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      • January 2023
      • Teaching Note

      Duolingo: Teaching Languages to the Masses

      By: Youngme Moon
      At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year. Still, the sustainability of the...  View Details
      Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
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      Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
      • 2022
      • Working Paper

      Confidence, Self-Selection and Bias in the Aggregate

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      The influence of behavioral biases on aggregate outcomes like prices and allocations depends in part on self-selection: whether rational people opt more strongly into aggregate interactions than biased individuals. We conduct a series of betting market, auction and...  View Details
      Keywords: Prejudice and Bias; Cognition and Thinking; Markets; Price
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Confidence, Self-Selection and Bias in the Aggregate." NBER Working Paper Series, No. 30262, July 2022.
      • March 2022 (Revised May 2022)
      • Case

      Doubling Down: Elon Musk's Big Bets in 2022

      By: David Yoffie and Daniel Fisher
      2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private...  View Details
      Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China
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      Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised May 2022.)
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given...  View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Government Administration; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • January 2022
      • Case

      FIFA and The World Cup: The Future of Football

      By: Anita Elberse, Oliver Band and Howard Johnson
      Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football...  View Details
      Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Entertainment and Recreation Industry
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      Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
      • April 2021 (Revised August 2021)
      • Case

      Borusan CAT: Monetizing Prediction in the Age of AI (A)

      By: Navid Mojir and Gamze Yucaoglu
      Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to...  View Details
      Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
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      Mojir, Navid, and Gamze Yucaoglu. "Borusan CAT: Monetizing Prediction in the Age of AI (A)." Harvard Business School Case 521-053, April 2021. (Revised August 2021.)
      • January 2021
      • Case

      Pearson: Efficacy 2.0

      By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
      Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new...  View Details
      Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
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      Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021.
      • September 2020
      • Case

      Apple Bets on Augmented Reality

      By: Rory McDonald, David Lane and Mel Martin
      In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral...  View Details
      Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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      McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
      • July 2020 (Revised October 2020)
      • Case

      Live Nation and Pharrell Williams

      By: Anita Elberse and Kate Christensen
      “We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...  View Details
      Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry
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      Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised October 2020.)
      • November 2019 (Revised December 2020)
      • Case

      Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

      By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
      Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a...  View Details
      Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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      Alvarez, José B., Carla Larangeira, Jenyfeer Martinez Buitrago, and Miguel Diaz Moreno. "Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry." Harvard Business School Case 520-043, November 2019. (Revised December 2020.)
      • Article

      Platform Competition: Betfair and the U.K. Market for Sports Betting

      By: Ramon Casadesus-Masanell and Neil Campbell
      We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in...  View Details
      Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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      Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 29–40.
      • March 2019 (Revised March 2023)
      • Case

      Accion's Fintech Strategy

      By: V. Kasturi Rangan, Michael Chu and Tricia Gregg
      Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael...  View Details
      Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth
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      Rangan, V. Kasturi, Michael Chu, and Tricia Gregg. "Accion's Fintech Strategy." Harvard Business School Case 319-091, March 2019. (Revised March 2023.)
      • 2018
      • Working Paper

      Platform Competition: Betfair and the U.K. Market for Sports Betting

      By: Ramon Casadesus-Masanell and Neil Campbell
      We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in...  View Details
      Keywords: Platform Design; Betting; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
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      Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Harvard Business School Working Paper, No. 19-057, November 2018. (Forthcoming in The Journal of Economics and Management Strategy.)
      • November 2018
      • Case

      Sportradar (A): From Data to Storytelling

      By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
      In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on...  View Details
      Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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      Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
      • May 2018 (Revised February 2020)
      • Case

      Jason Blum's Blumhouse Productions

      By: Anita Elberse
      In March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget...  View Details
      Keywords: Entertainment; Media; Film; Movies; Creative Industries; Product-portfolio Management; Entrepreneurship; Innovation; Talent; General Management; Strategy; Marketing; Blockbusters; Film Entertainment; Innovation and Management; Talent and Talent Management; Competitive Strategy; Management Style; Marketing Strategy; Motion Pictures and Video Industry
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      Elberse, Anita. "Jason Blum's Blumhouse Productions." Harvard Business School Case 518-103, May 2018. (Revised February 2020.)
      • November 2017
      • Teaching Note

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...  View Details
      Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
      • May 2017
      • Supplement

      Betfair (B), (C), and (D) Case Slides

      By: Ramon Casadesus-Masanell and John Heilbron
      Contains slides related to the Betfair B, C, and D cases.
      Abstracts:
      B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
      C) Prompted by a takeover bid from...  View Details
      Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Financial Services Industry; Europe
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      Casadesus-Masanell, Ramon, and John Heilbron. "Betfair (B), (C), and (D) Case Slides." Harvard Business School PowerPoint Supplement 717-520, May 2017.
      • May 2017 (Revised March 2018)
      • Case

      Predicting Consumer Tastes with Big Data at Gap

      By: Ayelet Israeli and Jill Avery
      CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big...  View Details
      Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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      Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
      • May 2017
      • Supplement

      Betfair (B)

      By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
      Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.  View Details
      Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
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      Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
      • May 2017
      • Supplement

      Betfair (C)

      By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
      Prompted by a takeover bid from CVC, Betfair reassesses the strengths and weaknesses of the exchange model.  View Details
      Keywords: Betfair; Exchange; Betting; Betting Markets; Diversification; Market Design; Business Model; Entertainment and Recreation Industry; Europe
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      Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (C)." Harvard Business School Supplement 717-518, May 2017.
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