Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Body Image Remove Body Image →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...  View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Related

Are you looking for?

→ Search All HBS Web