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      Business Models Remove Business Models →

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      On Testing Business Models
      GenapSys: Business Models for the Genome
      → Search All HBS Web
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: business model; Decision Making; Entrepreneurship; Innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Technology; Software; Technology Platform; Apparel And Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021
      • Tutorial

      Assessing Prediction Accuracy of Machine Learning Models

      By: Michael Toffel and Natalie Epstein
      This video describes how to assess the accuracy of machine learning prediction models, primarily in the context of machine learning models that predict binary outcomes, such as logistic regression, random forest, or nearest neighbor models. After introducing and...  View Details
      Keywords: Machine Learning; Statistics; Experiments
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      Toffel, Michael, and Natalie Epstein. Assessing Prediction Accuracy of Machine Learning Models. Harvard Business School Tutorial 621-706, February 2021.
      • February 2021 (Revised February 2021)
      • Case

      World of Dreams Entertainment Group: Building a Resilient Business

      By: Lynda M. Applegate, Sarah Endline and Michael Norris
      In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a...  View Details
      Keywords: Television Entertainment; Media; Social Issues; Sports; Entertainment And Recreation Industry; United States; California; Los Angeles
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      Applegate, Lynda M., Sarah Endline, and Michael Norris. "World of Dreams Entertainment Group: Building a Resilient Business." Harvard Business School Case 821-039, February 2021. (Revised February 2021.)
      • February 2021
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace was growing rapidly in the tri-state area. The Co-Founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...  View Details
      Keywords: E-commerce; E-commerce Strategy; Mobile; Digital Marketing; Word-of-mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Market Platforms; Marketing Channels; Online Advertising; Consumer Behavior; Acquisition; Growth And Development Strategy; Two-sided Platforms; Customer Focus And Relationships; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, Ny); New York (state, Us)
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021.
      • February 2021
      • Case

      Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa

      By: Lynda M. Applegate, Frank V. Cespedes and Michael Norris
      In 2020, Mike Heyink and Maya Stewart, co-founders of the Pay-as-you-Go Solar company Yellow were considering how to grow their startup. They had achieved some success in their first market, Malawi, and had recently entered Uganda, where business was slower. What did...  View Details
      Keywords: business model; business Startups; Developing Countries And Economies; Alternative Energy; Renewable Energy; Social Entrepreneurship; Green Technology; Salesforce Management; Diversification; Expansion; Energy Industry; Africa; South Africa; Malawi; Uganda
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      Applegate, Lynda M., Frank V. Cespedes, and Michael Norris. "Yellow Digital Retailers, Ltd.: Providing Solar Electricity to Transform Rural Africa." Harvard Business School Case 821-041, February 2021.
      • February 03, 2021
      • Article

      Reimagining the Balanced Scorecard for the ESG Era

      By: Robert S. Kaplan and David McMillan
      Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining...  View Details
      Keywords: Esg (environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; business model; business And Stakeholder Relations
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      Kaplan, Robert S., and David McMillan. "Reimagining the Balanced Scorecard for the ESG Era." Harvard Business Review Digital Articles (February 3, 2021).
      • 2021
      • Working Paper

      FinTech Lending and Cashless Payments

      By: Boris Vallée, Pulak Ghosh and Yao Zeng
      This study provides a new perspective to understand the rise and future potential of FinTech lending by linking it to the informational role of cashless payments. We uncover both theoretically and empirically a synergy between FinTech lending and cashless payments....  View Details
      Keywords: Fintech; Lending; Payments; Data Sharing; Financing And Loans; Technology; Banks And Banking; business model
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      Vallée, Boris, Pulak Ghosh, and Yao Zeng. "FinTech Lending and Cashless Payments." Working Paper, February 2021.
      • January 2021
      • Case

      Bespoken Spirits: Disrupting Distilling

      By: Benjamin C. Esty and Daniel Fisher
      On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...  View Details
      Keywords: business Ventures; business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands And Branding; business model; Consumer Products Industry; Food And Beverage Industry; Service Industry; United States; California
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      Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Case 721-419, January 2021.
      • January 2021
      • Supplement

      Bespoken Spirits: Disrupting Distilling

      By: Benjamin C. Esty and Daniel Fisher
      On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...  View Details
      Keywords: business Ventures; business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands And Branding; business model; Consumer Products Industry; Food And Beverage Industry; Service Industry; United States; California
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      Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Spreadsheet Supplement 721-852, January 2021.
      • January 2021
      • Case

      Eaton Corporation: Portfolio Transformation and the Cost of Capital (Abridged)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to...  View Details
      Keywords: Mergers And Acquisitions; business Conglomerates; business Divisions; Cost Of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic Of Ireland
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "Eaton Corporation: Portfolio Transformation and the Cost of Capital (Abridged)." Harvard Business School Case 221-070, January 2021.
      • January 2021
      • Supplement

