Filter Results
:
(204)
Show Results For
- All HBS Web (204)
- Faculty Publications (21)
Show Results For
- All HBS Web (204)
- Faculty Publications (21)
Page 1 of
204
Results
→
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio...
View Details
Keywords:
Brand Management;
Brand Architecture;
Brand Portfolio;
Merger;
Hospitality Industry;
Services Marketing;
Branded House;
House Of Brands;
Sub-branding;
Marketing;
Marketing Strategy;
Brands and Branding;
Mergers and Acquisitions;
Consumer Behavior;
Advertising;
Travel Industry;
Accommodations Industry;
Tourism Industry;
United States;
North America;
Europe;
Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- April 2022
- Teaching Note
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo...
View Details
- January 2018 (Revised October 2019)
- Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By: Jill Avery
A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da...
View Details
Keywords:
Brands;
Brand Valuation;
Art Collector;
Arts Marketing;
Auction House;
Auctions;
Luxury Brand;
Luxury Consumers;
Luxury Goods;
Marketing;
Valuation;
Marketing Strategy;
Arts;
Luxury;
Value;
Brands and Branding;
Fine Arts Industry;
Italy;
United Kingdom;
Europe;
United States;
United Arab Emirates
Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Case 518-066, January 2018. (Revised October 2019.)
- March 2022
- Teaching Note
Farfetch: Digital Transformation for Luxury Brands
By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had...
View Details
- February 2017
- Teaching Plan
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a...
View Details
- December 2014 (Revised May 2016)
- Case
Dhamani Jewels: Becoming a Global Luxury Brand
By: Lynda Applegate and Lisa C. Mazzanti
Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a...
View Details
Keywords:
Luxury Retail;
Jewelry;
Luxury Goods;
UAE;
Retail;
Brands and Branding;
Family Business;
Apparel and Accessories Industry;
Dubai;
India
Applegate, Lynda, and Lisa C. Mazzanti. "Dhamani Jewels: Becoming a Global Luxury Brand." Harvard Business School Case 815-087, December 2014. (Revised May 2016.)
- May 2008 (Revised June 2009)
- Case
House of Tata: Acquiring a Global Footprint
By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization...
View Details
Keywords:
Mergers and Acquisitions;
Developing Countries and Economies;
Globalized Firms and Management;
Growth and Development Strategy;
India;
United States
Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "House of Tata: Acquiring a Global Footprint." Harvard Business School Case 708-446, May 2008. (Revised June 2009.)
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the Lauders made about the View Details
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had...
View Details
Keywords:
Digital Marketing;
Marketplaces;
Retailing;
Internet Marketing;
E-Commerce Strategy;
Marketing;
Marketing Strategy;
Marketing Channels;
Brands and Branding;
Luxury;
Growth and Development Strategy;
Digital Transformation;
E-commerce;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Fashion Industry;
Retail Industry;
Web Services Industry;
Technology Industry;
United Kingdom;
Europe;
Portugal;
China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
View Details
Keywords:
Marketing;
Brand Building;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Advertising Industry;
Apparel and Accessories Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's...
View Details
Keywords:
Luxury;
Luxury Brand;
Luxury Fashion;
Fashion;
Sustainability;
Social Corporate Responsibility;
Marketing Partnerships;
Entrepreneurship;
Cause Marketing;
Ethical Marketing;
Charity Goods;
Sustainable Fashion;
Ethical Fashion;
Designer Brand;
Stella McCartney;
Brand Positioning;
Growth Strategy;
Brand Extension;
Brand Communication;
Kering Group;
H&M;
Adidas;
Product Positioning;
Business Conglomerates;
Competitive Advantage;
Environmental Sustainability;
Brands and Branding;
Fashion Industry;
Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- June 2020 (Revised July 2023)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in...
View Details
Keywords:
Branding;
Media Businesses;
Hospitality;
Hospitality Industry;
Digital;
Brands and Branding;
Media;
Marketing;
Marketing Strategy;
Organizational Change and Adaptation;
Strategy;
Media and Broadcasting Industry;
Food and Beverage Industry;
United Kingdom;
United States
Barasz, Kate, and Eva Ascarza. "Time Out: The Evolution from Media to Markets." Harvard Business School Case 520-128, June 2020. (Revised July 2023.)
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the...
View Details
Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Customer Focus and Relationships;
Globalization;
Growth Management;
Brands and Branding;
Organizational Culture;
Competitive Strategy;
Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
View Details
Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney pitched a View Details
Keywords:
by Pamela Reynolds
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all successful View Details
Keywords:
by John Quelch
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
bespoke, and digital media. Because Spiegel & Grau, a Random House imprint that holds the rights to the book, lacks the funds to market Carter's memoir at a scale deserving of a superstar, Droga5 is asking Microsoft to shoulder most...
View Details
Keywords:
Sean Silverthorne
- July 2018
- Case
LIXIL Group Corporation: Building a New Company in an Old Industry
By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan....
View Details
Keywords:
Turnaround;
Leadership And Change Management;
Consolidation;
Change Management;
Leadership;
Global Strategy;
Business Model;
Consumer Products Industry;
Manufacturing Industry;
Japan
Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
- April 2009 (Revised May 2010)
- Case
Urbi and the City Licensee Managers
By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches...
View Details
Keywords:
Mortgages;
Government and Politics;
Housing;
Growth and Development Strategy;
Brands and Branding;
Market Entry and Exit;
Production;
Supply Chain;
Organizational Culture;
Franchise Ownership;
Partners and Partnerships;
Competitive Advantage;
Real Estate Industry;
China;
India;
Mexico;
United States
Macomber, John D., and Regina Garcia-Cuellar. "Urbi and the City Licensee Managers." Harvard Business School Case 209-144, April 2009. (Revised May 2010.)