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      Biography
      Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
      Biography
      Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
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      • July 2020 (Revised January 2021)
      • Case

      Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil

      By: Geoffrey Jones and Yazeed Al-Rashed
      This case describes the business career of Calouste Gulbenkian, a skilled intermediary who was able to secure 5 per cent of a vast oil concession covering much of the Middle East that was signed in 1928. Gulbenkian was an ethnic Armenian born in the Ottoman Empire,...  View Details
      Keywords: Oil; Globalization; Energy Sources; History; biography; Energy Industry; Turkey; Central Asia; Middle East
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      Jones, Geoffrey, and Yazeed Al-Rashed. "Mr. Five Percent: Calouste Gulbenkian and the Origins of Global Oil." Harvard Business School Case 321-003, July 2020. (Revised January 2021.)
      • February 2019 (Revised August 2019)
      • Case

      KangaTech

      By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
      On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused...  View Details
      Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research And Development; Decision Making; Growth And Development Strategy; Technology Industry; Sports Industry; Health Industry; Australia
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      Lakhani, Karim R., Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik, and Steven Randazzo. "KangaTech." Harvard Business School Case 619-049, February 2019. (Revised August 2019.)
      • May 2018
      • Article

      Linda Babcock: Go-getter and Do-gooder

      By: Max Bazerman, Iris Bohnet, Hannah Riley-Bowles and George Loewenstein
      In this tribute to the 2007 recipient of the Jeffrey Z. Rubin Theory‐To‐Practice Award from the International Association for Conflict Management (IACM), we celebrate Linda Babcock's contributions to diverse lines of research, her tireless and effective efforts to put...  View Details
      Keywords: Personal Development And Career; biography; Research; Negotiation; Leadership; Practice
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      Bazerman, Max, Iris Bohnet, Hannah Riley-Bowles, and George Loewenstein. "Linda Babcock: Go-getter and Do-gooder." Negotiation and Conflict Management Research 11, no. 2 (May 2018): 130–145.
      • April 2018 (Revised April 2020)
      • Case

      Coco Chanel: From Fashion Icon to Nazi Agent

      By: Geoffrey Jones and Emily Grandjean
      This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and...  View Details
      Keywords: Business History; biography; Entrepreneurship; Relationships; Brands And Branding; Ethics; Fashion Industry; Apparel And Accessories Industry
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      Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised April 2020.)
      • 2017
      • Book

      Forged in Crisis: The Power of Courageous Leadership in Turbulent Times

      By: Nancy F. Koehn
      An enthralling historical narrative filled with critical leadership insights that will be of interest to a wide range of readers—including those in government, business, education, and the arts—Forged in Crisis spotlights five masters of crisis: polar explorer...  View Details
      Keywords: Leadership; Personal Characteristics; Crisis Management; biography
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      Koehn, Nancy F. Forged in Crisis: The Power of Courageous Leadership in Turbulent Times. New York: Scribner, 2017.
      • 2017
      • Chapter

      Paul R. Lawrence: A Career of Rigor, Relevance, and Passion

      By: Michael Tushman
      Paul R. Lawrence was one of the earliest and most influential figures in the emergence of organizational behavior as a field of study. He was a pioneer in creating a body of work on organization design, leadership, and change in both the private and public sectors....  View Details
      Keywords: Organization Design; Contingency Theory; Public And Private Organizations; Leadership; Leading Change; Rigor And Relevance; biography; Organizational Design; Leadership; Learning; Leading Change
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      Tushman, Michael. "Paul R. Lawrence: A Career of Rigor, Relevance, and Passion." In The Palgrave Handbook of Organizational Change Thinkers. Continuously updated ed. Edited by David Szabla, William Pasmore, Mary Barnes, and Asha Gipson. Springer, 2017. Electronic. (doi: 10.1007/978-3-319-49820-1_12-2.)
      • May 2011
      • Article

      Underdog Branding: Why Underdogs Win in Recessions

      By: Neeru Paharia, Anat Keinan and Jill Avery
      Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in...  View Details
      Keywords: Marketing; Brand Building; Brand Management; Brands And Branding; Brand Positioning; Competitive Positioning; Brands And Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel And Accessories Industry; Beauty And Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food And Beverage Industry
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      Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
      • February 2011
      • Article

      The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

      By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
      We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...  View Details
      Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; biography; Brands And Branding; Product Marketing; Emerging Markets; Network Effects; Demand And Consumers; Marketing Communications; Cost Vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel And Accessories Industry; Advertising Industry; Beauty And Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food And Beverage Industry
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      Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
      • 2010
      • Article

      The Strategic Use of Brand Biographies

      By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
      We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...  View Details
      Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands And Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; biography; Success; Perception; Markets; Power And Influence; Consumer Products Industry; Beauty And Cosmetics Industry; Apparel And Accessories Industry; Auto Industry; Fashion Industry; Food And Beverage Industry
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      Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
      • 2009
      • Book

      Let Me Explain: Eugene G. Fubini's Life in Defense of America

      By: David G. Fubini
      There is no necessary relationship between fame and power, and great influence is often wielded in willful obscurity. So it was with the irascible, indomitable Eugene Fubini. A physics prodigy who fled Italy when the fascists came to power, his searing intelligence and...  View Details
      Keywords: biography; Personal Development And Career; National Security; United States
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      Fubini, David G. Let Me Explain: Eugene G. Fubini's Life in Defense of America. Santa Fe: Sunstone Press, 2009.
      • 2007
      • Text Book

      The Moral Leader: Challenges, Tools, and Insights

      By: Sandra J. Sucher

      Successful leaders—at any level and in any arena—are inevitably presented with moral and ethical choices. This unique and innovative textbook is designed to encourage students and managers to confront those fundamental moral challenges, to develop skills in moral...  View Details

