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  • September 2019 (Revised July 2020)
  • Case

Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...  View Details
Keywords: Stereotype; Body Image; Female; Self-esteem; Brands And Branding; Mission And Purpose; Advertising Campaigns; Gender; Resource Allocation
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