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Publications

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    • All HBS Web  (951)
      • Faculty Publications  (34)

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      Maersk: Betting on Blockchain
      The Truth about Blockchain
      → Search All HBS Web
      • November 2020
      • Article

      Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

      By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
      The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not...  View Details
      Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation
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      Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms." Journal of Product Innovation Management 37, no. 6 (November 2020): 552–574.
      • May 2020
      • Teaching Note

      fidentiaX: The Tradable Insurance Marketplace on Blockchain

      By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
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      Braun, Alexander, Lauren H. Cohen, and Jiahua Xu. "fidentiaX: The Tradable Insurance Marketplace on Blockchain." Harvard Business School Teaching Note 220-037, May 2020.
      • April 2020 (Revised November 2020)
      • Case

      Ping An: Pioneering the New Model of ‘Technology-driven Finance’

      By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
      In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial...  View Details
      Keywords: Business Ecosystems; Fintech; Finance; Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry
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      Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of ‘Technology-driven Finance’." Harvard Business School Case 620-068, April 2020. (Revised November 2020.)
      • February 2020
      • Case

      Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

      By: Boris Vallee and Yang (Dolly) Yu
      The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and...  View Details
      Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Online Technology; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria
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      Vallee, Boris, and Yang (Dolly) Yu. "Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria." Harvard Business School Case 220-055, February 2020.
      • January 2020
      • Teaching Note

      modum.io: Funding a Blockchain-Based Start-Up’s Supply Chain Solution

      By: Laura Huang, Dominik Roeck, Alex Murray and Erik Hofmann
      Teaching Note for HBS No. 420-006.  View Details
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      Huang, Laura, Dominik Roeck, Alex Murray, and Erik Hofmann. "modum.io: Funding a Blockchain-Based Start-Up’s Supply Chain Solution." Harvard Business School Teaching Note 420-007, January 2020.
      • December 2019
      • Case

      Steemit: A New Social Media?

      By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
      This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...  View Details
      Keywords: Social Media; Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Market Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Online Technology; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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      Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
      • December 2019
      • Case

      modum.io: Funding a Blockchain-Based Start-Up's Supply Chain Solution

      By: Laura Huang, Dominik Roeck, Alex Murray and Erik Hofmann
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      Huang, Laura, Dominik Roeck, Alex Murray, and Erik Hofmann. "modum.io: Funding a Blockchain-Based Start-Up's Supply Chain Solution." Harvard Business School Case 420-006, December 2019.
      • December 2019
      • Teaching Note

      Ripple: The Business of Crypto

      By: David B. Yoffie
      The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...  View Details
      Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy
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      Yoffie, David B. "Ripple: The Business of Crypto." Harvard Business School Teaching Note 720-418, December 2019.
      • 2019
      • Article

      Overcoming Cultural Resistance to Open Source Innovation

      By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
      Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
      Design/methodology/approach: Discussion related to observation, experience and case studies...  View Details
      Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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      Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
      • September 2019 (Revised August 2020)
      • Case

      Engineering an Inclusive Bioeconomy

      By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
      In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the...  View Details
      Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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      Khanna, Tarun, Raffaella Sadun, and Susie L. Ma. "Engineering an Inclusive Bioeconomy." Harvard Business School Case 720-356, September 2019. (Revised August 2020.)
      • July 2019 (Revised January 2021)
      • Case

      Acelerex

      By: John R. Wells and Benjamin Weinstock
      In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids...  View Details
      Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
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      Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised January 2021.)
      • 9 Jun 2019 - 11 Jun 2019
      • Conference Presentation

      Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms

      By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
      Citation
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      Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms." Paper presented at the 26th Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management, Leicester, UK, June 9–11, 2019.
      • May 2019 (Revised May 2020)
      • Case

      fidentiaX: The Tradable Insurance Marketplace on Blockchain

      By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
      Three years ago, Alvin Ang and his partner founded fidentiaX in Singapore, with the ambition to create the world’s first marketplace for tradable insurance policies on blockchain. With a 26-page white paper, the start-up closed a successful fundraising round through an...  View Details
      Keywords: Blockchain; Insurance; Corporate Entrepreneurship; Technology Adoption; Business Strategy; Insurance Industry; Technology Industry; Singapore
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      Braun, Alexander, Lauren H. Cohen, and Jiahua Xu. "fidentiaX: The Tradable Insurance Marketplace on Blockchain." Harvard Business School Case 219-116, May 2019. (Revised May 2020.)
      • April 2019 (Revised February 2020)
      • Case

      Ripple: The Business of Crypto

      By: David B. Yoffie and George Gonzalez
      The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an...  View Details
      Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy
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      Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)
      • January 2019
      • Teaching Plan

      Blockchain and the Movement of Value in Africa

      By: John D. Macomber
      Citation
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      Macomber, John D. "Blockchain and the Movement of Value in Africa." Harvard Business School Teaching Plan 219-085, January 2019.
      • January 2019
      • Background Note

      Blockchain and the Movement of Value in Africa

      By: John D. Macomber, Liang Wu and Ina Folea
      This technical note discusses the potential of Blockchain technologies in Africa, particularly to overcome institutional voids in trust and transactions.  View Details
      Keywords: Blockchain; Technological Innovation; Value; Trust; Africa
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      Macomber, John D., Liang Wu, and Ina Folea. "Blockchain and the Movement of Value in Africa." Harvard Business School Background Note 219-084, January 2019.
      • December 2018 (Revised April 2020)
      • Case

      Fluidity: The Tokenization of Real Estate Assets

      By: Marco Di Maggio, David Lane and Susie Ma
      In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to...  View Details
      Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy
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      Di Maggio, Marco, David Lane, and Susie Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Case 219-057, December 2018. (Revised April 2020.)
      • November 2018
      • Teaching Note

      AirFox (A): Embracing the Blockchain and an ICO

      By: Jeffrey J. Bussgang and Nathaniel Schwalb
      Teaching Note for HBS No. 818-097. In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold...  View Details
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; Ico; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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      Bussgang, Jeffrey J., and Nathaniel Schwalb. "AirFox (A): Embracing the Blockchain and an ICO." Harvard Business School Teaching Note 819-065, November 2018.
      • November 2018 (Revised December 2020)
      • Technical Note

      Initial Coin Offerings in 2018

      By: Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb
      In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already...  View Details
      Keywords: Blockchain; Initial Coin Offerings; Ico; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance
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      Bussgang, Jeffrey J., Ramana Nanda, Robert F. White, and Nathaniel Schwalb. "Initial Coin Offerings in 2018." Harvard Business School Technical Note 819-057, November 2018. (Revised December 2020.)
      • Article

      The Hidden Costs of Initial Coin Offerings

      By: Jeffrey J. Bussgang and Ramana Nanda
      In recent years, much has been written about how the Blockchain is poised to transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin...  View Details
      Keywords: Initial Coin Offerings; Business Ventures; Entrepreneurship; Finance
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      Bussgang, Jeffrey J., and Ramana Nanda. "The Hidden Costs of Initial Coin Offerings." Harvard Business Review (website) (November 7, 2018).
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