Bernstein, Richard Townsend and Ting Xu
      This paper investigates how economic downturns affect the flow of human capital to startups. Using proprietary data from AngelList Talent, we study how individuals’ online job searches and applications changed during the emergence of the COVID-19 crisis. We find that...  View Details
      Keywords: Startup Labor Market; Flight To Safety; Covid-19; Recession; business startups; Human Capital; business Cycles; Health Pandemics
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      Bernstein, Shai Benjamin, Richard Townsend, and Ting Xu. "Flight to Safety: How Economic Downturns Affect Talent Flows to Startups." Harvard Business School Working Paper, No. 21-045, September 2020.
      • October 2020
      • Case

      Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress

      By: Elie Ofek and Lia Weiner
      In Israel of 2020 the demand for software engineers was endless. Meanwhile just miles away, Palestinian universities were graduating 3,000 engineers a year, and many of them could not find jobs in the still nascent Palestinian tech sector. Could these dots be...  View Details
      Keywords: Geopolitics; Technology Ecosystem; Software Engineers; Technology; Software; business startups; International Relations; Cooperation; Opportunities; Problems And Challenges; Technology Industry; Israel; Palestinian State
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      Ofek, Elie, and Lia Weiner. "Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress." Harvard Business School Case 521-046, October 2020.
      • September 2020
      • Case

      The Black New Venture Competition

      By: Karen Mills, Jeffrey J. Bussgang, Martin Sinozich and Gabriella Elanbeck
      Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for...  View Details
      Keywords: Startup; Start-up; Startup Financing; startups; Start-ups; African-american Protagonist; African-american Entrepreneurs; African-american Investors; African-americans; African-american Women; Black Leadership; Black Inventors; Black Entrepreneurs; Harvard Business School; Harvard; Business And Society; Early Stage Funding; Early Stage Finance; Technology Entrepreneurship; Discrimination; Technology Ventures; Entrepreneurial Finance; Entrepreneurial Financing; business Plan; business startups; business Ventures; business Growth And Maturation; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small business; Leadership; Technology; Competition; Technology Industry
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      Mills, Karen, Jeffrey J. Bussgang, Martin Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Case 821-029, September 2020.
      • September 2020
      • Case

      Disrupting Justice at RightNow: Persevere, Pivot or Perish

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,...  View Details
      Keywords: Legal Aspects Of Business; Startup; Teams; Pivot; Financing; Entrepreneurship; Law; Venture Capital; business startups; Financing And Loans; business Model; Organizational Change And Adaptation; Legal Services Industry; Germany
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      Ghosh, Shikhar, and Amir Reza Rezvani. "Disrupting Justice at RightNow: Persevere, Pivot or Perish." Harvard Business School Case 821-027, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: business startups; business Model; Customer Satisfaction; Fairness; Values And Beliefs; Price; Profit; Revenue; Investment; Government Legislation; business History; Compensation And Benefits; Resignation And Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; Market Entry And Exit; Two-sided Platforms; Product Design; Organizational Culture; Problems And Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile Technology; Technology Platform; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
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      Are you looking for?

      Business Startups: Articles, Research, & Case Studies on Business Startups – HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Two Harvard Business School Startups Receive $100K to Stay in School
      → Search All HBS Web
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