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Publications
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- Faculty Publications (18)
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- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120...
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Keywords:
E-commerce;
E-Commerce Strategy;
Mobile;
Digital Marketing;
Word-of-Mouth;
Word Of Mouth;
Word-of-mouth Marketing;
Internet Marketing;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-Sided Markets;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
African-American Protagonist;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Growth Hacking;
Monetization Strategy;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Market Platforms;
Marketing Channels;
Online Advertising;
Consumer Behavior;
Acquisition;
Retention;
Growth and Development Strategy;
Two-Sided Platforms;
Customer Focus and Relationships;
Expansion;
Brands and Branding;
Retail Industry;
Consumer Products Industry;
Technology Industry;
Web Services Industry;
United States;
North America;
New York (city, NY);
New York (state, US)
- August 2021
- Supplement
Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Andreessen Horowitz secures an agreement with Clubhouse, one of Silicon Valley’s hottest startups, to lead its ‘Series A’ funding round. One of the factors that insiders saw as pivotal in the race to be Clubhouse’s VC firm of choice was Andreessen...
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- July 2021
- Case
Kevin D. Johnson: To Be a Venture Capitalist or an Operator?
By: Jo Tango and Alys Ferragamo
In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while...
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- March 2021
- Teaching Plan
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to...
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Keywords:
Analytics;
Startup;
Start-up;
Startup Financing;
Financing;
Startups;
Start-ups;
Business And Community;
Business And Society;
Business Growth;
Discrimination;
Women;
Women-owned Businesses;
African Americans;
African-american Entrepreneurs;
African-american Investors;
African-American Protagonist;
African-American Women;
Early Stage Funding;
Early Stage;
Innovation ＆ Entrepreneurship;
Innovation Competitions;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition
- February 2021 (Revised October 2021)
- Case
Collab Capital
Founded in 2020 by Jewel Burks Solomon and her partners, Barry Givens and Justin Dawkins, Collab Capital was a new investment firm built on two pillars: first, it would identify and support ventures founded by Black entrepreneurs, a group underrepresented in...
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- February 2021 (Revised December 2021)
- Case
Sarah Breedlove: Changing the World
By: Robert Simons and Max Saffer
This case describes the rise of Sarah Breedlove, who later called herself Madam C.J. Walker, from the cotton fields of Louisiana to the head of a successful, nationwide beauty company providing opportunity and hair care products to Black women. The case describes how...
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- February 2021 (Revised March 2021)
- Case
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its...
View Details
Keywords:
E-commerce;
E-Commerce Strategy;
Mobile;
Word-of-Mouth;
Word-of-mouth Marketing;
Word Of Mouth;
Internet Marketing;
Growth Strategy;
Platform;
Platforms;
Two Sided Markets;
Two-sided Market;
Two-sided Marketplace;
Two-Sided Markets;
Two-sided Network;
Black Entrepreneurs;
Black Leadership;
African Americans;
Circular;
Peer-to-peer Markets;
Furniture Industry;
Furniture;
Growth Hacking;
Monetization Strategy;
African-American Protagonist;
Growth Management;
Marketing Strategy;
Entrepreneurship;
Digital Platforms;
Marketing Channels;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Digital Platforms;
Customer Focus and Relationships;
Retail Industry;
Consumer Products Industry;
Technology Industry;
Web Services Industry;
United States;
North America;
New York (city, NY);
New York (state, US)
- December 2020 (Revised April 2021)
- Teaching Note
Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women
By: Rosabeth Moss Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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Keywords:
Women;
Racism;
Black Entrepreneurs;
Entrepreneurship;
Diversity;
Gender;
Race;
Prejudice and Bias;
Innovation and Invention;
City;
Culture;
Miami
- December 2020
- Supplement
Video Interview with Felecia Hatcher
By: Rosabeth M. Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- December 2020
- Supplement
Video Interview with Maxeme Tuchman
By: Rosabeth M. Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- December 2020
- Supplement
Video Interview with Pandwe Gibson
By: Rosabeth M. Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- December 2020
- Supplement
Video Interview with Rebecca Fishman Lipsey
By: Rosabeth M. Kanter and Joyce Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- October 2020 (Revised April 2021)
- Case
Women Entrepreneurs and Tech Ecosystems: One City, Two Realities, and Four Diverse Women
By: Rosabeth Moss Kanter and Joyce J. Kim
Four diverse women entrepreneurs launched their ventures in a thriving entrepreneurial ecosystem that was part of a shift to a creative technology-driven economy for Miami. Although Miami was rated the #1 U.S. city for startups in 2017, the region contained structural...
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- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in...
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- September 2020
- Case
The Black New Venture Competition
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for...
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Keywords:
Startup;
Start-up;
Startup Financing;
Startups;
Start-ups;
African-American Protagonist;
African-american Entrepreneurs;
African-american Investors;
African-Americans;
African-American Women;
Black Leadership;
Black Inventors;
Black Entrepreneurs;
Harvard Business School;
Harvard;
Business And Society;
Early Stage Funding;
Early Stage Finance;
Technology Entrepreneurship;
Discrimination;
Technology Ventures;
Entrepreneurial Finance;
Entrepreneurial Financing;
Business Plan;
Business Startups;
Business Ventures;
Financing and Loans;
Business Growth and Maturation;
Diversity;
Gender;
Race;
Entrepreneurship;
Venture Capital;
Small Business;
Leadership;
Information Technology;
Competition;
Technology Industry
- September 2020
- Teaching Plan
Harlem Capital: Changing the Face of Entrepreneurship
By: George Serafeim
Jarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their MBA program fund raising for their start-up venture capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the principle that addressing the...
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Keywords:
Venture Capital Firm Compensation;
Entrepreneurial Finance;
Entrepreneurial Financing;
Black Entrepreneurs;
Black Leadership;
Black Inventors;
Inclusion;
Minority-owned Businesses;
Race And Ethnicity;
Race Characteristics;
Entrepreneurship;
Venture Capital;
Diversity;
Race;
Gender;
Mission and Purpose;
Social Enterprise;
Financial Services Industry;
United States
- October 2019
- Case
Harlem Capital: Changing the Face of Entrepreneurship (A)
By: George Serafeim and David Freiberg
Jarrid Tingle and Henri Pierre-Jacques had spent the summer between their first and second years of their Harvard Business School MBA program fund raising for their start-up venture capital (VC) firm, Harlem Capital Partners. Harlem Capital was founded upon the...
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Keywords:
Impact Investing;
Gender Bias;
Gender Inequality;
Minority Representation;
Entrepreneurial Finance;
Investment Management;
Investing;
Inequality;
Race And Ethnicity;
Black Entrepreneurs;
Black Inventors;
Black Leadership;
Venture Investing;
Fund Raising;
Venture Capital;
Entrepreneurship;
Diversity;
Gender;
Race;
Equality and Inequality;
Equity;
Mission and Purpose;
Investment Funds;
Financial Services Industry;
United States
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective...
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