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All HBS Web
(1,798)
- Faculty Publications (689)
- November 2008
- Article
Winning the Race for Talent in Emerging Markets
By: Douglas A. Ready, Linda A. Hill and Jay A. Conger
"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting...
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Keywords:
Leadership Development;
Selection and Staffing;
Talent and Talent Management;
Multinational Firms and Management;
Organizational Culture;
Recruitment;
Diversity;
Developing Countries and Economies
Ready, Douglas A., Linda A. Hill, and Jay A. Conger. "Winning the Race for Talent in Emerging Markets." R0811C. Harvard Business Review 86, no. 11 (November 2008).
- October 2008 (Revised February 2012)
- Case
Amazon Web Services
By: Robert S. Huckman, Gary P. Pisano and Liz Kind
Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces...
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Keywords:
Price;
Market Entry and Exit;
Service Operations;
Competition;
Diversification;
Retail Industry;
Web Services Industry
Huckman, Robert S., Gary P. Pisano, and Liz Kind. "Amazon Web Services." Harvard Business School Case 609-048, October 2008. (Revised February 2012.)
- September 2008 (Revised June 2010)
- Case
Hearts On Fire - Brand Development Manager
By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact...
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Keywords:
Customer Focus and Relationships;
Investment Return;
Brands and Branding;
Marketing Strategy;
Business Processes;
Salesforce Management;
Business Strategy
Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
- September 2008 (Revised October 2008)
- Case
Marc Abrahams: Annals of an Improbable Entrepreneur
By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile...
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Keywords:
Entrepreneurship;
Selection and Staffing;
Human Capital;
Growth and Development Strategy;
Brands and Branding;
Personal Development and Career
Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
- September 2008 (Revised October 2012)
- Case
Tong Lung Metal Industry Co., Ltd.
By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang
Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more...
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Keywords:
Globalized Markets and Industries;
Job Cuts and Outsourcing;
Brands and Branding;
Corporate Strategy;
Industrial Products Industry;
Taiwan
Shih, Willy C., Chintay Shih, Chen-Fu Chien, Ho Howard Yu, and Yu-Shian Chiang. "Tong Lung Metal Industry Co., Ltd." Harvard Business School Case 609-034, September 2008. (Revised October 2012.)
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China.
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Keywords:
Advertising;
Leveraged Buyouts;
Brands and Branding;
Marketing Strategy;
Hardware;
Computer Industry;
China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- August 2008 (Revised July 2009)
- Case
Repositioning CARE USA
By: V. Kasturi Rangan and Katharine Lee
CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the...
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Keywords:
Change Management;
Management;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Organizational Change and Adaptation;
Non-Governmental Organizations;
Adaptation;
United States
Rangan, V. Kasturi, and Katharine Lee. "Repositioning CARE USA." Harvard Business School Case 509-005, August 2008. (Revised July 2009.)
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM...
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Keywords:
Customer Relationship Management;
Marketing Strategy;
Privatization;
Performance Evaluation;
Information Technology;
Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- July 2008
- Teaching Note
Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
Teaching Note for [809029].
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- July 2008 (Revised September 2008)
- Case
Work is Good: Branding the Employ+Ability Mission
By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is...
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Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,...
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Keywords:
Investment Funds;
Philanthropy and Charitable Giving;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Social Enterprise;
Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (A)." Harvard Business School Case 509-013, July 2008. (Revised February 2009.)
- July 2008 (Revised February 2009)
- Supplement
(PRODUCT) RED (B)
By: Youngme E. Moon, Michael I. Norton and David Chen
Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.
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Keywords:
Communication;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Partners and Partnerships;
Social Enterprise;
Africa
Moon, Youngme E., Michael I. Norton, and David Chen. "(PRODUCT) RED (B)." Harvard Business School Supplement 509-014, July 2008. (Revised February 2009.)
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty...
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Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Globalized Firms and Management;
Growth and Development Strategy;
Corporate Strategy;
Beauty and Cosmetics Industry;
Germany;
United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- June 2008
- Case
Starbucks Coffee Company in the 21st Century
By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most...
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Keywords:
Business Model;
Economy;
Growth Management;
Brands and Branding;
Corporate Social Responsibility and Impact;
Competition
Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
- May 2008 (Revised June 2009)
- Case
House of Tata: Acquiring a Global Footprint
By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
Chronicles the globalization of the Tata Group, one of India's largest business groups. Since 2000, many Tata Group operating companies have aggressively built international businesses, particularly through overseas acquisitions. After describing the globalization...
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Keywords:
Mergers and Acquisitions;
Developing Countries and Economies;
Globalized Firms and Management;
Growth and Development Strategy;
India;
United States
Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "House of Tata: Acquiring a Global Footprint." Harvard Business School Case 708-446, May 2008. (Revised June 2009.)
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033].
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- March 2008 (Revised October 2009)
- Case
Crossing Borders: MTC's Journey through Africa
By: Tarun Khanna and Ayesha Khan
This is the story of MTC, a Kuwaiti telecom company that has grown from a sleepy, state monopoly to become one of the fastest growing telecom companies in the world, with the largest regional footprint across the Middle East and Africa. The CEO of the company, Dr. Saad...
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Keywords:
Mergers and Acquisitions;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Firms and Management;
Growth and Development Strategy;
Emerging Markets;
Telecommunications Industry;
Africa;
Kuwait
Khanna, Tarun, and Ayesha Khan. "Crossing Borders: MTC's Journey through Africa." Harvard Business School Case 708-477, March 2008. (Revised October 2009.)
- February 2008 (Revised April 2009)
- Case
Citigroup: Re-Branding in 2007 (A)
By: Rohit Deshpandé and Carin-Isabel Knoop
With its history of growth through acquisition, Citigroup has a conglomeration of sub-brands that need to be integrated and rationalized. Ajay Banga, CEO of Citi's Global Consumer Group International, chairs a task force to work through the process of re-branding the...
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Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Customer Focus and Relationships;
Globalization;
Growth Management;
Brands and Branding;
Organizational Culture;
Competitive Strategy;
Financial Services Industry
Deshpandé, Rohit, and Carin-Isabel Knoop. "Citigroup: Re-Branding in 2007 (A)." Harvard Business School Case 508-010, February 2008. (Revised April 2009.)
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064].
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- February 2008 (Revised September 2008)
- Case
Indesit Company: Does Global Matter?
By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,...
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Keywords:
Decision Choices and Conditions;
Global Strategy;
Growth and Development;
Business or Company Management;
Brands and Branding;
Markets;
Problems and Challenges;
Corporate Strategy;
Consumer Products Industry
Bower, Joseph L. "Indesit Company: Does Global Matter?" Harvard Business School Case 308-071, February 2008. (Revised September 2008.)