Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (6) Arrow Down
Filter Results : (6) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (9)
    • Faculty Publications  (6)

    Show Results For

    • All HBS Web  (9)
      • Faculty Publications  (6)

      Bundesliga Remove Bundesliga →

      Page 1 of 6 Results

      Are you looking for?

      → Search All HBS Web
      • November 2019
      • Teaching Note

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
      Citation
      Purchase
      Related
      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
      • October 2019
      • Supplement

      TSG Hoffenheim: Football in the Age of Analytics (B)

      By: Feng Zhu, Sascha L. Schmidt, Karim R. Lakhani and Sebastian Koppers
      Supplement for the (A) case (HBS No. 616-010).  View Details
      Keywords: Football; Soccer; Bundesliga; Analytics; Innovation; Innovation And Strategy
      Citation
      Purchase
      Related
      Zhu, Feng, Sascha L. Schmidt, Karim R. Lakhani, and Sebastian Koppers. "TSG Hoffenheim: Football in the Age of Analytics (B)." Harvard Business School Supplement 620-055, October 2019.
      • December 2018
      • Teaching Note

      Bayern Munich in China

      By: Karim Lakhani and Sascha L. Schmidt
      Teaching Note for HBS No. 617-025.  View Details
      Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
      Citation
      Purchase
      Related
      Lakhani, Karim, and Sascha L. Schmidt. "Bayern Munich in China." Harvard Business School Teaching Note 619-037, December 2018.
      • November 2018
      • Case

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...  View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
      Citation
      Educators
      Purchase
      Related
      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
      • November 2016
      • Case

      Bayern Munich in China

      By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
      In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base?  View Details
      Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
      Citation
      Educators
      Purchase
      Related
      Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
      • August 2015 (Revised May 2017)
      • Case

      TSG Hoffenheim: Football in the Age of Analytics

      By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
      In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small...  View Details
      Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
      Citation
      Educators
      Purchase
      Related
      Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
      • 1

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College