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Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President...
- July 2020 (Revised January 2021)
- Case
Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil
By: Geoffrey Jones and Yazeed Al-Rashed
This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 percent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,...
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Keywords:
Oil;
Globalization;
Energy Sources;
History;
Biography;
Energy Industry;
Turkey;
Central Asia;
Middle East
- May 2018
- Article
Linda Babcock: Go-getter and Do-gooder
By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put...
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- April 2018 (Revised April 2020)
- Case
Coco Chanel: From Fashion Icon to Nazi Agent
By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and...
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- 2017
- Book
Forged in Crisis: The Power of Courageous Leadership in Turbulent Times
By: Nancy F. Koehn
An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer...
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- 2017
- Chapter
Paul R. Lawrence: A Career of Rigor, Relevance, and Passion
By: Michael Tushman
Paul R. Lawrence was one of the earliest and most influential figures in the emergence of organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors....
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- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Apparel and Accessories Industry;
Advertising Industry;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Fashion Industry;
Food and Beverage Industry
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Consumer Products Industry;
Beauty and Cosmetics Industry;
Apparel and Accessories Industry;
Auto Industry;
Fashion Industry;
Food and Beverage Industry
- 2009
- Book
Let Me Explain: Eugene G. Fubini's Life in Defense of America
By: David G. Fubini
There is no necessary relationship between fame and power, and great influence is often wielded in willful obscurity. So it was with the irascible, indomitable Eugene Fubini. A physics prodigy who fled Italy when the fascists came to power, his searing intelligence and...
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- June 2006 (Revised April 2007)
- Case
Howard Schultz: Building Starbucks Community
By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and...
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- January 2006 (Revised May 2006)
- Case
Akin Ongor's Journey
A retired bank CEO, one of Turkey's most admired leaders, wants to start a leadership institute to develop emerging leaders in the eastern Mediterranean region. Describes his biography and values, the models he established for excellent financial performance and...
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- November 2005 (Revised August 2006)
- Case
John Whitehead: A Life in Leadership
By: William W. George and Andrew N. McLean
In 2005, John C. Whitehead, chairman of the Lower Manhattan Development Corp. (LMDC), confronts the collapse of a delicate agreement among business, government, and public interests in rebuilding on the World Trade Center site. Provides information on the leadership...
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- August 2005 (Revised February 2007)
- Case
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery
By: William W. George, Rick Buhrman and Andrew N. McLean
As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and...
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- July 2005 (Revised June 2006)
- Case
Narayana Murthy and Compassionate Capitalism
By: William W. George, Shailendra Jit Singh and Andrew N. McLean
Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy...
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- March 2005 (Revised April 2007)
- Case
Oprah!
By: William W. George and Andrew N. McLean
Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in...
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- May 2004 (Revised June 2004)
- Case
Brief Biographical Note on P. Roy Vagelos
By: Nitin Nohria and Bridget Gurtler
Provides background biographical information on P. Roy Vagelos, chief executive officer of Merck Pharmaceuticals. Teaching Purpose: To chart the development of a leader in the pharmaceutical industry.
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- October 2001 (Revised January 2002)
- Case
Auction Vignettes
By: Guhan Subramanian and Michelle Kalka
This case consists of a series of short vignettes illustrating several auctions: the auctions for Hillary Clinton's biography and the talents of baseball star Alex Rodriguez; eBay online auctions; the Turkish government's auction for a 51% stake in its state-run gas...
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Keywords:
Auctions
- Article
Clogs to Clogs in Three Generations? Explaining Entrepreneurial Performance in Britain Since 1850
By: Tom Nicholas
Research into culture and entrepreneurship in Britain has been dominated by casual empiricism. This article shows the benefits of using a new method. Lifetime wealth accumulation is specified as a measure of entrepreneurial performance, and applied to data collected...
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Keywords:
Entrepreneurship;
Performance Evaluation;
Biography;
Culture;
Education;
Wealth;
Research;
Great Britain
- Article
Businessmen and Land Ownership in the Late Nineteenth Century
By: Tom Nicholas
This article analyses the proportions of personal to real estate wealth for a group of 295 businessmen profiled in the Dictionary of business biography. It shows that businessmen who owned land on a large scale in the late nineteenth century were a comparatively small...
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- September 1994
- Case
Bob Fifer
By: David A. Thomas and Doug Cohen
Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes...
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- 1989
- Book
Planning and Power in Iran
By: G. Jones
This book provides a biography of Abol Hassan Ebtehaj, who headed Iran's central bank and Plan Organization during the 1940s and 1950s. It provides a wide-ranging survey of the problems of modernization and economic planning in Iran. Ebtehaj was at the center of...
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