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    • All HBS Web  (1,347)
      • Faculty Publications  (212)

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      Brazil
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Vitalia Franchise (B): Vitalia Brasil
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      • January 2021
      • Supplement

      A Half-Deal

      By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
      In June 2020, XP and Itaú faced intensified competition and tension in their partnership, with the latter owning a minority stake at XP. Two years earlier, in May 2017, Itaú had announced it would acquire 49.9% of XP for $1.8 billion, followed by three additional...  View Details
      Keywords: Fintech; Financing Strategy; Competition; Competition; Latin America; brazil
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      Di Maggio, Marco, Pedro Levindo, and Carla Larangeira. "A Half-Deal." Harvard Business School Supplement 221-058, January 2021.
      • December 2020
      • Case

      XP: Dual Track Financing Alternatives

      By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
      XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the...  View Details
      Keywords: Expansion; Latin America; brazil
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      Di Maggio, Marco, Pedro Levindo, and Carla Larangeira. "XP: Dual Track Financing Alternatives." Harvard Business School Case 221-029, December 2020.
      • September 2020
      • Case

      Lojas Americanas: Project DNA and the 'People Machine'

      By: Boris Groysberg, Eric Lin and Sarah L. Abbott
      Lojas Americanas (“Americanas”) was one of the largest retailers in Brazil. Via its stores, digital platform and Innovation Engine, the company served more than 38 million people. In recent years, Americanas had enjoyed rapid growth; growing from 98 stores in 2001 to...  View Details
      Keywords: Retail; Data Analytics; Growth And Development; Data And Data Sets; Analysis; Training; Performance; Employees; Management; Human Resources; Leadership Development; Retail Industry; brazil
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      Groysberg, Boris, Eric Lin, and Sarah L. Abbott. "Lojas Americanas: Project DNA and the 'People Machine'." Harvard Business School Case 421-038, September 2020.
      • 2020
      • Working Paper

      Uncovering Inequalities in Time-Use and Well-Being during COVID-19: A Multi-Country Investigation

      By: Laura M. Giurge, Ayse Yemiscigil, Joseph Sherlock and Ashley V. Whillans
      The COVID-19 global pandemic continues to alter how people spend their time, with possible downstream consequences for subjective well-being. Using diverse samples from the United States, Canada, Denmark, Brazil, and Spain (n = 30,018) and following a preregistered...  View Details
      Keywords: Time-use; Subjective Well-being; Covid-19; Health Pandemics; Work-life Balance; Gender; Equality And Inequality
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      Giurge, Laura M., Ayse Yemiscigil, Joseph Sherlock, and Ashley V. Whillans. "Uncovering Inequalities in Time-Use and Well-Being during COVID-19: A Multi-Country Investigation." Harvard Business School Working Paper, No. 21-037, September 2020.
      • September 2020
      • Article

      The Rise of the Investor State: State Capital in the Chinese Economy

      By: Meg Rithmire and Hao Chen
      The nature and extent of the role of the Chinese state in the economy is fundamental to many empirical and theoretical debates about that country’s political economy. We document and explain the rise of a novel form of intervention on the part of the Chinese state: the...  View Details
      Keywords: China's Political Economy; State Shareholding; State-business Relations; State Capitalism; China's Financial System; Economy; Business And Government Relations; Finance; System; China
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      Rithmire, Meg, and Hao Chen. "The Rise of the Investor State: State Capital in the Chinese Economy." Studies in Comparative International Development 55, no. 3 (September 2020): 257–277.
      • August 2020 (Revised August 2020)
      • Case

      Nubank: Democratizing Financial Services

      By: Michael Chu, Carla Larangeira and Pedro Levindo
      Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what...  View Details
      Keywords: Fintech; Financial Inclusion; Digital Banking; Credit Cards; Banks And Banking; Disruption; Expansion; Growth And Development Strategy; Financial Services Industry; South America; brazil; North America; Mexico
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      Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised August 2020.)
      • 2020
      • Working Paper