      Eaton Corporation: Portfolio Transformation and The Cost of Capital (Abridged)

      By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
      In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to...  View Details
      Keywords: Mergers And Acquisitions; business Conglomerates; business Divisions; Cost Of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic Of Ireland
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      Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "Eaton Corporation: Portfolio Transformation and The Cost of Capital (Abridged)." Harvard Business School Spreadsheet Supplement 221-708, January 2021.
      • January 2021
      • Case

      iOpenEye: Theater and #MeToo in Nigeria

      By: Caroline M. Elkins, Tarun Khanna and Joyce J. Kim
      In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”...  View Details
      Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Entertainment; Social Issues; Health Pandemics; Organizational Change And Adaptation; business model; Nigeria
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      Elkins, Caroline M., Tarun Khanna, and Joyce J. Kim. "iOpenEye: Theater and #MeToo in Nigeria." Harvard Business School Case 321-111, January 2021.
      • January 2021 (Revised January 2021)
      • Case

      Juno (A): Leveraging Student Power

      By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
      In March 2020, Chris Abkarians and Nikhil Agarwal were in the midst of preparing the annual auction for their student loan assistance startup, Juno. Both current MBA students at Harvard Business School, the duo founded Juno in 2018 to leverage student bargaining power...  View Details
      Keywords: Decision Making; Decision Choices And Conditions; Decisions; Cost Vs Benefits; Education; Higher Education; Finance; Borrowing And Debt; Strategy; Adaptation; Alignment; Negotiation; Agreements And Arrangements; Negotiation Participants; Negotiation Process; Negotiation Tactics; Negotiation Deal; Negotiation Offer; Negotiation Types; Financial Services Industry; Education Industry; North And Central America; United States; Massachusetts; Boston
      Citation
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      Schwartzstein, Joshua, Kathleen L. McGinn, and Amy Klopfenstein. "Juno (A): Leveraging Student Power." Harvard Business School Case 921-032, January 2021. (Revised January 2021.)
      • January 2021
      • Supplement

      Barbara Krakow Gallery (B): Art and the Pandemic

      By: Jose B. Alvarez and David Lane
      Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic.  View Details
      Keywords: Art Market; Covid-19; Arts; business model; Change Management; Trends; Communication; Customer Focus And Relationships; Human Resources; Marketing; Distribution Channels; Outcome Or Result; Health Pandemics; Fine Arts Industry
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      Alvarez, Jose B., and David Lane. "Barbara Krakow Gallery (B): Art and the Pandemic." Harvard Business School Supplement 521-031, January 2021.
      • January 2021
      • Technical Note

      Business Model Ideation

      By: Stig Leschly and Benjamin Henkes
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      Leschly, Stig, and Benjamin Henkes. "Business Model Ideation." Harvard Business School Technical Note 821-071, January 2021.
      • January 2021
      • Case

      mPharma (A)

      By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
      mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business...  View Details
      Keywords: Strategy; Entrepreneurship; Acquisition; Health; business model; Health Industry; Technology Industry; Ghana
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      Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (A)." Harvard Business School Case 721-428, January 2021.
      • January 2021
      • Supplement

      mPharma (B)

      By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
      mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business...  View Details
      Keywords: Strategy; Health; Entrepreneurship; business model; Health Industry; Technology Industry; Ghana
      Citation
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      Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (B)." Harvard Business School Supplement 721-429, January 2021.
      • January 2021 (Revised January 2021)
      • Case

      Jumia's Path to Profitability

      By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
      The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...  View Details
      Keywords: Retail; Business Models; business model; business Startups; Emerging Markets; For-profit Firms; Strategy; Technology Platform; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
      Citation
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      Casadesus-Masanell, Ramon, Pippa Tubman Armerding, and Gamze Yucaoglu. "Jumia's Path to Profitability." Harvard Business School Case 721-355, January 2021. (Revised January 2021.)
      • Winter 2021
      • Article

      How Would-Be Category Kings Become Commoners

      By: Rory McDonald and Keith Krach
      Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on...  View Details
      Keywords: New Markets; Innovation And Invention; Innovation Strategy; business model
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      McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021).
      • 2021
      • Working Paper

      Real Credit Cycles

      By: Pedro Bordalo, Nicola Gennaioli, Andrei Shleifer and Stephen J. Terry
      We incorporate diagnostic expectations, a psychologically founded model of overreaction to news, into a workhorse business cycle model with heterogeneous firms and risky debt. A realistic degree of diagnosticity, estimated from the forecast errors of managers of US...  View Details
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      Bordalo, Pedro, Nicola Gennaioli, Andrei Shleifer, and Stephen J. Terry. "Real Credit Cycles." NBER Working Paper Series, No. 28416, January 2021.
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