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Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
- July 2020 (Revised January 2021)
- Case
Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil
By: Geoffrey Jones and Yazeed Al-Rashed
This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 per cent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,...
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Keywords:
Oil;
Globalization;
Energy Sources;
History;
biography;
Energy Industry;
Turkey;
Central Asia;
Middle East
- February 2019 (Revised August 2019)
- Case
KangaTech
By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused...
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- May 2018
- Article
Linda Babcock: Go-getter and Do-gooder
By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put...
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- April 2018 (Revised April 2020)
- Case
Coco Chanel: From Fashion Icon to Nazi Agent
By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and...
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- 2017
- Book
Forged in Crisis: The Power of Courageous Leadership in Turbulent Times
By: Nancy F. Koehn
An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer...
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- 2017
- Chapter
Paul R. Lawrence: A Career of Rigor, Relevance, and Passion
By: Michael Tushman
Paul R. Lawrence was one of the earliest and most influential figures in the emergence of organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors....
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- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...
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Keywords:
Marketing;
Brand Building;
Brand Management;
Brands And Branding;
Brand Positioning;
Competitive Positioning;
Brands And Branding;
Economics;
Marketing Communications;
Marketing Strategy;
Advertising Campaigns;
Advertising Industry;
Apparel And Accessories Industry;
Beauty And Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food And Beverage Industry
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
biography;
Brands And Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand And Consumers;
Marketing Communications;
Cost Vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel And Accessories Industry;
Advertising Industry;
Beauty And Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food And Beverage Industry
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands And Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
biography;
Success;
Perception;
Markets;
Power And Influence;
Consumer Products Industry;
Beauty And Cosmetics Industry;
Apparel And Accessories Industry;
Auto Industry;
Fashion Industry;
Food And Beverage Industry
- 2009
- Book
Let Me Explain: Eugene G. Fubini's Life in Defense of America
By: David G. Fubini
There is no necessary relationship between fame and power, and great influence is often wielded in willful obscurity. So it was with the irascible, indomitable Eugene Fubini. A physics prodigy who fled Italy when the fascists came to power, his searing intelligence and...
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- 2007
- Text Book
The Moral Leader: Challenges, Tools, and Insights
By: Sandra J. Sucher
Successful leaders—at any level and in any arena—are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in moral... View Details
- June 2006 (Revised April 2007)
- Case
Howard Schultz: Building Starbucks Community
By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and...
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- January 2006 (Revised May 2006)
- Case
Akin Ongor's Journey
A retired bank CEO, one of Turkey's most admired leaders, wants to start a leadership institute to develop emerging leaders in the eastern Mediterranean region. Describes his biography and values, the models he established for excellent financial performance and...
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- November 2005 (Revised August 2006)
- Case
John Whitehead: A Life in Leadership
By: William W. George and Andrew N. McLean
In 2005, John C. Whitehead, chairman of the Lower Manhattan Development Corp. (LMDC), confronts the collapse of a delicate agreement among business, government, and public interests in rebuilding on the World Trade Center site. Provides information on the leadership...
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- August 2005 (Revised February 2007)
- Case
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery
By: William W. George, Rick Buhrman and Andrew N. McLean
As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and...
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- July 2005 (Revised June 2006)
- Case
Narayana Murthy and Compassionate Capitalism
By: William W. George, Shailendra Jit Singh and Andrew N. McLean
Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy...
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- March 2005 (Revised April 2007)
- Case
Oprah!
By: William W. George and Andrew N. McLean
Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in...
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- September 2004 (Revised November 2012)
- Module Note
Module I: Moral Challenge Class Summaries
By: Sandra J. Sucher
What is a moral challenge? Explores four main types of moral challenge: the challenge of survival, the conflict between "two rights," a moral dilemma—or situation in which it is impossible to satisfy conflicting moral obligations and commitments—and the challenge of...
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- August 2004 (Revised August 2006)
- Background Note
Reading the Material
By: Sandra J. Sucher
This note is intended to aid students preparing for The Moral Leader course. Given the unique nature of the materials used in the course (history, literature, biography, autobiography, plays, philosophical extracts), a different approach to reading is required for...
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Keywords:
Education
- May 2004 (Revised June 2004)
- Case
Brief Biographical Note on P. Roy Vagelos
By: Nitin Nohria and Bridget Gurtler
Provides background biographical information on P. Roy Vagelos, chief executive officer of Merck Pharmaceuticals. Teaching Purpose: To chart the development of a leader in the pharmaceutical industry.
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