      The Rise of the Investor State: State Capital in the Chinese Economy

      By: Hao Chen and Meg Rithmire
      The nature and extent of the role of the Chinese state in the economy is fundamental to many empirical and theoretical debates about that country’s political economy. We document and explain the rise of a novel form of intervention on the part of the Chinese state: the...  View Details
      Keywords: China's Political Economy; State Shareholding; State-business Relations; State Capitalism; China's Financial System; Economy; Business And Government Relations; Finance; System; China
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      Chen, Hao, and Meg Rithmire. "The Rise of the Investor State: State Capital in the Chinese Economy." Harvard Business School Working Paper, No. 20-120, May 2020.
      • March 2020 (Revised January 2021)
      • Case

      Odebrecht's 'Transformation Journey'

      By: Suraj Srinivasan, Lynn S. Paine, Ruth Costas and Mariana Cal
      At the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regain financial...  View Details
      Keywords: Board Of Directors; Organizational Transformations; Business Ethics; Corruption; Internal Controls; Business And Government; International Business; Engineering And Construction; Family Businesses; Corporate Misconduct; Corporate Governance; Governing And Advisory Boards; Transformation; Organizational Culture; Crisis Management; Ethics; Engineering; Family Business; Crime And Corruption; Emerging Markets; Construction Industry; brazil; Latin America
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      Srinivasan, Suraj, Lynn S. Paine, Ruth Costas, and Mariana Cal. "Odebrecht's 'Transformation Journey'." Harvard Business School Case 320-002, March 2020. (Revised January 2021.)
      • January 2020
      • Case

      Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil

      By: Julie Battilana, Ruth Costas, Marissa Kimsey and Priscilla Zogbi
      Brothers André and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners—with the aspiration to improve the lives of the poor. A business-led approach to the...  View Details
      Keywords: Mission And Purpose; Social Enterprise; Entrepreneurship; Negotiation; Power And Influence; Social Issues; Conflict And Resolution; Business And Government Relations; Infrastructure; Urban Development; Real Estate Industry; brazil; Latin America
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      Battilana, Julie, Ruth Costas, Marissa Kimsey, and Priscilla Zogbi. "Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil." Harvard Business School Case 420-092, January 2020.
      • January 2020 (Revised April 2020)
      • Case

      Rumo: Infrastructure for a Healthier Economy

      By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred
      Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and...  View Details
      Keywords: Agribusiness; Plant-based Agribusiness; Customer Relationship Management; Growth And Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Transportation Industry; Agriculture And Agribusiness Industry; Latin America; brazil
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      Reinhardt, Forest L., Mariana Cal, Ruth Costas, and Natalie Kindred. "Rumo: Infrastructure for a Healthier Economy." Harvard Business School Case 720-008, January 2020. (Revised April 2020.)
      • December 2019
      • Case

      CME Group in 2019

      By: José B. Alvarez, Forest Reinhardt and Natalie Kindred
      Chicago-based CME Group is the world’s largest futures and options marketplace, with annual trading volume of over 4.8 billion contracts in 2018. This case is set in late 2019, as heightened perceptions of risk stemming from the U.S.-China trade war are driving record...  View Details
      Keywords: Financial Markets; Risk Management; Futures And Commodity Futures; Trade; Price; Competition; Risk And Uncertainty; Competitive Strategy; United States; China; brazil
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      Alvarez, José B., Forest Reinhardt, and Natalie Kindred. "CME Group in 2019." Harvard Business School Case 520-048, December 2019.
      • December 2019
      • Case

      Carroll Family Farms

      By: Forest Reinhardt, Christian Godwin and James Weber
      The Carroll Family, U.S. pig and grain farmers, needed to decide what to plant, whether to purchase land, emphasize pigs or grain, or other investments.

      Seven family members across three generations owned and operated Carroll Family Farms (CFF). In Illinois,...  View Details
      Keywords: Agribusiness; Animal-based Agribusiness; Plant-based Agribusiness; Operations; Strategy; Family Business; Asset Management; Globalization; Agriculture And Agribusiness Industry; United States; brazil; China
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      Reinhardt, Forest, Christian Godwin, and James Weber. "Carroll Family Farms." Harvard Business School Case 720-005, December 2019.
      • December 2019 (Revised April 2020)
      • Case

      Mãe Terra and Unilever (A)

