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- April 2022 (Revised May 2022)
- Case
Mastercard Labs (A) (Abridged)
By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify...
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Keywords:
Organizational Behavior;
Culture;
Organizational Culture;
Culture Change;
Organizational Adaptation;
Organizational Effectiveness;
Alignment;
Leadership;
Leadership Development;
Innovation;
Innovation Ecosystems;
Diversity;
Collaboration;
Co-creation;
Learning Organizations;
Empowerment;
Ecosystem;
Agility;
Prototype;
Experiment;
Partnerships;
Operating Model;
Risk Management;
Metrics;
Payments;
Financial Inclusion;
Financial Industry;
Ambidexterity;
Corporate Innovation;
Innovation Lab;
Accelerator;
Start-up;
Intrapreneurship;
Competitive Strategy;
Business Model;
Technological Innovation;
Growth and Development Strategy;
Digital Transformation
- March 2022
- Case
The Future of Start-Up Chile
By: Prithwiraj Choudhury, Ruth Costas and Pedro Levindo
In 2021, public accelerator program Start-Up Chile, which ten years earlier had created a global buzz, might be losing its competitive edge to similar programs or one-year visas for digital nomads offered by other countries. The case follows SUP’s CEO, Angeles Romo, as...
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Keywords:
Entrepreneurship;
Cultural Entrepreneurship;
Social Entrepreneurship;
Disruptive Innovation;
Innovation Leadership;
Disruption;
Knowledge Dissemination;
Knowledge Sharing;
Business Education;
Emerging Markets;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Economies and Regions;
Globalized Markets and Industries;
Government Administration;
Recruitment;
Job Design and Levels;
Human Capital;
Leading Change;
Business and Government Relations;
Groups and Teams;
Networks;
Social and Collaborative Networks;
Public Administration Industry;
Latin America;
Chile
- January 2022
- Case
TotalEnergies’ Investment in Hyzon Motors
By: Vikram S. Gandhi and David Lane
In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,...
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Keywords:
Business Units;
Communication Intention and Meaning;
Renewable Energy;
Venture Capital;
Growth and Development Strategy;
Market Design;
Standards;
Commercialization;
Investment Portfolio;
Market Transactions;
Energy Industry;
Financial Services Industry;
Transportation Industry;
Europe;
New York (city, NY)
- January 2022
- Supplement
Uber in China (C): The Cost of Success for Didi
By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014....
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Keywords:
China;
Uber;
Didi Chuxing;
Start-up Growth;
Regulation;
Ride-sharing;
Transportation;
Business Startups;
Business and Government Relations;
Cross-Cultural and Cross-Border Issues;
Growth and Development;
Policy;
Competition;
Laws and Statutes;
Transportation Industry;
Technology Industry;
China
- November 2021 (Revised January 2022)
- Case
Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center
By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on...
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- August 2021 (Revised February 2022)
- Case
Lexoo: Building a Long-Lasting Platform (Abridged)
By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized...
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- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...
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Keywords:
Agility;
Ecosystem;
Innovation Ecosystems;
Crowdsourcing;
Open Innovation;
Partnership;
Government;
Collaboration;
Co-creation;
Purpose;
Impact;
Social Impact;
Movement;
Organizational Behavior;
Organizational Ambidexterity;
Ambidexterity;
Culture;
Culture Change;
Global Teams;
Experimentation;
Space;
Airline Industry;
Start-up;
Platform Business;
Platform Strategy;
Platform;
Digital;
Robotics;
Robots;
Mobility;
Strategy;
COVID-19;
Intrapreneurship;
Public-private Partnership;
XPRIZE;
Space Industry;
Avatar;
Telepresence;
Innovation Lab;
Innovation and Invention;
Technological Innovation;
Partners and Partnerships;
Collaborative Innovation and Invention;
Alignment;
Leadership;
Leading Change;
Diversity;
Organizational Culture;
Change Management;
Entrepreneurship;
Transportation Industry;
Aerospace Industry;
Japan
- June 2021
- Case
Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)
By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not...
