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    • Faculty Publications  (203)

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    • All HBS Web  (2,693)
      • Faculty Publications  (203)

      Behavioral Economics Remove Behavioral Economics →

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      Making stickK Stick: The Business of Behavioral Economics
      Behavioral Economics
      Summary Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to...
      → Search All HBS Web
      • 2020
      • Working Paper

      Nonprofts in Good Times and Bad Times

      By: Christine L. Exley, Nils H. Lehr and Stephen J. Terry
      Need fluctuates over the business cycle, yet little is known about nonprofit behavior over the cycle. This paper exploits data from millions of tax returns and provides key descriptive facts about nonprofits in the face of economic fluctuations. Nonprofit revenue,...  View Details
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      Exley, Christine L., Nils H. Lehr, and Stephen J. Terry. "Nonprofts in Good Times and Bad Times." Harvard Business School Working Paper, No. 21-076, December 2020.
      • 2020
      • Working Paper

      Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

      By: Bhavya Mohan, Serena Hagerty and Michael Norton
      Two experiments, including one incentive compatible study, examine the impact of cutting pay for executives versus employees in response to COVID-19 on consumer behavior. Study 1 explores the effect of announcing cuts or no cuts to CEO and employee pay, and shows that...  View Details
      Keywords: Employee Furloughs; Ceo Pay Cuts; Pay Ratios; Purchase Intention; Health Pandemics; Employees; Wages; Executive Compensation; Consumer behavior
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      Mohan, Bhavya, Serena Hagerty, and Michael Norton. "Consumers Punish Firms that Cut Employee Pay in Response to COVID-19." Harvard Business School Working Paper, No. 21-020, August 2020.
      • 2020
      • Working Paper

      What Can Economics Say About Alzheimer's Disease?

      By: Amitabh Chandra, Courtney Coile and Corina Mommaerts
      Alzheimer’s Disease (AD) affects one in ten people aged 65 or older and is the most expensive disease in the United States. We describe the central economic questions raised by AD. While there is overlap with the economics of aging, the defining features of the...  View Details
      Keywords: Health Disorders; Health Care And Treatment; economics
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      Chandra, Amitabh, Courtney Coile, and Corina Mommaerts. "What Can Economics Say About Alzheimer's Disease?" NBER Working Paper Series, No. 27760, August 2020.
      • July 2020
      • Case

      Amanda and Kristen: Mented Cosmetics

      By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
      The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community...  View Details
      Keywords: Brands And Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission And Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Advertising Industry; Public Relations Industry; Chemical Industry; Beauty And Cosmetics Industry; Manufacturing Industry; Retail Industry; North And Central America; United States; New York (city, Ny); New York (state, Us)
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      Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
      • June 2020
      • Article

      The Isolated Choice Effect and Its Implications for Gender Diversity in Organizations

      By: Edward H. Chang, Erika L. Kirgios, Aneesh Rai and Katherine L. Milkman
      We highlight a feature of personnel selection decisions that can influence the gender diversity of groups and teams. Specifically, we show that people are less likely to choose candidates whose gender would increase group diversity when making personnel selections in...  View Details
      Keywords: Behavior And Behavioral Decision Making; Organizational Studies; Decision Analysis; economics; Decision Making; behavior; Analysis; Organizations; Diversity; Gender
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      Chang, Edward H., Erika L. Kirgios, Aneesh Rai, and Katherine L. Milkman. "The Isolated Choice Effect and Its Implications for Gender Diversity in Organizations." Management Science 66, no. 6 (June 2020): 2752–2761.
      • June 2020
      • Article

      In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors

      By: M. Jeong, J. Minson and F. Gino
      Negotiation scholarship espouses the importance of opening a bargaining situation with an aggressive offer, given the power of first offers to shape concessionary behavior and outcomes. In our research, we identify a surprising consequence to this common prescription....  View Details
      Keywords: Attribution; Interpersonal Interaction; Judgment; Social Interaction; Inference; Open Data; Open Materials; Preregistered; Negotiation Offer; Strategy; behavior; Interpersonal Communication; Trust; Outcome Or Result
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      Jeong, M., J. Minson, and F. Gino. "In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors." Psychological Science 31, no. 6 (June 2020): 644–653.
      • March 2020
      • Article