      Keywords: Competency And Skills; Decision Choices And Conditions; Judgments; Moral Sensibility; Leadership
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      Sucher, Sandra J. The Moral Leader: Challenges, Tools, and Insights. Routledge, 2007.
      • June 2006 (Revised April 2007)
      • Case

      Howard Schultz: Building Starbucks Community

      By: William W. George and Andrew N. McLean
      In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and...  View Details
      Keywords: Education; biography; Leadership; Leadership Development; Leadership Style; Growth And Development Strategy; Personal Development And Career
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      George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
      • January 2006 (Revised May 2006)
      • Case

      Akin Ongor's Journey

      By: Rosabeth M. Kanter
      A retired bank CEO, one of Turkey's most admired leaders, wants to start a leadership institute to develop emerging leaders in the eastern Mediterranean region. Describes his biography and values, the models he established for excellent financial performance and...  View Details
      Keywords: Leadership Development; Values And Beliefs; Partners And Partnerships; Corporate Social Responsibility And Impact; Business Startups; Environmental Sustainability; Retirement; Education Industry; Turkey; United States
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      Kanter, Rosabeth M. "Akin Ongor's Journey." Harvard Business School Case 306-072, January 2006. (Revised May 2006.)
      • November 2005 (Revised August 2006)
      • Case

      John Whitehead: A Life in Leadership

      By: William W. George and Andrew N. McLean
      In 2005, John C. Whitehead, chairman of the Lower Manhattan Development Corp. (LMDC), confronts the collapse of a delicate agreement among business, government, and public interests in rebuilding on the World Trade Center site. Provides information on the leadership...  View Details
      Keywords: Education; Construction; Philanthropy And Charitable Giving; biography; Leadership; Leadership Development; Agreements And Arrangements; Nonprofit Organizations
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      George, William W., and Andrew N. McLean. "John Whitehead: A Life in Leadership." Harvard Business School Case 406-024, November 2005. (Revised August 2006.)
      • August 2005 (Revised February 2007)
      • Case

      Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery

      By: William W. George, Rick Buhrman and Andrew N. McLean
      As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and...  View Details
      Keywords: Decision Making; Education; Values And Beliefs; biography; Leadership; Personal Development And Career; Family And Family Relationships; Alabama
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      George, William W., Rick Buhrman, and Andrew N. McLean. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery." Harvard Business School Case 406-016, August 2005. (Revised February 2007.)
      • July 2005 (Revised June 2006)
      • Case

      Narayana Murthy and Compassionate Capitalism

      By: William W. George, Shailendra Jit Singh and Andrew N. McLean
      Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy...  View Details
      Keywords: Business Ventures; Economic Systems; Ethics; Values And Beliefs; Philanthropy And Charitable Giving; biography; Leadership; Business Or Company Management; Information Technology Industry; India
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      George, William W., Shailendra Jit Singh, and Andrew N. McLean. "Narayana Murthy and Compassionate Capitalism." Harvard Business School Case 406-015, July 2005. (Revised June 2006.)
      • March 2005 (Revised April 2007)
      • Case

      Oprah!

      By: William W. George and Andrew N. McLean
      Oprah Winfrey believed in sharing the experiences that shaped her development and enabled her to become the wealthiest women in the entertainment industry and first African American billionaire. Traces her childhood and entertainment career, drawing connections in...  View Details
      Keywords: Motivation And Incentives; Wealth; Leadership; Personal Development And Career; Gender; biography; Philanthropy And Charitable Giving; Entertainment And Recreation Industry
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      George, William W., and Andrew N. McLean. "Oprah!" Harvard Business School Case 405-087, March 2005. (Revised April 2007.)
      • September 2004 (Revised November 2012)
      • Module Note

      Module I: Moral Challenge Class Summaries

      By: Sandra J. Sucher
      What is a moral challenge? Explores four main types of moral challenge: the challenge of survival, the conflict between "two rights," a moral dilemma—or situation in which it is impossible to satisfy conflicting moral obligations and commitments—and the challenge of...  View Details
      Keywords: Decision Choices And Conditions; Moral Sensibility; Values And Beliefs; Leadership; Problems And Challenges; Conflict Of Interests
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      Sucher, Sandra J. "Module I: Moral Challenge Class Summaries." Harvard Business School Module Note 605-036, September 2004. (Revised November 2012.)
      • August 2004 (Revised August 2006)
      • Background Note

      Reading the Material

      By: Sandra J. Sucher
      This note is intended to aid students preparing for The Moral Leader course. Given the unique nature of the materials used in the course (history, literature, biography, autobiography, plays, philosophical extracts), a different approach to reading is required for...  View Details
      Keywords: Education
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      Sucher, Sandra J. "Reading the Material." Harvard Business School Background Note 605-027, August 2004. (Revised August 2006.)
      • May 2004 (Revised June 2004)
      • Case

      Brief Biographical Note on P. Roy Vagelos

      By: Nitin Nohria and Bridget Gurtler
      Provides background biographical information on P. Roy Vagelos, chief executive officer of Merck Pharmaceuticals. Teaching Purpose: To chart the development of a leader in the pharmaceutical industry.  View Details
      Keywords: biography; Teaching; Leadership Development; Mission And Purpose; Personal Development And Career; Ethics; Pharmaceutical Industry
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      Nohria, Nitin, and Bridget Gurtler. "Brief Biographical Note on P. Roy Vagelos." Harvard Business School Case 404-132, May 2004. (Revised June 2004.)
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      Biography
      Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
      Biography
      Institute For Strategy & Competitiveness About The Institute Research Areas Research Areas Health Care Competitiveness & Economic Development...
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