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    • All HBS Web  (2,441)
      • Faculty Publications  (319)

      Budgets And Budgeting Remove Budgets And Budgeting →

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      Budgets and Budgeting
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Budgeting, Psychological Contracts, and Budgetary Misreporting
      → Search All HBS Web
      • January 2021
      • Case

      Aster DM Healthcare: Budgeting for a Crisis

      By: V.G. Narayanan and Amy Klopfenstein
      In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had...  View Details
      Keywords: Decision Making; Decisions; Forecasting And Prediction; Judgments; Decision Choices And Conditions; Cost Vs Benefits; budgets And budgeting; Health Pandemics; Health Industry; Asia; India; United Arab Emirates; Dubai
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      Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budgeting for a Crisis." Harvard Business School Case 121-001, January 2021.
      • January 2021
      • Supplement

      Aster DM Healthcare: Budget Exercise

      By: V.G. Narayanan and Amy Klopfenstein
      In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had...  View Details
      Keywords: Decision Making; Decisions; Forecasting And Prediction; Judgments; Decision Choices And Conditions; Cost Vs Benefits; Finance; Borrowing And Debt; Financial Institutions; Banks And Banking; Financial Condition; Financial Liquidity; Accounting; budgets And budgeting; Management; Crisis Management; Health Pandemics; Health Industry; Asia; India; United Arab Emirates; Dubai
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      Narayanan, V.G., and Amy Klopfenstein. "Aster DM Healthcare: Budget Exercise." Harvard Business School Spreadsheet Supplement 121-025, January 2021.
      • January 2021 (Revised January 2021)
      • Case

      THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

      By: Jill Avery, Ayelet Israeli and Emma von Maur
      THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...  View Details
      Keywords: Data; Data Analytics; Artificial Intelligence; Ai; Ai Algorithms; Ai Creativity; Fashion; Retail; Retail Analytics; Digital Marketing; E-commerce; E-commerce Strategy; Platform; Platforms; Marketing Strategy; Brands And Branding; Consumer Behavior; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; Marketing Channels; "marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Data And Data Sets; Analysis; Creativity; Marketing Strategy; Brands And Branding; Consumer Behavior; Demand And Consumers; Forecasting And Prediction; Online Advertising; Online Technology; Mobile Technology; Fashion Industry; Retail Industry; Apparel And Accessories Industry; Consumer Products Industry; United States
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      Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised January 2021.)
      • November 2020
      • Case

      Community-First Public Safety

      By: Mitchell B. Weiss and Sarah Mehta
      How many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short...  View Details
      Keywords: Race; Law Enforcement; Governance; Decision Making; Public Administration Industry; United States; Minnesota; Saint Paul
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      Weiss, Mitchell B., and Sarah Mehta. "Community-First Public Safety." Harvard Business School Case 821-005, November 2020.
      • October 2020
      • Case

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...  View Details
      Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care And Treatment; Health Disorders; Leading Change; Technology Adoption; Technology Platform; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility And Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing And Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020.
      • September 2020
      • Case

      Chip and Joanna Gaines' Magnolia Network

      By: Anita Elberse and Julia McNicholas
      Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...  View Details
      Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation And Invention; Marketing; Strategy; Entertainment And Recreation Industry; Media And Broadcasting Industry
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      Elberse, Anita, and Julia McNicholas. "Chip and Joanna Gaines' Magnolia Network." Harvard Business School Case 521-044, September 2020.
      • September 2, 2020
      • Article

      What Really Prevents Companies from Thriving in a Recession

      By: Ranjay Gulati and Mark Wiedman
      Even in the best of times, many companies fail to fund and staff new opportunities. As decades of research have shown, leaders fear threats to their status and power and so become attached to existing businesses and budgets, regarding them as entitlements and as a...  View Details
      Keywords: Recessions; Resource Allocation; budgets And budgeting
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      Gulati, Ranjay, and Mark Wiedman. "What Really Prevents Companies from Thriving in a Recession." Harvard Business Review Digital Articles (September 2, 2020).
      • August 2020 (Revised January 2021)
      • Case

      Digital Marketing at HBS Online

      By: Sunil Gupta and Rajiv Lal
      In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to...  View Details
      Keywords: Marketing Strategy; Advertising; Online Advertising; Marketing Channels; Brands And Branding; Business Education; Education Industry; United States; Boston
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      Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised January 2021.)
      • August 2020
      • Case

      Beyond Beer: Brewing Innovation at Molson Coors

      By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
      In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis...  View Details
      Keywords: budgets And budgeting; Joint Ventures; Ethics; Cross-cultural And Cross-border Issues; Disruptive Innovation; Innovation Strategy; Market Entry And Exit; Food And Beverage Industry; United States; Canada; Colorado
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      van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020.
      • April 2020
      • Case

      Promoting Land and Nature Jerky

      By: John A. Quelch and Katherine B. Hartman
      Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine...  View Details
      Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food And Beverage Industry
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      Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
      • 2020
      • Book

      The Power of Experiments: Decision-Making in a Data-Driven World

      By: Michael Luca and Max H. Bazerman
      Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an...  View Details
      Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Data And Data Sets; Management Analysis, Tools, And Techniques
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      Luca, Michael, and Max H. Bazerman. The Power of Experiments: Decision-Making in a Data-Driven World. Cambridge, MA: MIT Press, 2020.
      • March 2020
      • Article