View Details
Keywords:
Agility;
Ecosystem;
Innovation Ecosystems;
Innovation;
Crowdsourcing;
XPRIZE;
Open Innovation;
Partnership;
Government;
Collaboration;
Co-creation;
Purpose;
Impact;
Social Impact;
Movement;
Organizational Behavior;
Organizational Ambidexterity;
Ambidexterity;
Culture;
Culture Change;
Global Teams;
Experimentation;
Space;
Space Industry;
Airline Industry;
Start-up;
Platform Business;
Platform Strategy;
Platform;
Digital;
Robotics;
Robots;
Avatar;
Telepresence;
Innovation Lab;
Mobility;
COVID-19;
Intrapreneurship;
Public-private Partnership;
Innovation and Invention;
Technological Innovation;
Partners and Partnerships;
Collaborative Innovation and Invention;
Alignment;
Leadership;
Leading Change;
Diversity;
Organizational Culture;
Change Management;
Strategy;
Entrepreneurship;
Transportation Industry;
Aerospace Industry;
Japan
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds...
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- March 2021
- Teaching Plan
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to...
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Keywords:
Analytics;
Startup;
Start-up;
Startup Financing;
Financing;
Startups;
Start-ups;
Business And Community;
Business And Society;
Business Growth;
Discrimination;
Women;
Women-owned Businesses;
African Americans;
African-american Entrepreneurs;
African-american Investors;
African-American Protagonist;
African-American Women;
Early Stage Funding;
Early Stage;
Innovation ＆ Entrepreneurship;
Innovation Competitions;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition
- March 2021 (Revised January 2022)
- Case
Mary Kay Ash: Changing the World
By: Robert Simons and Shirley Sun
This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants...
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- February 2021 (Revised June 2021)
- Case
Bairong and the Promise of Big Data
By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and...
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- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2B Vs. B2C;
B2B2C;
Health ＆ Wellness;
AI;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
DTC;
Direct To Consumer Marketing;
US Health Care;
＂USA,＂;
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Information Technology;
Business Growth and Maturation;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food and Beverage Industry;
Israel;
United States
- October 2020
- Case
Unison Capital Korea: Gong Cha
By: Victoria Ivashina and Sangyun Lee
In the Spring of 2017, Soomin Kim, Founding Partner of Unison Capital Korea, and his team were debating the potential exit of Unison Capital Korea’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced...
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- October 2020 (Revised April 2021)
- Case
Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women
By: Rosabeth Moss Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- October 2020 (Revised June 2021)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...
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Keywords:
Entrepreneurship;
Business Strategy;
Venture Capital;
Health Care and Treatment;
Health Disorders;
Leading Change;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Science;
Adaptation;
Corporate Social Responsibility and Impact;
Crisis Management;
Social Entrepreneurship;
Ethics;
Government Legislation;
Health;
Health Testing and Trials;
Health Pandemics;
Consumer Products Industry;
Health Industry;
Technology Industry;
Texas;
United States
- September 2020
- Case
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for...
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Keywords:
Startup;
Start-up;
Startup Financing;
Startups;
Start-ups;
African-American Protagonist;
African-american Entrepreneurs;
African-american Investors;
African-Americans;
African-American Women;
Black Leadership;
Black Inventors;
Black Entrepreneurs;
Harvard Business School;
Harvard;
Business And Society;
Early Stage Funding;
Early Stage Finance;
Technology Entrepreneurship;
Discrimination;
Technology Ventures;
Entrepreneurial Finance;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Business Ventures;
Financing and Loans;
Business Growth and Maturation;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition;
Technology Industry
- September 2020
- Teaching Plan
Harlem Capital: Changing the Face of Entrepreneurship
By: George Serafeim
Jarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their MBA program fund raising for their start-up venture capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the principle that addressing the...
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Keywords:
Venture Capital Firm Compensation;
Entrepreneurial Finance;
Entrepreneurial Financing;
Black Entrepreneurs;
Black Leadership;
Black Inventors;
Inclusion;
Minority-owned Businesses;
Race And Ethnicity;
Race Characteristics;
Entrepreneurship;
Venture Capital;
Diversity;
Race;
Gender;
Mission and Purpose;
Social Enterprise;
Financial Services Industry;
United States
- August 2020 (Revised January 2022)
- Case
1928 Diagnostics: Fighting Antibiotics Resistance
By: Ariel D. Stern and Daniela Beyersdorfer
In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in...
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Keywords:
Health Care and Treatment;
Entrepreneurship;
Leadership;
Science-Based Business;
Growth and Development Strategy;
Business Growth and Maturation;
Business Model;
Information Technology;
Digital Platforms;
Health Disorders;
Market Entry and Exit;
Value Creation;
Business and Stakeholder Relations;
Health Industry;
Medical Devices and Supplies Industry;
Technology Industry;
Europe;
Sweden
- August 2020 (Revised June 2021)
- Case
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of...
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