      By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi
      The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B...  View Details
      Keywords: Mergers & Acquisitions; Brand Management; Sustainability; Mergers And Acquisitions; Mission And Purpose; Social Enterprise; Corporate Governance; Governing And Advisory Boards; Environmental Sustainability; Organizational Culture; Food And Beverage Industry; Agriculture And Agribusiness Industry; brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Priscilla Zogbi. "Mãe Terra and Unilever (A)." Harvard Business School Case 320-075, December 2019. (Revised April 2020.)
      • December 2019
      • Supplement

      Mãe Terra and Unilever (B)

      By: Lynn S. Paine, Ruth Costas and Mariana Cal
      Unilever is making strides to integrate the operations of Mãe Terra—one of Brazil's leading brands for packaged organic foods—into its own structures, after acquiring the company in 2017. Mãe Terra’s CEO, Alexandre Borges, must decide whether to implement his original...  View Details
      Keywords: Brand Management; Sustainability; Mergers And Acquisitions; Mission And Purpose; Social Enterprise; Corporate Governance; Governing And Advisory Boards; Environmental Sustainability; Organizational Culture; Food And Beverage Industry; Agriculture And Agribusiness Industry; brazil; Latin America
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      Paine, Lynn S., Ruth Costas, and Mariana Cal. "Mãe Terra and Unilever (B)." Harvard Business School Supplement 320-069, December 2019.
      • October 2019 (Revised December 2019)
      • Case

      La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

      By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
      As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the...  View Details
      Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands And Branding; Globalized Firms And Management; Consumer Products Industry; Beauty And Cosmetics Industry; Health Industry; France; Europe; brazil; China; Asia; South America; United States; North America
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      Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
      • October 2019
      • Supplement

      Airbus vs. Boeing (K): New Partnerships (2018)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case...  View Details
      Keywords: Product Development; Air Transportation; Projects; Competition; Partners And Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; brazil
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
      • October 2019
      • Supplement

      Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement

      By: Boris Groysberg and Sarah L. Abbott
      Since its founding eight years earlier, Hidrovias do Brasil (“Hidrovias”), an integrated logistics provider serving corporate customers exporting products from South America via the Atlantic Ocean, had grown to 900 employees and $253 million in annual revenues....  View Details
      Keywords: Human Resources; Entrepreneurship; Growth Management; Finance; Leadership; Operations; Problems And Challenges; Human Capital; Growth And Development; Private Equity; Shipping Industry; brazil
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      Groysberg, Boris, and Sarah L. Abbott. "Hidrovias do Brasil: Navigating Unchartered Waters: Video Supplement." Harvard Business School Multimedia/Video Supplement 420-710, October 2019.
      • September 2019
      • Supplement

      Hidrovias do Brasil – Environmental, Social and Governance Initiatives

      By: Boris Groysberg
      Keywords: Growth And Development; Leadership; Operations; Human Resources; Private Equity; Entrepreneurship; Finance; Growth And Development; Leadership; Operations; Problems And Challenges; Transportation; Human Capital; Transportation Industry; brazil
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      Groysberg, Boris. "Hidrovias do Brasil – Environmental, Social and Governance Initiatives." Harvard Business School Multimedia/Video Supplement 420-712, September 2019.
      • September 2019
      • Case

      Alex Atala: Bringing Brazil to the World

      By: Boris Groysberg, Priscilla Zogbi and Ruth Costas
      Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.  View Details
      Keywords: Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation And Management; Creativity; Leadership Style; Situation Or Environment; Food And Beverage Industry; Tourism Industry; Latin America; brazil
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      Groysberg, Boris, Priscilla Zogbi, and Ruth Costas. "Alex Atala: Bringing Brazil to the World." Harvard Business School Case 420-042, September 2019.
      • July 2019 (Revised April 2020)
      • Case

      Momofuku Ando and the Globalization of Noodles

      By: Geoffrey Jones and Megumi Takada
      This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,...  View Details
      Keywords: Entrepreneurship; Personal Development And Career; Failure; Success; Globalization; Corporate Social Responsibility And Impact; Food And Beverage Industry; Japan
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      Jones, Geoffrey, and Megumi Takada. "Momofuku Ando and the Globalization of Noodles." Harvard Business School Case 320-006, July 2019. (Revised April 2020.)
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      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Vitalia Franchise (B): Vitalia Brasil
      → Search All HBS Web
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