      The Role of Numbers in the Customer Journey

      By: Shelle Santana, Manoj Thomas and Vicki Morwitz
      At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand...  View Details
      Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior
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      Santana, Shelle, Manoj Thomas, and Vicki Morwitz. "The Role of Numbers in the Customer Journey." Journal of Retailing 96, no. 1 (March 2020): 138–154.
      • March–April 2020
      • Article

      Building A Culture of Experimentation

      By: Stefan Thomke
      Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but...  View Details
      Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation And Invention; Online Technology; Attitudes; Decision Making; Change; Leadership
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      Thomke, Stefan. "Building A Culture of Experimentation." Harvard Business Review 98, no. 2 (March–April 2020): 40–48.
      • January 2020
      • Article

      Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement

      By: O. Allin, RD Urman, AF Edwards, JD Blitz, KJ Pfeifer, TW Feeley and AM Bader
      A shift in health care payment models from volume toward value-based incentives will require deliberate input into systems development from both perioperative clinicians and administrators to ensure appropriate recognition of the value of all services...  View Details
      Keywords: Value-based Health Care; Outcomes; Time-driven Activity-based Costing; Health Care And Treatment; Cost Management; Value; Activity Based Costing And Management
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      Allin, O., RD Urman, AF Edwards, JD Blitz, KJ Pfeifer, TW Feeley, and AM Bader. "Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement." Journal of Medical Systems 44, no. 1 (January 2020).
      • November 2019
      • Case

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...  View Details
      Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital budgeting; Environmental Sustainability; Governing Rules, Regulations, And Reforms; Governance Compliance; Shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Case 220-003, November 2019.
      • November 2019
      • Supplement

      Hapag-Lloyd AG: Complying with IMO 2020

      By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emer Moloney
      A new environmental regulation known as IMO 2020 was creating what one industry analyst called “the biggest shakeup for the oil and shipping industries in decades.” According to the new regulation, all ocean-going ships would have to limit their sulfur emissions by...  View Details
      Keywords: Valuation; Ship Transportation; Strategic Planning; Game Theory; Pollutants; Supply Chain; Corporate Accountability; Capital budgeting; Environmental Sustainability; Shipping Industry; Transportation Industry; Germany
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      Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emer Moloney. "Hapag-Lloyd AG: Complying with IMO 2020." Harvard Business School Spreadsheet Supplement 220-713, November 2019.
      • August 2019
      • Case

      Creating Accountability in Afghanistan

      By: Jonas Heese, Gerardo Pérez Cavazos, Eugene F. Soltes and Grace Liu
      By early 2019, the United States had contributed $132 billion to the Afghan reconstruction. John Sopko, in his role as the Special Inspector General for Afghan Reconstruction (SIGAR), was in charge of providing accountability for U.S. aid funding. Sopko’s oversight...  View Details
      Keywords: Auditing; Fraud; Accountability; Crime And Corruption; Law Enforcement; Governance; Infrastructure; Information; Networks; Strategy; Afghanistan
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      Heese, Jonas, Gerardo Pérez Cavazos, Eugene F. Soltes, and Grace Liu. "Creating Accountability in Afghanistan." Harvard Business School Case 120-024, August 2019.
      • July 2019 (Revised August 2020)
      • Case

      Peabody Essex Museum: What Next?

      By: V. Kasturi Rangan and Jeffrey F. Rayport
      The case describes the 25-year transformation of Peabody Essex Museum, which was created in 1993 by the merger of two sub-scale predecessor cultural institutions, operating since 1799, in Salem, Massachusetts. Dan Monroe, its founding CEO, began a process of building...  View Details
      Keywords: Museums; Strategy; Leadership; Transformation; Innovation Leadership; Strategic Planning
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      Rangan, V. Kasturi, and Jeffrey F. Rayport. "Peabody Essex Museum: What Next?" Harvard Business School Case 520-009, July 2019. (Revised August 2020.)
      • June 2019 (Revised November 2019)
      • Case

      Malaysia: An 'Asian Tiger' Reawakens

      By: Richard H. K. Vietor
      On May 9, 2018, in an extraordinary upset, Mahathir Mohamad again became Malaysia’s Prime Minister. Najib Razak, who had headed the government since 2009, had been swept up in the 1MDB scandal—perhaps the biggest state-corruption incident in history. Although...  View Details
      Keywords: Government And Politics; Crime And Corruption; Financial Crisis; Business And Government Relations; Economy; Leading Change; Malaysia
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      Vietor, Richard H. K. "Malaysia: An 'Asian Tiger' Reawakens." Harvard Business School Case 719-073, June 2019. (Revised November 2019.)
      • 2010
      • Article

      Budgeting, Psychological Contracts, and Budgetary Misreporting

      By: Susanna Gallani, Ranjani Krishnan, Eric J. Marinich and Michael D. Shields
      This study examines the effect of psychological contract breach on budgetary misreporting. Psychological contracts are mental models or schemas that govern how employees understand their exchange relationships with their employers. Psychological contract breach leads...  View Details
      Keywords: budgeting; Psychological Contracts; Misreporting; budgets And budgeting; Employees; Trust
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      Gallani, Susanna, Ranjani Krishnan, Eric J. Marinich, and Michael D. Shields. "Budgeting, Psychological Contracts, and Budgetary Misreporting." Management Science 65, no. 6 (June 2019): 2924–2945.
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      Budgets and Budgeting
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Budgeting, Psychological Contracts, and Budgetary Misreporting
      → Search All HBS Web
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