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- Faculty Publications (1,682)
Behavior →
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account...
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Keywords:
Accounting Audits;
Marketing;
Marketing Strategy;
Consumer Behavior;
Market Participation;
Relationships;
Salesforce Management
Cespedes, Frank V. "Managing Major Accounts." Harvard Business School Background Note 590-046, October 1989.
- Article
New Hope for the Expectations Hypothesis of the Term Structure of Interest Rates
By: K. A. Froot
Froot, K. A. "New Hope for the Expectations Hypothesis of the Term Structure of Interest Rates." Journal of Finance 44, no. 2 (June 1989): 283–305. (Revised from NBER Working Paper No. 2363, March 1990. Reprinted in Behavioral Finance, edited by H. Shefrin, part of the International Library of Critical Writings in Financial Economics, edited by R. Roll. London: Edward Elgar, 2000.)
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are...
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Keywords:
Policy;
Contracts;
Business or Company Management;
Communication;
Business History;
Behavior;
Boundaries;
Management Style;
Cost Management;
Electronics Industry
Simons, Robert L. "General Electric: Compliance Systems." Harvard Business School Case 189-081, January 1989. (Revised June 1993.)
- December 1988
- Article
Ordinal Independence in Non-Linear Utility Theory
By: Jerry R. Green and Bruno Jullien
Individual behavior under uncertainty is characterized using a new axiom, ordinal independence, which is a weakened form of the von Neumann-Morgcnslern independence axiom. It states that if two distributions share a tail in common, then this tail can be modified...
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Keywords:
Preferences
Green, Jerry R., and Bruno Jullien. "Ordinal Independence in Non-Linear Utility Theory." Journal of Risk and Uncertainty 1, no. 4 (December 1988): 355–387.
- November 1988 (Revised July 1997)
- Case
Technology Transfer at a Defense Contractor
By: Linda A. Hill
At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Conflict Management;
Managerial Roles;
Management Teams;
Employees;
Competitive Strategy;
Projects
Hill, Linda A. "Technology Transfer at a Defense Contractor." Harvard Business School Case 489-084, November 1988. (Revised July 1997.)
- 1988
- Chapter
The Significance of Race and Ethnicity for Understanding Organizational Behavior
By: D. A. Thomas and Clayton P. Alderfer
- November 1987 (Revised March 1993)
- Background Note
Global Semiconductor Industry--1987
By: David B. Yoffie
In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer...
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Keywords:
Financial Crisis;
Globalization;
Crisis Management;
Consumer Behavior;
Competitive Strategy;
Competitive Advantage;
Technology;
Semiconductor Industry
Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
- 1987
- Book
The Handbook of Organizational Behavior
By: Jay W. Lorsch
Lorsch, Jay W., ed. The Handbook of Organizational Behavior. Englewood Cliffs, NJ: Prentice Hall, 1987.
- January 1987
- Article
Dividend Behavior for the Aggregate Stock Market
By: Terry A. Marsh and Robert C. Merton
Marsh, Terry A., and Robert C. Merton. "Dividend Behavior for the Aggregate Stock Market." Journal of Business 60 (January 1987): 1–40.
- 1987
- Working Paper
Tests of Excess Forecast Volatility in the Foreign Exchange and Stock Markets
By: K. A. Froot
Simple regression tests that have power against the alternatives that asset prices and expected future asset returns are excessively volatile are developed and performed for the foreign exchange and stock markets. These tests have a number of advantages over...
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- 1986
- Book
Cases in Consumer Behavior
By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
DeBruicker, F. Stewart, John A. Quelch, and Scott Ward. Cases in Consumer Behavior. 2nd ed. Englewood Cliffs, NJ: Prentice Hall, 1986.
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- Article
Chaotic Behavior Oberserved in a de-Biased Josephson Junction Driven at Far-infrared Frequencies
By: Q Hu, J U Free, Marco Iansiti, O Liengme and M Tinkham
Keywords:
Behavior
Hu, Q., J U Free, Marco Iansiti, O Liengme, and M Tinkham. "Chaotic Behavior Oberserved in a de-Biased Josephson Junction Driven at Far-infrared Frequencies." IEEE Transactions on Magnetics 21, no. 2 (March 1985).
- 1984
- Article
A Battle of Wills: Self-verification versus Behavioral Confirmation
By: W. B. Swann and R. J. Ely
Keywords:
Behavior
Swann, W. B., and R. J. Ely. "A Battle of Wills: Self-verification versus Behavioral Confirmation." Journal of Personality and Social Psychology 46, no. 6 (1984): 1287–1302.
- 1983
- Working Paper
Aggregate Dividend Behavior and Its Implications for Tests of Stock Market Rationality
By: Terry A. Marsh and Robert C. Merton
- 1983
- Book
Managing Behavior in Organizations
By: Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Keywords:
Behavior
Schlesinger, Leonard A., Robert G. Eccles and John J. Gabarro, eds. Managing Behavior in Organizations. New York: McGraw-Hill, 1983.
- January 1983 (Revised December 1984)
- Background Note
Organizational Behavior II: An Overview
By: Michael Beer
Keywords:
Organizational Culture
Beer, Michael. "Organizational Behavior II: An Overview." Harvard Business School Background Note 483-091, January 1983. (Revised December 1984.)
- 1983
- Manual
Instructor's Manual to Accompany Managing Behavior in Organizations: Text, Cases, Readings
By: Phyllis F. Schlesinger, Leonard A. Schlesinger, Robert G. Eccles and John J. Gabarro
Schlesinger, Phyllis F., Leonard A. Schlesinger, Robert G. Eccles, and John J. Gabarro. Instructor's Manual to Accompany Managing Behavior in Organizations: Text, Cases, Readings. New York: McGraw-Hill, 1983.
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)