      Governance Through Shame and Aspiration: Index Creation and Corporate Behavior

      By: Akash Chattopadhyay, Matthew D. Shaffer and Charles C.Y. Wang
      After decades of deprioritizing shareholders' economic interests and low corporate profitability, Japan introduced the JPX-Nikkei400 in 2014. The index highlighted the country's "best-run" companies by annually selecting the 400 most profitable of its large and liquid...  View Details
      Keywords: Jpx-nikkei 400 Index; Status Incentives; Return On Equity; Capital Efficiency; Social Norms; Index Inclusion; Reputation Incentives; Motivation And Incentives; Corporate Governance; behavior; Investment Return; Status And Position; Japan
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      Chattopadhyay, Akash, Matthew D. Shaffer, and Charles C.Y. Wang. "Governance Through Shame and Aspiration: Index Creation and Corporate Behavior." Journal of Financial Economics 135, no. 3 (March 2020): 704–724.
      • December 2019
      • Article

      When Do We Punish People Who Don't?

      By: Justin W. Martin, Jillian J. Jordan, David G. Rand and Fiery Cushman
      People often punish norm violations. In what cases is such punishment viewed as normative—a behavior that we “should”or even“must”engage in? We approach this question by asking when people who fail to punish a norm violator are, themselves, punished. (For instance, a...  View Details
      Keywords: Punishment; Norms; Cooperation; Societal Protocols; Adaptation
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      Martin, Justin W., Jillian J. Jordan, David G. Rand, and Fiery Cushman. "When Do We Punish People Who Don't?" Cognition 193 (December 2019).
      • 2019
      • Working Paper

      The Impact of the General Data Protection Regulation on Internet Interconnection

      By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein
      The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on...  View Details
      Keywords: Personal Data; Privacy Regulation; Gdpr; Interconnection Agreements; Internet; Governing Rules, Regulations, And Reforms; European Union
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      Zhuo, Ran, Bradley Huffaker, KC Claffy, and Shane Greenstein. "The Impact of the General Data Protection Regulation on Internet Interconnection." NBER Working Paper Series, No. 26481, November 2019.
      • September 2019 (Revised February 2020)
      • Teaching Note

      Commonwealth Bank of Australia: Unbanklike Experimentation

      By: Ryan W. Buell and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: Commonwealth Bank of Australia: Unbanklike Experimentation (619-018). In August 2017,...  View Details
      Keywords: Transparency; Experimentation; Banks And Banking; Credit Cards; Customer Focus And Relationships; Competitive Strategy; Banking Industry; Australia
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      Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Teaching Note 620-041, September 2019. (Revised February 2020.)
      • 2019
      • Article

      Pay-for-Monopoly?: An Assessment of Reverse Payment Deals by Pharmaceutical Companies

      By: Sana Rafiq and Max Bazerman
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      Rafiq, Sana, and Max Bazerman. "Pay-for-Monopoly? An Assessment of Reverse Payment Deals by Pharmaceutical Companies." Journal of Behavioral Economics for Policy 3, no. 1 (2019): 37–43.
      • August 2019
      • Case

      Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

      By: Elie Ofek and Danielle Golan
      Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted...  View Details
      Keywords: Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands And Branding; Growth And Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
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      Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019.
      • April 2019
      • Article

      Incentives for Public Goods Inside Organizations: Field Experimental Evidence

      By: Andrea Blasco, Olivia S. Jung, Karim R. Lakhani and Michael Menietti
      Understanding why employees go the extra mile at work is a key problem for many organizations. We conduct a field experiment at a medical organization to study motivations for employees to submit project proposals for organizational improvement. In total, we analyze...  View Details
      Keywords: Field Experiment; Innovation; Contest; Incentives; Free-rider Problem; Healthcare Organizations; Employees; Motivation And Incentives; Innovation And Invention; Organizations; Performance Improvement; Perspective
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      Blasco, Andrea, Olivia S. Jung, Karim R. Lakhani, and Michael Menietti. "Incentives for Public Goods Inside Organizations: Field Experimental Evidence." Journal of Economic Behavior & Organization 160 (April 2019): 214–229.
      • 2019
      • Working Paper

      Formal Employment and Organized Crime: Regression Discontinuity Evidence from Colombia

