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- August 2021
- Case
Camera IQ: Building Augmented Reality Brand Experiences in Social Media
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Social Media;
Digital Marketing;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Online Advertising;
Online Technology;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Advertising Industry;
United States
- April 2021
- Case
Glass-Shattering Leaders: Barbara Hackman Franklin
By: Boris Groysberg and Colleen Ammerman
Barbara Hackman Franklin was one of the first women to earn an MBA from Harvard Business School. She went on to break barriers in the private and public sectors, rising to leadership positions in business and government. In the 1970s, she led a successful White House...
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- April 2021
- Case
Glass-Shattering Leaders: Michele Hooper
By: Boris Groysberg and Colleen Ammerman
Michele Hooper joined the board of the Dayton-Hudson Corporation when she was in her late thirties, becoming the company’s youngest director as well as the only woman and the only person of color in the boardroom. Such “firsts” were not unusual for Hooper, who had been...
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- Spring 2021
- Article
Building Cities' Collaborative Muscle
By: Jorrit De Jong, Amy C. Edmondson, Mark Moore, Hannah Riley-Bowles, Jan Rivkin, Eva Flavia Martínez Orbegozo and Santiago Pulido-Gomez
The most pressing social problems facing cities today require multiagency and cross-sector solutions. We offer tools and techniques to facilitate the process of diagnosing and solving problems by breaking down silos to build up cities.
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- 2021
- Book
Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work
By: Colleen Ammerman and Boris Groysberg
Why does the gender gap persist and how can we close it? For years women have made up the majority of college-educated workers in the United States. In 2019, the gap between the percentage of women and the percentage of men in the workforce was the smallest on record....
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- March 29, 2021
- Editorial
Research: A Little Recognition Can Provide a Big Morale Boost
By: Shibeal O'Flaherty, Michael Sanders and Ashley V. Whillans
As organizations large and small face the twin challenges of increasingly strained budgets and burned out workforces, what can managers do to keep employees engaged—without breaking the bank? In this piece, the authors share new research on the power of symbolic awards...
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- March 2021
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and...
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Keywords:
SaaS;
Customer Journey;
Business Model;
Business Organization;
Change Management;
Growth and Development Strategy;
Growth Management;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Organizational Change and Adaptation;
Organizational Design;
Organizational Structure;
Technology Platform;
Online Technology;
Technology Industry;
United States
- 2021
- Book
Remote Work Revolution: Succeeding from Anywhere
By: Tsedal Neeley
The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive...
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- February 2021 (Revised June 2021)
- Case
Bairong and the Promise of Big Data
By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and...
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Keywords:
Fintech;
Big Data;
Artificial Intelligence;
Credit Scoring;
Finance;
Credit;
Business Startups;
China
- January–February 2021
- Article
Compensation Packages That Actually Drive Performance
By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
By aligning executives’ financial incentives with company strategy, a firm can inspire its management to deliver superior results. But it can be hard to get pay packages right. In this article four experts break down the key elements of compensation and explain how to...
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- 2020
- Other Teaching and Training Material
REMOTE—A Framework for Teaching Online
By: Ayelet Israeli
This article explains the REMOTE Teaching and Learning framework. I developed this framework to synthesize key insights and learnings about the digital classroom. Whether you are new to teaching online or have taught online before, this framework provides helpful...
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- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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- October 2020
- Case
LifeBank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- September 2020
- Case
Getaway
By: Ryan W. Buell and Amy Klopfenstein
Since its founding, Getaway’s service offering – tiny, modern cabins in the woods, located within a two-hour drive of major metropolitan areas – had been met with tremendous demand. Overworked and overconnected city dwellers reveled in the opportunity to take a break...
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- September 2, 2020
- Article
What Really Prevents Companies from Thriving in a Recession
By: Ranjay Gulati and Mark Wiedman
Even in the best of times, many companies fail to fund and staff new opportunities. As decades of research have shown, leaders fear threats to their status and power and so become attached to existing businesses and budgets, regarding them as entitlements and as a...
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- July 2020
- Case
Paris Saint-Germain: Building One of the World's Top Sports Brands
By: Anita Elberse and David Moreno Vicente
In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s...
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- June 2020
- Case
RBC: Transforming Transformation (A)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
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Keywords:
Service Delivery;
Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
- June 2020
- Supplement
RBC: Transforming Transformation (B)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
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Keywords:
Service Delivery;
Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
- 2020
- Book
The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy
By: Katherine M. Gehl and Michael E. Porter
- 2019
- Article
Go-Shops Revisited
By: Guhan Subramanian and Annie Zhao
A go-shop process turns the traditional M&A deal process on its head: rather than a pre-signing market canvass followed by a post-signing “no shop” period, a go-shop deal involves a limited pre-signing market check, followed by a post-signing “go shop” process to find...
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