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    • All HBS Web  (173)
      • Faculty Publications  (35)

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      • December 2020
      • Case

      Tencent: Combining Technology and Culture

      By: Elie Ofek, Billy Chan and Dawn H. Lau
      Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...  View Details
      Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
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      Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
      • December 2020 (Revised April 2021)
      • Technical Note

      Tales of Life-changing Innovations: Controversial Blockbuster | Note on the Development of Prozac (through 1999)

      By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
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      Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "Tales of Life-changing Innovations: Controversial Blockbuster | Note on the Development of Prozac (through 1999)." Harvard Business School Technical Note 321-057, December 2020. (Revised April 2021.)
      • September 2020
      • Case

      Apple Bets on Augmented Reality

      By: Rory McDonald, David Lane and Mel Martin
      In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral...  View Details
      Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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      McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
      • 2021
      • Working Paper

      SSRIs and Non-SSRIs (through 1999): Case Histories of Significant Medical Advances

      By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
      Our case history describes the development of Prozac, a blockbuster drug that transformed the treatment of depression – and became a cultural phenomenon in the United States. Specifically, we chronicle the: 1) prior treatments for depression and the research that...  View Details
      Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms
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      Bhidé, Amar, Srikant M. Datar, and Katherine Stebbins. "SSRIs and Non-SSRIs (through 1999): Case Histories of Significant Medical Advances." Harvard Business School Working Paper, No. 20-135, July 2020. (Revised June 2021.)
      • June 2020
      • Case

      Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

      By: Anita Elberse and Lizzy Woodham
      Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
      • May 2018 (Revised February 2020)
      • Case

      Jason Blum's Blumhouse Productions

      By: Anita Elberse
      In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget...  View Details
      Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
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      Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
      • March 2018 (Revised January 2019)
      • Case

      Gilead Mexico

      By: Michael Chu and V. Kasturi Rangan
      With a breakthrough cure for Hepatitis C listing in the U.S. at $1,000/pill, Gilead must now solve the issue of making it available to patients across the world, much as it did for its blockbuster HIV/AIDS antiretrovirals. For Erik Musalem, the new general manager of...  View Details
      Keywords: Health Care and Treatment; Price; Strategy; Management; Pharmaceutical Industry; Mexico
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      Chu, Michael, and V. Kasturi Rangan. "Gilead Mexico." Harvard Business School Case 318-111, March 2018. (Revised January 2019.)
      • March 2017 (Revised December 2018)
      • Case

      Reawakening the Magic: Bob Iger and the Walt Disney Company

      By: David Collis and Ashley Hartman
      Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,...  View Details
      Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry
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      Collis, David, and Ashley Hartman. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Case 717-483, March 2017. (Revised December 2018.)
      • July 2016 (Revised June 2019)
      • Case

      Hamilton: An American Musical

      By: Anita Elberse and Jennifer Schoppe
      In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton....  View Details
      Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States
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      Elberse, Anita, and Jennifer Schoppe. "Hamilton: An American Musical." Harvard Business School Case 517-015, July 2016. (Revised June 2019.)
      • April 2016 (Revised June 2019)
      • Case

      The Walt Disney Studios

      By: Anita Elberse
      In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens—only the latest in a string of big bets that he has overseen. Disney pursues a “tentpole strategy” that revolves around at least eight...  View Details
      Keywords: Entertainment; Movie Industry; Film; Creative Industries; Product Portfolio Management; Innovation; Branding; Talent; Blockbuster; Superstar; Film Entertainment; Media; Strategy; Talent and Talent Management; Creativity; Product Launch; Brands and Branding; Product Development; Marketing; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "The Walt Disney Studios." Harvard Business School Case 516-105, April 2016. (Revised June 2019.)
      • July 2015 (Revised January 2020)
      • Case

      Horst Dassler, Adidas, and the Commercialization of Sport

      By: Geoffrey Jones, Michael Norris and Sophi Kim
      The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous...  View Details
      Keywords: Corruption; Economic History; Business History; Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America
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      Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)
      • August 2014
      • Case

      Netflix in 2011

      By: Willy Shih and Stephen Kaufman
      Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model...  View Details
      Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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      Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge...  View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
      • Other Article

      Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon

      By: Anita Elberse
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      Elberse, Anita. "Why Hollywood Is Caught in the Blockbuster Trap — and Won't Break Free Anytime Soon." Vulture (October 9, 2013).
      • August 2013
      • Teaching Plan

      Remicade-Simponi

      By: Guhan Subramanian and Charlotte Krontiris
      This exercise models a negotiation between two pharmaceutical companies—Johnson & Johnson and Merck—concerning the international distribution rights for Remicade, a blockbuster anti-arthritis drug. At odds over the original distribution contract, the two companies...  View Details
      Keywords: Johnson & Johnson; Merck; Negotiation; Negotiation Participants; Negotiation Deal; Pharmaceutical Industry
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      Subramanian, Guhan, and Charlotte Krontiris. "Remicade-Simponi." Harvard Business School Teaching Plan 914-006, August 2013.
      • Apr 2011 - 2011
      • Keynote Speech

      Will Blockbuster Strategies Survive The Rise of Digital Technology?

      By: Anita Elberse
      Keywords: Strategy; Technology
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      Elberse, Anita. "Will Blockbuster Strategies Survive The Rise of Digital Technology?" Media, Economics and Entrepreneurship M{2e} Speaker Series, University of Southern California, Annenberg School for Communication and Journalism, Los Angeles, CA, April 2011.
      • January 2011 (Revised January 2011)
      • Case

      Marvel Enterprises, Inc. (Abridged)

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a...  View Details
      Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc. (Abridged)." Harvard Business School Case 511-097, January 2011. (Revised January 2011.)
      • Oct 2010
      • Keynote Speech

      Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?

      By: Anita Elberse
      Keywords: Information Technology; Entertainment; Entertainment and Recreation Industry
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      Elberse, Anita. "Technology's Impact on the Entertainment Industry: Will Blockbuster Strategies Survive?" Walt Disney Company, Los Angeles, CA, October 2010.
      • Oct 2010
      • Keynote Speech

      Will Blockbuster Strategies Survive the Rise of Digital Technology?

      By: Anita Elberse
      Keywords: Strategy; Technology
      Citation
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      Elberse, Anita. "Will Blockbuster Strategies Survive the Rise of Digital Technology?" Harvard Business School Association of Southern California, Los Angeles, CA, October 2010.
      • May 2010
      • Column

      Block-by-Blockbuster Innovation

      By: Rosabeth Moss Kanter
      Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone,...  View Details
      Keywords: Innovation and Management; Resource Allocation; Product; Business Processes; Risk and Uncertainty
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      Kanter, Rosabeth Moss. "Block-by-Blockbuster Innovation." Harvard Business Review 88, no. 5 (May 2010): 38.
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