      By: Gaurav Khanna, Carlos Medina, Anant Nyshadham and Jorge Tamayo
      Canonical models of criminal behavior highlight the importance of economic incentives and employment opportunities in determining participation in crime (Becker, 1968). Yet, deriving causal corroborating evidence from individual-level variation in employment incentives...  View Details
      Keywords: Gangs; Informality; Medellí­n; economic Sectors; Crime And Corruption; Health Care And Treatment; Policy; Colombia
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      Khanna, Gaurav, Carlos Medina, Anant Nyshadham, and Jorge Tamayo. "Formal Employment and Organized Crime: Regression Discontinuity Evidence from Colombia." Harvard Business School Working Paper, No. 19-099, March 2019.
      • March 2019
      • Article

      Crime and Violence: Desensitization in Victims to Watching Criminal Events

      By: Rafael Di Tella, Lucia Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom and Mariano Sigman
      We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biolog­ical markers of stress and behavioral indices of cognitive control before and after treated...  View Details
      Keywords: Crime; Biological Markers; Experiment; Victimization; Desensitization; Crime And Corruption; behavior
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      Di Tella, Rafael, Lucia Freira, Ramiro H. Gálvez, Ernesto Schargrodsky, Diego Shalom, and Mariano Sigman. "Crime and Violence: Desensitization in Victims to Watching Criminal Events." Journal of Economic Behavior & Organization 159 (March 2019): 613–625.
      • Article

      Handshaking Promotes Deal-Making by Signaling Cooperative Intent

      By: Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
      We examine how a simple handshake—a gesture that often occurs at the outset of social interactions—can influence deal-making. Because handshakes are social rituals, they are imbued with meaning beyond their physical features. We propose that during mixed-motive...  View Details
      Keywords: Handshake; Cooperation; Affiliation; Competition; Negotiation; Nonverbal Communication; Negotiation Participants; behavior; Communication Intention And Meaning; Negotiation Deal
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      Schroeder, Juliana, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Handshaking Promotes Deal-Making by Signaling Cooperative Intent." Journal of Personality and Social Psychology 116, no. 5 (May 2019): 743–768.
      • 2019
      • Chapter

      Behavioral Economics and Health-Care Markets

      By: Amitabh Chandra, Benjamin Handel and Joshua Schwartzstein
      This chapter summarizes research in behavioral health economics, focusing on insurance markets and product markets in health care. We argue that the prevalence of choice difficulties and biases leading to mistakes in these markets establish a special place for them in...  View Details
      Keywords: Behavioral Economics; Consumer behavior; economics; Health Care And Treatment; Insurance; Markets
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      Chandra, Amitabh, Benjamin Handel, and Joshua Schwartzstein. "Behavioral Economics and Health-Care Markets." Chap. 6 in Handbook of Behavioral Economics: Foundations and Applications 2, edited by B. Douglas Bernheim, Stefano DellaVigna, and David Laibson, 459–502. Amsterdam: Elsevier/North-Holland, 2019.
      • 2019
      • Book

      The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

      By: Shoshana Zuboff
      In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in...  View Details
      Keywords: Consumer Profiling; Consumer behavior; Forecasting And Prediction; Information Technology; Power And Influence; Ethics; Society; Transformation
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      Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs, 2019.
      • December 2018 (Revised June 2020)
      • Case

      Creating the French Behavioral Insights Team

      By: Michael Luca, Ariella Kristal and Emilie Billaud
      This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence...  View Details
      Keywords: Choice Architecture; Behavioral Economics; Experiments; Negotiation; Decision Making; economics; Taxation; Entrepreneurship; Consumer behavior; Public Administration Industry; Europe; France; Paris
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      Luca, Michael, Ariella Kristal, and Emilie Billaud. "Creating the French Behavioral Insights Team." Harvard Business School Case 919-015, December 2018. (Revised June 2020.)
      • October 2018 (Revised February 2020)
      • Case

      Commonwealth Bank of Australia: Unbanklike Experimentation

      By: Ryan W. Buell and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of...  View Details
      Keywords: Transparency; Experimentation; Banks And Banking; Credit Cards; Customer Focus And Relationships; Competitive Strategy; Banking Industry; Australia
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      Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
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      Are you looking for?

      Making stickK Stick: The Business of Behavioral Economics
      Behavioral Economics
      Summary Bestselling books such as Dan Ariely's Predictably Irrational and Daniel Kahneman's Thinking, Fast and Slow have opened the world's eyes to...
      → Search All HBS Web
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